Madiskarte Moms PH

Madiskarte Moms learn best practices from founders of Potato Corner, Carmen’s Best and more in PLDT Home Biz Masterclass

Thursday, January 30, 2025

     Passion, innovation, and tech know-how. These were just some of the things that Madiskarte Moms PH (MMPH) members learned from successful Filipino entrepreneurs in the masterclass powered by PLDT Home Biz.

     With the goal of empowering mompreneurs and equipping them with a winning mindset to succeed in business, this one-day intensive masterclass program was divided into three sessions with topics ranging from Creating an Entrepreneurial Mindset to Product Innovation and Using AI and Social Media to promote their businesses.


Madiskarte Moms learn best practices from founders of Potato Corner, Carmen’s Best and more in PLDT Home Biz masterclass

Gawad Madiskarte 2024 Winners by Madiskarte Moms PH

Thursday, October 31, 2024

     Women, especially mothers, who are entrepreneurs have proven time and again that they have the passion and grit to make a difference in their families’ lives. “You work wonders in three different worlds: the world of home, your own personal growth, and the world of business. You're actually doing three times the work that men are doing,” said PLDT Chief Operating Officer Menardo “Butch” Jimenez, addressing the mompreneurs in the room during Gawad Madiskarte 2024 at Seda Hotel in BGC last October 19.

     This is the third awards ceremony that Madiskarte Moms PH (MMPH) and PLDT Home have staged since the founding of the group in 2020. Jimenez added that the true winners are the moms, and that this year’s awardees have inspired many moms to become entrepreneurs “and eventually our whole country will benefit from what the Madiskarte Moms are doing.”

Gawad Madiskarte 2024 Winners by Madiskarte Moms PH
(L-R): - Melissa Vergel de Dios, Chief Sustainability Officer, PLDT, Inc., Butch Jimenez, Chief Operating Officer, PLDT Inc., Stephanie Lee Morales, Diskarteng Angat (Start-up), Bianca Mateum, Diskarteng Eco-friendly (Scale-up), Ricca Cruz Del Rosario, Diskarteng Angat (Scale-up), Avon Tuazon Obedoza, Diskarteng May Puso (Start-up), MK Bertulfo, Diskarteng Digital and Diskarteng Homebiz, Alona Bazar Laylo, Diskarteng May Puso (Scale-up), Jenielyn P. Sicabalo, Entrepreneurial Spirit Award (Special Citation), Melissa Blanca Moscoso, Diskarteng Eco-friendly (Start-up) winners and Ms. Ermelita Valdeavilla, Chairperson of Philippine Commission on Women

     Now with 191,000 members in the community, MMPH has indeed come a long way from its founding during the pandemic. This year’s awards are focused on sustainable practices, a commitment PLDT shares.
“For us at PLDT, sustainability is not only caring for the environment, but it's also about gender empowerment. This is the embodiment of gender empowerment because it allows women not only to dream, but to take action and to make a difference in society,” said PLDT Chief Sustainability Officer Melissa Vergel De Dios.

     One of the most admired women at last Saturday’s event was Philippine Commission on Women (PCW) Chairwoman Ermelita V. Valdeavilla. She highlighted that authentic women empowerment is about uplifting other women, and that being “madiskarte” holds so much power.
“Madiskarte is a powerful word,” Valdeavilla said, and wondered out loud why there is not a single word in the English language that could approximate its meaning. “In English, it is translated as strategic, wise, smart, inventive, ingenious, resourceful, clever, witty, innovative, and proactive. Yes, it takes 10 English words to describe madiskarte.” At last Saturday’s awards, eight women were highlighted as the embodiment of the word “madiskarte.”

Diverse Businesses

     Gawad Madiskarte 2024 received more than 100 applications, shortlisted 17 mompreneurs and their businesses, and awarded 8 mompreneurs in two main categories (Start-up and Scale-up) and three special awards.

     This year’s panel of judges was composed of Butch Jimenez; Jonjon San Agustin, Executive Vice President for Marketing, SM Supermalls; Tweetie de Leon, mompreneur, owner of TdLG Designs; Angelica Chongco, owner of Mayumi Organics; Pia Hontiveros, broadcast journalist; and Annette Gozon-Valdes, President, GMA Films.

     For this year’s Diskarteng Angat category, the winners are Stephanie Morales, who put up a self-portrait studio called Pixellab (Start-up); and Ricca Cruz del Rosario, who started HTP Clothing (Scale-up) simply from the desire to sell her own clothes, and now sells about 30,000 pieces of clothing a month.

     For Diskarteng Eco-Friendly, the winners are Melissa Blanca Moscoso for Xavier & Xandrie Start-up, which uses discarded katsa or discarded flour sacks and turns them into bags; and Bianca Mateum of Isay Bags (Scale-up), which upcycles waste into bags and storage items.

     For Diskarteng May-Puso, Avon Tuazon Obedoza opened Bahay Ugnayan Educational Services (Start-up), an after-school tutoring service that frees up moms’ time after work for more personal time with their families; and Alona Bazar Laylo, who put up Jobiba Baby Diapers and Wipes (Scale-up), a low-cost, high-quality brand of diapers.

     All six women each received P100,000 in cash, Lalamove vouchers worth P10,000, and kitchen appliances from Tough Mama.

     In the special awards category, Jenilyn P. Sicabalo won the Entrepreneurial Spirit Award for her business MP Nieva Flower Shop, which grows the abaca used for bouquet wraps. She won P50,000, Lalamove vouchers and Tough Mama products.

     Meanwhile, MK Bertulfo, founder of FH Moms, won both the Diskarteng Digital and Diskarteng Homebiz awards. Her business helps women in MSMEs participate in the digital economy, providing training and education in conducting business online, setting up e-commerce platforms, and other digital strategies. She won a total of P100,000 for both awards, along with Lalamove vouchers and Tough Mama products.

     Every mompreneur at Gawad Madiskarte, and those who are part of Madiskarte Moms' growing community, have shown bravery and perseverance in running their home businesses. Time and again, they've supported each other in the journey to growth and success. Join the community on Facebook and visit madiskartemoms.ph

Building Empires from Home: Celebrating Sustainable Businesses by Mompreneurs

Tuesday, October 15, 2024

     Filipino mothers are the role models the world needs. Not only are they caring, nurturing and resilient, they also bring communities together and embody the country’s spirit of innovation. When something is lacking, they find ways to make it whole; when they are constrained by their financial situation, they dig deep into their experiences to find solutions.

     They do all this with a smile as they share advice and encourage each other. These are the moms of Madiskarte Moms PH (MMPH), an online community of mom entrepreneurs helping women start their path to financial freedom. Founded during the pandemic when thousands of women lost their jobs, moms added another role to their name: mompreneur.

Building Empires from Home: Celebrating Sustainable Businesses by Mompreneurs

For these Mompreneurs, Independence Day takes on Several Meanings

Wednesday, June 12, 2024

     As we commemorate the country’s 126th Independence Day, we also reflect on its meaning and relevance in today's world. Just as we had inspiring heroes fighting for the Philippines’ right to self-government and freedom from colonial rule in 1898, we have modern-day heroes that continue to contribute to the nation’s growth and to individual self-sufficiency today. These are Filipinos who overcome hardships to achieve personal and financial empowerment through entrepreneurship. According to the Philippine Institute for Development Studies, MSMEs “generate 62.4 percent of the country's total employment, contribute 36 percent of gross value added, and account for 25 percent of total exports.”

     Madiskarte Moms PH, an online community that supports starting and established mompreneurs, exemplifies the enduring spirit of Filipinos whose businesses create opportunities for our people. By creating products using materials and designs that are Filipino-centric impacts everyone in the entrepreneurial ecosystem. It creates direct and indirect employment for suppliers and communities. If there is any modern-day example of heroes, it is Filipino mothers who are smart to realize that it doesn’t takes a huge capital to start a business. When they changed their mindset that it could be done, they did it. After all, when you’re fighting for your family’s future, you become brave like the hero you can be.

For these Mompreneurs, Independence Day takes on Several Meanings

Gawad Madiskarte Returns with Stronger Focus on Sustainability for 2024 Awards

Friday, March 08, 2024

     Madiskarte Moms PH (MMPH)’s Gawad Madiskarte powered by PLDT Home, the awards that pay tribute to mompreneurs, is back! This year, MMPH is putting the spotlight not only on hardworking and successful moms, but also on businesses that champion sustainability.

     In a time when the Philippines is facing environmental and economic challenges, Gawad Madiskarte is looking for mompreneurs that are leading by example, demonstrating that sustainable business practices are not only possible but also profitable. By supporting and celebrating these visionary women, Gawad Madiskarte hopes to inspire other entrepreneurs and businesses to create a brighter, more sustainable future for all.

Gawad Madiskarte Returns with Stronger Focus on Sustainability for 2024 Awards

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