Press Release: Ysabel's Daughter at The New SM Megamall Fashion Hall

Monday, January 27, 2014

     Today is the day! Be ready to witness the rise of a new fashion venue in the metro- SM Megamall Fashion Hall. SM Mega Mall is opening its “high end” wing called Mega Fashion Hall. As it opens at 9:00am, new stores and kiosks shall be opening too! One just like Ysabel’s Daughter. This is the first locally produced bath and body line that is all 100% natural. This means all the raw materials of each product is from nature, it is chemical-free, has no toxic materials, and no preservatives.
Ysabel's Daughter at The New SM Megamall Fashion Hall
     In the last decade, a vast majority of Filipinos are becoming more and more convinced that they should become eco-friendly, natural consumers, both for the own sake, their family’s well-being and for the environment’s health.

   This is a story about Cristina Cruz or Coty, who started her own line of bath and body products that are preservative-free, toxic-chemicals-free and cruelty-free. She was first inspired by her husband Ricky, who decided to start his own backyard bee colony given all the wonderful natural benefits of raw and unfiltered honey. The bees in their care generated honey so premium, it inspired her to create a line of bath and body products using this wonderful ingredient. Also, in her desire to give only the best to her family just like how her mother did, she challenged herself to come up with an entire line of bath and body products the uses the finest, natural raw materials gathered from around the world mixed into gentle creams, soothing lotions, and luscious scrubs, giving generous portions on essential ingredients. This is what started “Ysabel’s Daughter”.

   Ysabel is an actual person. Coty’s mother is an epitome of all our mothers who raised families in endless, selfless and enduring love. “This is the same care that we would like to share with our patrons,” declares Coty.

    Ysabel’s Daughter is proud to present a line of body care products made from high quality 100% natural raw materials. “What sets our products apart is that we use a much higher concentration of natural active ingredients, like the purest of imported essential oils. Our products are carefully crafted with a high proportion of these quality ingredients to let your natural beauty shine from within,” Coty further reveals.

     Aside from honey, here is just a sneak peak of some of the top-notch raw materials that Coty has added in her bath and body line: Jojoba Oil, Carnitine, Fine Green Luffa Shreds, Moringa, Green Tea, Walnut Scrubs, Essential Oils, L-Arginine, Olives, Lemons, Oranges, Walnut, Laminaria Saccharina Extract, CoQ10, Algae Extract and many more.

   Best of all, Ysabel’s Daughter uses no preservatives or toxic chemicals which are sadly prevalent in many commercially available beauty products.

     Coty further shares, “We are proud to be a Filipino-run company that can compete with what is out there in the international market. But despite our international standards, the foundation of a Filipino family is an essential component in how we run things, as well as how we would like our customers to feel when they use what we offer – with the warmth and relaxation of home.”

     Finally, Ysabel’s Daughter doesn’t only aim to make Filipinos feel beautiful, it also wants to give back to the community. The fairly newly formed company has been supporting and contributing to causes of various foundations around the country. “We believe in setting aside a portion of our income to benefit children in need of education and placing them in schools that provide the proper schooling that they deserve,” Coty shares.

    Ysabel’s Daughter is available online on and at the Ysabel’s Daughter kiosk at the upper ground level, Mega Fashion Mall of SM Megamall. 
Ysabel's Daughter at The New SM Megamall Fashion Hall
For more information about the products like their Facebook page: Ysabel's Daughter
Follow them on Twitter: YsabelsDaughter


  1. Wow I'm very excited to see this brand in SM Mega Mall soon! I'm sure a lot of beauty junkies too are excited.

  2. I agree, over the years more Filipinos are becoming eco-friendly. I can't wait to visit the new SM Mega fashion hall including this. :)

  3. Thats a good news. I have tried some of their products and i really liked it although quite pricey. Safe and good for skin since its all organic.

  4. We need more brands like this in the Philippines. Urgh everything's happening at SM Megamall and it's so sad cause it's so far away from me! :(

  5. Wow love the fact that Ysabel’s Daughter uses no preservatives or toxic chemicals which are sadly prevalent in many commercially available beauty products! So cool!!!

  6. @Rochkirstin Santos- weee! yup, that includes me :)

    @Sol Felice- ditto!

    @Leilani Gamboa- wow, mabuti ka pa sis. what product have you tried na?

    @Jason P.- yes, we do! we have resources to product organic products. Hope you can go to SM Megamall soonest!

    @Vanessa- yes, very well said :)


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