Jollibee Family Thanksgiving Month this May

     One of the many things I'm thankful for despite the challenging times brought about by the pandemic is the time I'm spending with my family. Because we are always at home, I've seen the good and the bad every single day. It's an opportunity to know them better and learn from them. Time spent with the family is the heart of the message that Jollibee wants to convey as it launches the Jollibee Family Thanksgiving Month celebration this May.

     Through the Jollibee Family Thanksgiving Month, the country’s number one fast-food chain aims to start a new tradition to enjoin everyone to openly and actively express their gratitude towards their family and loved ones. I was invited to the launch via a virtual presscon last April 29, headlined by its long-time Jollibee endorser Anne Curtis who was officially introduced as the campaign’s ambassador. More stories about this after the jump!

Jollibee Family Thanksgiving Month this May

     Now with a family of her own, Anne shared with us how grateful she is for her family’s support and love throughout the years. According to her, “Growing up I feel very fortunate to be showered with much love from my parents and sister, and now my husband Erwan and baby Dahlia. So, every chance I get I want to make them feel how much I appreciate them – whether spending more quality time with them, sharing a meal, or even saying a simple thank you."

Jollibee Family Thanksgiving Month this May

     The event also served as the launchpad of the campaign’s manifesto video directed by Joel Ruiz and featuring Anne Curtis in her first comeback project with Jollibee after returning from a year-long break in Australia with her family and newborn daughter Dahlia. The short but meaningful video reminds everyone why we should be thankful for our family and make the effort or go the extra mile to express their gratitude more often starting with the Family Thanksgiving Month.

     We also had a panel discussion on the topic ‘Why appreciating our Family is important', with Anne, Francis Flores, and couple parenting experts Edric and Joy Mendoza that was streamed live on Jollibee's official Facebook page. Lastly, Anne led us in saying simple thank you to our loved ones via the #IDontSayThisEveryDayBut activity. Here's my entry that I dedicated to my father who passed away last year. 

Jollibee Family Thanksgiving Month this May

     This online movement has been trending on Instagram, with Jollibee endorsers, influencers, and netizens all expressing their gratitude to their families. Watch out for the launch of the Jollibee’s Family Thanksgiving Video this coming May 1 in Jollibee’s Facebook page and YouTube channel.

#FamilyThanksgivingMonth #MessageFromTheFuture #JollibeeJOYofFamily