Press Release: L’Oreal Professionnel Ventures Into Korean City Style

Tuesday, August 13, 2013

     There's no stopping  L'Oreal Professional Philippines in giving our country the latest trend and technology in the hippest and coolest hairstyle this season. I'm sure you've seen your favorite beauty and fashion bloggers rave about their latest hair styles! It's all gorgeousness, agree?! Yes, the latest trend in perming has invaded the Philippines and this became successful with the collaboration of L'Oreal Professional Ph and Bangs Tony and Jackey! If you want to know more, read on the article below :)
   MANILA, Philippines – With the Korean invasion hitting Philippine shores, it has been inevitable for Filipinos to dabble into anything Korean – from music, fashion, beauty, and whatnot. As far as beauty is concerned, Filipinos, now more than ever, aspire to pull off how Korean women effortlessly carry distinct hairstyles that showcase luscious curls or fringes, which are equally stylish and edgy, but most importantly healthy and shiny. 
L’Oreal Professionnel Korean City Style Collection
     With the Korean hair phenomenon amongst us, L’Oreal Professionnel presents the Korean City Style Collection. Inspired by Korea’s top three culturally influential districts, this new collection offers a new set of perms aimed to transform ordinary-looking hair to the much-celebrated Korean tresses. 

Busan Style – An artsy, romantic, and Bohemian vibe Bubble Perm look inspired by the cultural and artistic city of Busan, 
L’Oreal Professionnel Korean City Style Collection
Busan Style
Php 2,800
Gangnam Style- a glamour chic see-through glam perm look that can easily blend into the trendy parts of the city that is inspired by the richest district in Seoul
L’Oreal Professionnel Korean City Style Collection
Gangnam Style
Php 8,000
Hong Dae Style – a youthful and cute pop perm look inspired by the trendy and funky vibe of Hong Dae. 
L’Oreal Professionnel Korean City Style Collection
Hong Dae Style
Php 2,800

L’Oreal Professionnel x Tony & Jackey

     Tony and Jackey Beauty Salon has come a long way from being a five-seater salon back in 2001. For more than 12 years, Tony & Jackey has continued to serve the Filipinos with quality hair service that are delivered in exceptional manner. Bangs Tony & Jackey[1] has continuously provided Filipinos with quality hair services with a Korean twist. Having 24 branches to date and being the number one Korean hair salon in the country, Bangs Tony & Jackey attributes its success and growth to their Korean-trained professional staff and continuous innovation of ways to understand the hair and scalp, like their digital mirror, a first in the world of beauty and hairstyling. With the advancements of technology, so is the hair care industry. Tony & Jackey have also come to move with times making them the perfect texture trendsetter to lead the launch of Korean City Style. 

     That is why L’Oreal Professionnel is proud to partner with Bangs Tony & Jackey to introduce the Korean City Style Collection. Combining Tony & Jackey’s expertise in form and styling with L’Oreal Professionnel’s technologically advanced products will help Filipinos achieve the elusive Korean City Style to match his/her personality. 

L’Oreal Professionnel Korean City Style Collection
Dulcia Advanced
Get the Korean Look with X-Tenso Moisturist and Dulcia Advanced

     The L’Oreal Professionnel Korean City Style hair texture collection highlights the perming technologies of X-Tenso moisturist and Dulcia Advanced[2] to give dull hair a volumized boost. This product duo provides great results through a hybrid technology that smoothens and treats the hair at the same time, thus nourishing every hair fiber without fear of damage.

     Dulcia Advanced is the first fortifying long-lasting cold perm with Ionene G technology that targets every hair zone. 

Zone A+B, on surface - It fixes to the fiber of the hair and ensures smoothness and helps detangle hair.

Zone C, on hair core - Fixed to the cortex, it restructures the hair fiber to give more flexibility and acts as a tutor for the hair: the curls are easily formed and last longer.
L’Oreal Professionnel Korean City Style Collection
x-tenso Moisturist
     X-tenso Moisturist boasts of an all-new digital hybrid technology that combines two worlds: smoothing and treatment. This rich and creamy formula contains molecules that are capable of smoothing the hair fiber by specifically targeting weakened areas of the hair with negative loading. The advanced technology pampers the hair with deep down nourishment, ensuring softer and silkier results.

Keep the Complete Korean Look

     Creating beautiful hair though the advanced technologies is not complete without proper maintenance and styling. Complete three Korean City Style looks with the help of other key L’Oreal Professionnel products. 
     Towel dry hair and blow-dry it with an application of both Mythic Oil and full Volume Mousse to build up the foundation of bouncier looking curls. 
L’Oreal Professionnel Korean City Style Collection
full volume techni art
L’Oreal Professionnel Korean City Style Collection
     To provide extra hold for shorter hair, apply Playball Density Material for the idea Busan and Hong Dae Style. 

L’Oreal Professionnel Korean City Style Collection
tec playball
     For the Gangnam style, add extra hold by spritzing Elnett Spray to lift and hold longer length hair. 
L’Oreal Professionnel Korean City Style Collection
Elnett Spray

Finish off the three Korean City Style looks with a pump of Crystal Gloss for added shine. 
L’Oreal Professionnel Korean City Style Collection crystal gloss

     To know more about L’Oreal Professionnel Korean City Style and its #LOrealKoreanStyle campaign, visit:

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[1] The Korean City Style looks will be available in all Tony & Jackey Salons nationwide.
[2] Tony & Jackey is the training foundation for the perm looks from the Korean City Style Collection


  1. Oooh I a lot of good stuff! Will keep my eye on them!


  2. Oh sweetie all that products are new to me! Many thanks for share!

    Join to my Giveaway for Win an Etude House CC Cream!

  3. @Angel Diamante- Yup :) I like L'oreal hair products, effective indeed!

    @Sakuranko- thanks for visiting dear :) Hope you can try one of them.

  4. i love the perms. how i wish that there's a salon here who can do that gangnam style perm and color

  5. @yenmorales- sana dear maging availale din sa ibang salons but it's exclusive at Tony and Jackey.


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