Filipino Restaurant

Max's Restaurant Celebrates 77th Anniversary

Wednesday, October 19, 2022

     Max’s Restaurant, the iconic Filipino restaurant chain famous for its Sarap-to-the-Bones® Fried Chicken is celebrating its 77th anniversary this October 18. The brand looks back to where it all began amidst the ashes of the Post-World-War-2 era, when Stanford-educated teacher Maximo Gimenez would host his American GI friends for drinks in his home along Scout Tuazon, Quezon City—with his niece Ruby Trota giving birth to the signature fried chicken recipe, with its iconic pairing of Banana Ketchup and a tangy dash of Worcestershire Sauce to go with a hearty side of kamote fries and piping-hot dinner rolls.

     Since then, this home-crafted dish has grown to become a sentimental favorite among generations of Pinoy families, both in the Philippines and across such geographies as the United States of America, Canada, the Middle East, and Singapore, where Max’s has likewise spread through the decades to bring pride to Filipino cuisine. Thus, as a way to give thanks to both new and loyal fans, special deals and surprises are lined up throughout the entire month of October.

Max's Restaurant Celebrates 77th Anniversary

Kuya J Restaurant Eastwood Now Open + A New Look and Menu

Saturday, December 14, 2019

     Delectable food offerings, value for money, and homey ambiance sum up what I usually look for a decent restaurant. I must admit that Filipino food is the least cuisine that I opt whenever we go out for lunch or dinner because, in my head, I can eat those dishes they offer at home (hello, Pinoy Drunken Chef!), but boy I was wrong when I got to taste for the very first time Kuya J Resto's yummy in my tummy dishes.

     Last Friday, I was invited to the opening of its newest restaurant in City Walk Plaza in Eastwood City, Quezon City plus the unveiling of their brand new look and additional food items in their menu.  More about the launch after the jump!

Kuya J Restaurant Eastwood Now Open + A New Look
Kuya J Restaurants Filipino Menu

Jollibee Winnipeg Canada

Wednesday, January 25, 2017

     Jollibee opened its first store in Winnipeg, Canada, home to over 70,000 Filipinos last December 15. The inagural location was chosen because Winnipeg is home away from home for a lot of our countrymen, with Tagalog being the second-most common mother tongue language spoken. You have to visit this branch and see Jollibee in bonnet and scarf, cool beans!

     In typical Jollibee fashion, the store was welcomed by long cues with people lining up as early as 10:30 PM the night before. See highlights of the opening after the jump!

Jollibee Winnipeg Canada

Jollibee Chicago Illinois

Thursday, September 01, 2016

     Raise your hands if you're one of our 'kababayans' there in the U.S. reading this blog post right now. I'm sure that most of the Filipinos residing in Chicago, Illinois waited for this and finally a Jollibee store opened recently and  I heard that it was a big success or should I say a blockbuster one!

     My relatives in Chicago were so excited to set foot inside Jollibee Chicago Illinois during the opening last month because they're missing Chicken Joy, Yum Burger, Jolly Spaghetti, and a lot more from the one and only Jollibee. Have you seen the video of the store opening, yet? If not, sharing with you some photos from my relatives and a video from Jollibee USA below :)
Jollibee Chicago Illinois
     I borrowed some of the photos which I saw at my Tito Van's Facebook wall. Of course I asked his permission to grab them and share it with you all :) Tito Van and Tita Alex- all smiles while ordering their faves but first, let them take a selfie :)
Jollibee Chicago Illinois
Tito Van and Tita Alex
     They're really excited and happy so after seeing those smiles despite the long queue during the opening day, I said to myself that Filipinos will always and forever be at home with Jollibee! I'm so happy for them especially when I saw them dining together inside the store. 
Jollibee Chicago Illinois
Tito Van with my pretty second cousins Czarina and Chelsea
     For more details on the opening, kindly watch the video below. 
You & Me Chicago
Thank you, You & Me Chicago!
To those who weren't able to catch the show, check out this clip of WCIU's top morning talk show, You & Me, featuring the hottest restaurant in the Chicago area, Jollibee Skokie!

Max's 70th Birthday Celebration #HBDMaxs

Wednesday, November 18, 2015

     Correct me if I'm wrong if I say that we are so lucky that there's one Filipino restaurant that made almost all the celebrations in our life memorable and awesome! I grew up in a family where celebrations are very important. Everyone must be present in a special occasion whether it's a birthday party, anniversary, or other important gatherings that bring us together.

     In the past 70 years, one name stayed on top of the game. The house that fried chicken built turned 70 last October. This is a very big milestone for Max's Restaurant and to celebrate this Platinum year, they prepared a big birthday party to all the guests invited. The grand celebration was held where it all started, the first branch of Max's Restaurant in Quezon City. To see the highlights of this big event, scroll down please :)
Max's 70th Birthday Celebration #HBDMaxs
     I'm definitely sure that every Filipino will agree to this: perfectly seasoned, satisfyingly crispy, and delightfully comforting are a few words that describe Max’s Restaurant's famous chicken, a dish that has remained a favorite among Filipinos for so long that it is an institution. There is definitely something special about Max’s fried chicken that sets it apart from the others. It is, some might say, a palatable source of Filipino pride. 
Max's 70th Birthday Celebration #HBDMaxs
Max's Logo 1993
     Not just anybody can cook chicken in the deeply authentic and Filipino way Max’s Restaurant does. Max’s fried chicken is a dish made with love through a recipe that has passed through careful hands across generations, and is suspected to comprise much more than secret seasonings and undiscovered cooking techniques. “Our goal is to ensure we replicate this Sarap-to-the-Bones chicken experience in each restaurant,” Director and Chief Marketing Officer of Max’s Group Inc., Jim Fuentebella shares. 
Max's 70th Birthday Celebration #HBDMaxs
media, bloggers, guests, family, and friends enjoying the night
     During the event, guest were treated to a night of great food, music, and we dig deeper into the memory lane where it all started. 
Max's 70th Birthday Celebration #HBDMaxs
memorabilia on display
     There were also a display of all the memorabilia like the old uniforms, button pins, first menu, receipts, and all the old things that serves as a proof of Max's Fried Chicken's great history. Here's the summary of Max's Fried Chicken's history:

  • It is this diligence and dedication to detail that some claim “The House That Fried Chicken Built” became what it is today. 
  • Typical of the Filipino hospitality, the restaurant's founder Maximo Gimenez frequently welcomed American soldiers into his home for hearty meals in 1945, after World War II. 
  • The soldiers enjoyed themselves so much and so often that they began to insist on paying, and eventually convinced Maximo to open a cafe.
  • His niece Ruby was the secret ingredient to the cafe’s success, as it was her recipes that were used in cooking the fare that later became famous. 
  • And needless to say, it was the chicken that became a favorite among the GIs, despite how different it was from the fried chicken they were accustomed to eating in the United States. What Ruby had to offer was clearly something genuine. 
  • Now known as “Nanay Ruby,” her talents proved capable of cooking much more than chicken, as the favorites among her fare include the famous Max’s Restaurant Sinigang, the Kare Kare, Pancit Canton and Lumpiang Ubod to name a few, all key elements to their successful and long lasting menu. 
  • A hallmark of genuine Filipino culinary tradition, Max's Restaurant is a place of comfort that is every Filipino's home away from home. 

Max's 70th Birthday Celebration #HBDMaxs
Carolyn Trota – Salud – Max’s Group Inc – Director / Max’s Restaurant – President & CEO and Jim T. Fuentebella – Max’s Group Inc – Director and Chief Marketing Officer, sharing some of the unforgettable memories of their childhood and Max's humble beginnings.
     Time truly flies when the stomach is satisfied. This year, Max’s Restaurant is celebrated 70 years of delightful restaurant service that has managed to grow from a simple home cooking cafe to a successful international restaurant chain. A 70 year career in the competitive food industry is certainly something noteworthy and a definite cause for celebration. This is a milestone event that the restaurant hopes to share with its long time customers and friends, Max’s Restaurant celebrates this achievement in more ways than one, and thanks its supporters first. 
Max's 70th Birthday Celebration #HBDMaxs
Jim T. Fuentebella – Max’s Group Inc – Director and Chief Marketing Officer, Cristina Trota – Garcia – Max’s Group Inc – Director, Robert F. Trota – Max’s Group Inc – President & CEO (Seated), Bill Rodgers - Max's Group, Inc. - Director for International, Carolyn Trota – Salud – Max’s Group Inc – Director / Max’s Restaurant – President & CEO, Sharon T. Fuentebella – Max’s Group Inc – Chairperson (Seated), Dave T. Fuentebella – Max’s Group Inc – Director & Chief Finance Officer
     Thank you so much Max's Fried Chicken for having me and treating me on your 70th birthday! Congratulations on this milestone and I wish you more successful and inspiring years to come! I still have a son who will also have his own family in the future and I hope that they will experience Max's Friend Chicken and what it means to have a sarap-to-the-bones chicken in every occasion that they will celebrate in their lives.
To know more about Max's Fried Chicken, visit their website:
Like them on Facebook: Max's Restaurant
Follow them on Twitter: @maxsrestaurant
Follow them on Instagram: @maxschicken
#HBDMaxs #ChickenLove #MaxsFriedChicken

Good Times!~


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