Tenya Offers Farm to Table Japanese Menu

Wednesday, July 21, 2021

     I can still remember my first dining experience at Tenya Tempura Tendon, Market Market courtesy of my very good friend, Ruth Dela Cruz. We had an awesome catch-up conversion over flavorful Japanese dishes inside this cozy restaurant. I ordered my favorite shrimp tempura while she introduced me to her default order, spicy salmon salad. The latter became my favorite too because of the explosion of taste that you'll crave over and over again. 

     Great news to all the Tenya fans, Japan’s number one Tempura Tendon chain, seeks out new ways to partner with local food producers in their restaurants in the Philippines, with the launch of their farm-to-table initiative, dubbed Tenya Lokal. Through this initiative, Tenya wishes to provide an immediate solution to the nation’s farmers and fisherfolk, who have experienced a sharp reduction in the sales of their products as a result of the COVID-19 pandemic. To formally launch this initiative, we were allowed to taste some of the delightful dishes that are part of the Tenya Lokal menu, during a virtual luncheon held on July 16, 2021. 

Tenya Offers Farm to Table Japanese Menu

Getting Them Back on Their Feet

     According to a study published in the Asian Journal Agriculture and Development, the COVID-19 pandemic has had a profound effect on the productivity of the agricultural industry throughout Southeast Asia, and in the Philippines in particular.

     Because farmers and other food producers were forced to stay home and could not put out to sea or tend to their fields, production of important food items ground to a halt, especially during the period of the Enhanced Community Quarantine.

     This inability to work severely impacted the earning capacity of this vital segment of the national workforce, and it is this problem that Tenya has sought to resolve with Tenya Lokal.

     With the launch of Tenya Lokal, the tempura tendon restaurant has provided a ready revenue stream for the nation’s farmers and fisherfolk, eliminating the middlemen and ensuring that only the highest quality produce arrives on diners’ plates.

Japanese Craftsmanship, Filipino Produce

     Edmundo Ramos, General Manager of Tenya said that Tenya has selected the best of Filipino ingredients, and their Japanese chefs have treated them with care to prepare dishes that their diners will love. He also added that their world-class dishes, made with produce from our own shores. 

     Chukri Prieto, Tenya’s Managing Director stressed that this is their way of giving back to the communities of farmers and fisherfolk who have been their partners since they started out. He and his team also hoped that Tenya is able to help jumpstart the road to recovery for these people and felt it was important to call attention to the pressing needs of our food producers. With our countrymen’s support, we can assure their livelihood.

     Tenya Director of Operations Denise Ramos stressed the importance of this objective. “These people, our food producers, they do so much for all of us. We had to do our part and especially in 2020, we had to step up,” she said. “This has always been part of our core at Tenya,” she added.

An Ally Since the Start

     Even at the beginning of the global outbreak in 2020, Tenya had sought to be an ally in the fight against it. By collaborating with strategic partners such as the 
  • Hands On Manila, Tenya has been able to provide aid and comfort to those who most needed it.
  • Health care workers and other frontliners have been treated to some of Tenya’s delicious Japanese dishes, to sustain them in their fight against the deadly disease.
  • Buy One—Take One—Share One promotion during its TenYa Day celebration in 2020. For every meal diners paid for, they received another meal to share with a friend or loved one, and sponsored a meal for a medical front liner.
  • Sponsored gift packages for beneficiaries of the Make a Wish Foundation, to ensure that every child’s dream comes true.

     As Tenya aims to champion Japanese excellent craftsmanship, the brand has also made its menu affordable, perfect for young professionals and anybody craving quality Japanese food. Their prices start at PHP 145 for their ramens, P165 for their donburi bowls, and bento box ranging from P195 to P245.

     The brand has also made its menu accessible to those who would like to enjoy their food in the comforts of their own homes. Tenya is now on Grabfood, Foodpanda and Pickaroo, you can also order through their FB messenger and webiste at www.tenya.com.ph. Now, with hope on the horizon in the fight against the coronavirus, Tenya seeks to uplift the agricultural and aquacultural industries, who have been hit hard by the pandemic.

     Visit their stores at SM Megamall, Market! Market!, SM Southmall, ASEANA City, Festival Mall, Paseo de Magallanes, Tiendesitas, Ayala Malls Circuit, and Timog Avenue.

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