food

Jollibee turns Kids Meals into collectibles with Pokémon Evolution Surprise

Wednesday, February 11, 2026

     Jollibee is turning its Kids Meals into collectible items with the launch of the Pokémon Evolution Surprise, a limited time toy promotion featuring Pokémon. From February 1 to March 31, every Jollibee Kids Meal will include one Pokémon toy hidden inside a surprise box. 

     Customers can collect 10 different figures, featuring well-known Pokémon and their evolved forms such as Pichu and Pikachu, Psyduck and Golduck, Munchlax and Snorlax, Vulpix and Ninetales, and Riolu and Lucario.

Jollibee turns Kids Meals into collectibles with Pokémon Evolution Surprise
Pikachu made an exciting surprise appearance during the launch of the new Jollibee Kids Meal Pokémon Evolution Surprise.

Come On Board the Nutella Express and Spread the Spirit of Christmas!

Saturday, December 06, 2025

     Christmas in the Philippines is unlike anywhere else in the world. As early as September, streets, malls, and homes come alive with twinkling lights and decorations. Christmas carols fill the air, and families begin planning reunions, vacations, and gifts for loved ones.

     But with the holiday rush, the spirit of gift-giving can sometimes lose its heart. It’s easy to settle for something generic and forget what makes the Christmas gift-giving in the Philippines come alive: The love, sincerity, and care that go into every present, making each gift extra special.

Come On Board the Nutella Express and Spread the Spirit of Christmas!
The Nutella Express train that housed the Nutella treats and products.

Holiday Tables Get a Twist: Makes Christmas Gathering Creative with MR. HAT GULAMAN

Tuesday, November 25, 2025

     Christmas is all about traditions—familiar flavors, family gatherings, and tables full of dishes that remind us of home. But in between the classics, there's always space for something new. Whether you're hosting Noche Buena for the family , attending an office potluck, or planning a barkada get-together, it’s the perfect time to bring something unexpected to the table. This season, the question is: Bagong dessert sa handaan? #NasaHatkoYan. One ingredient that’s been quietly stepping up its game this season? MR. HAT GULAMAN.

     Often seen as a summer staple, gulaman is being reimagined in kitchens everywhere—not just as a nostalgic treat, but as a flexible, creative base for sweet and savory holiday creations. MR. HAT GULAMAN opens you up to new food and drink recipes during Christmas. And when it comes to potluck-ready, crowd-friendly food ideas, MR. HAT GULAMAN offers more possibilities than you might expect.

Holiday Tables Get a Twist: Makes Christmas Gathering Creative with MR. HAT GULAMAN

Holiday Home Ready with IKEA's Dinner and Kitchenware Christmas Collection

Monday, November 17, 2025

     Christmas in the Philippines shows the true heart of the Filipino and their deep love for family. Whether it’s a humble home in the province where relatives drop by with trays of bibingka and puto bumbong, or a condo in the city where baked goods are exchanged, one thing remains constant: the home is where the most meaningful celebrations happen.

     IKEA understands that the holiday season is all about feasts, cooking, sharing, and eating with loved ones, so it’s putting Filipino kitchens and dining areas in the spotlight during the Flavors of Home Festival at the IKEA Store in Pasay City.

Holiday Home Ready with IKEA's Dinner and Kitchenware Christmas Collection 
Bringing the Flavors of Home to you. (L-R) Hervy Nicholas, IKEA Sales Leader, IKEA shopkeepers Nerie Loquillano and Grace Ante, actress and host Dimples Romana, Grace Tanfelix, Icoy Rapadas, and Mitch Ngo (@thechinitafoodie) at a live cooking demo showcasing dishes for the holidays.

Magandang Umaga from the Philippines! Rediscover the Simple Joys of Breakfast with Nutella

Tuesday, March 04, 2025

     Small and simple moments are easily lost during the daily hustle, wherein you swap your otherwise happy start of the day for the morning rush. Parents juggle work, kids hurry off to school, and breakfast becomes another task to tick off someone’s to-do list, instead of being a time to pause, connect, and truly enjoy the first meal of the day with the family.

     This summer, Nutella wants to bring back the simple joys of breakfast. It’s not just about what you eat—it’s about making time to enjoy it. Rather than rushing through the day, slow down, take a breath, and enjoy the start of the day with #MagandangUmagaWithNutella.

Magandang Umaga from the Philippines! Rediscover the Simple Joys of Breakfast with Nutella 

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