Baskin-Robbins Double Celebration Launch

Friday, October 02, 2015

     It's always a good vibes when you see someone smile. A not-so-good day will be filled with positivity when someone shows his/her genuine smile. Do you agree? Well, we all the have reasons to smile because the favorite ice cream brand of all time recently announced two of their important achievements this year. Baskin-Robbins marks two significant milestones as it celebrates its first year in the Philippines and simultaneously 70 years since its birth in California in 1945. 

     These major events inspired the launch of the BR 31 Smiles Project – a CSR campaign providing free cleft lip reconstructive surgery to 31 children in partnership with the renowned charitable foundation, Operation Smile. I honestly felt that I need to smile more often because there's ice cream to brighten up my day and there's Baskin-Robbins who will change the lives of 31 children through their advocacy. More highlights of the event below :)
Baskin-Robbins Double Celebration Launch
     Baskin-Robbins is inspired and committed to serve fun and smiles for the past seven decades, Baskin-Robbins is truly proud to welcome the 31 beneficiaries of their BR 31 Smiles Project. These children were also present during the event where they all enjoyed the games and the ice creams served by Baskin-Robbins. They have cleft lip and cleft palate before and the operation have changed their lives.
Baskin-Robbins Double Celebration Launch
     BR 31 Smiles Project is a campaign intended to bring back the smiles of children with cleft lip and cleft palate through free reconstructive surgery, funded by Baskin-Robbins Philippines. The number 31 is symbolic of the brand’s heritage as it is known for carrying 31 flavors of ice cream at any given time – one for every day of the month. The amount needed for the 31 surgeries was raised through various promotions at the store level as well as at special selling events.
Baskin-Robbins Double Celebration Launch
     Aside from this heart-warming campaign, there's another reason to put a big smile on our faces because Baskin-Robbins introduced new offerings that are already available in their stores. I can sense more happiness as these delicious new lineup of indulgent Cookie Sundaes, premium Baskin-Robbins ice cream paired with warm, chewy cookies and topped with sundae toppings can now be purchased in their stores.
Baskin-Robbins Double Celebration Launch
     Starting October, guests can create indulgent sundaes customized to their liking by choosing from a selection of warm and chewy White Chunk Macadamia, Dark Chocolate Chunk and Double Fudge Cookies to serve with up to two of their favorite Baskin-Robbins ice cream flavors. The Warm Cookie Ice Cream Sundae can be topped with hot fudge, praline caramel sauce, candy pieces, cookie pieces, whipped cream and cherries. 
Baskin-Robbins Double Celebration Launch
Baskin-Robbins Cookie Ice Cream Sundaes
     If you find these too sweet for your linking, the infamous banana split is also available in Baskin-Robbins. In time for the 70th anniversary, scoops of fun and sweet deals such as Banana Split Junior, Banana Split Quarter, Banana Split Pint, and Sprinkle Cake will be available in all their stores here in the Philippines.
Baskin-Robbins Double Celebration Launch
70th Anniversary Celebration Ice Cream offerings
     Over the past 70 years, Baskin-Robbins has brought its famous 31 ice cream flavors to the world. While the brand started as a neighborhood ice cream shop in California in 1945, it now has more than 7,500 locations in nearly 50 countries worldwide. It was founded by two ice cream enthusiasts and brothers-in-law who shared a dream to create an innovative ice cream shop that would be a neighborhood gathering place for families. Baskin-Robbins offers guests around the world a wide range of hard scoop ice cream flavors, along with custom ice cream cakes, delicious frozen beverages, ice cream sundaes and take-home frozen treats. 

     Thank you so much Baskin-Robbins for having me. I'm sure that through this advocacy, more and more children will have a great and wonderful smiles throughout their lives. To my dear readers, keep on visiting Baskin-Robbins stores near you and delight in these new exciting and super sweet flavors! 

For more details about Baskin-Robbins, log on to 
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Follow on Instagram: @baskinrobinsph

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