Filipino showbiz royalty, the Gutierrez family, is all GUTZ. Their new reality series, It Takes GUTZ to be a Gutierrez premiered across Southeast Asia on June 1 at 9pm on E!, NBCUniversal’s home of pop culture. The premiere broke ratings records for E!, becoming the channel’s highest-rated series premiere in the Philippines to date.*
It was the number one non-sports program on English General Entertainment and Lifestyle channels during its 9–9:30pm timeslot among key demographics: Total People, Adults 16+ and Women 16+. The premiere also proved to be a hit among Men 16+, making E! the second-highest rated channel out of 80 English Pay-TV Channels (excluding Sports) during its timeslot in the demographic. Click CONTINUE READING for more details about this new tv show that will reveal what happens behind the scene of their lives.
|Press Release: It Takes GUTZ to be a Gutierrez|
“We are delighted with the stellar performance of It Takes GUTZ to be a Gutierrez and the overwhelming buzz it has generated with our Philippine viewers,” said Christine Fellowes, Managing Director, Asia-Pacific, Universal Networks International. “This development strengthens and solidifies our commitment to invest in locally relevant original content for our audiences in the region.”
The sizzling, six-episode It Takes GUTZ to be a Gutierrez gives viewers unfiltered access to the fabulously dramatic lives of the Gutierrez family. Members of this sensational showbiz clan include former beauty queen Ruffa, her twin brothers – screen superstar Richard and funny fashionista Raymond – and their parents, the ’60s matinee idol Eddie and political aspirant/talent manager Annabelle.
Episode two reveals the aftermath of the premiere’s shocking reveal: Richard proudly and publicly confirming the existence of his and actress Sarah Lahbati’s child in Geneva – a baby boy named Zion. This second episode gives viewers an exclusive first look at baby Zion and the risks his parents are willing to take by bringing him back to paparazzi-crazy Manila.
Meanwhile, Ruffa gets a visit from Annabelle during a racy magazine photo shoot, resulting in much hilarity and awkwardness. Raymond, on the other hand, opens up about his personal dilemmas and weight issues. Amidst all the drama, the Gutierrezes decide to go on a cruise together, taking all their turbulent tension and sensational emotions to sea.
It Takes GUTZ to be a Gutierrez airs Sundays, 9pm on E! Sky Cable and Destiny Channel 57, Cignal Channel 25 and Cablelink Channel 33. Twitter Handle: #GutzOnE
It Takes GUTZ to be a Gutierrez is co-presented by Lucky Me and Perwoll; in participation with Propan.
About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24 and has a controlling interest in the KidsCo joint venture.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is owned by Comcast Corporation.