PLDT Home Broadband Free Forever Gives Filipino Families More Than Just Free Internet

     For many Filipino families, reliable internet has become as essential as electricity and water. It powers workdays, online classes, family moments, passions, and even dreams. That's why for three lucky families, winning PLDT Home's Broadband Free Forever (BFF) promo wasn't simply about getting free internet for life. It was one less monthly expense to think about and one more reason to look forward to brighter days ahead.

     PLDT Home recently awarded its three grand prize winners with Free Fiber for Life during a ceremony in Makati City. Another 75 subscribers from different parts of the country also received one year of free Fiber service. Launched this year, PLDT Home's Broadband Free Forever (BFF) is the country's first and biggest broadband rewards program, giving new subscribers exclusive perks and the chance to win free Fiber internet for life.

PLDT Home Broadband Free Forever Gives Filipino Families More Than Just Free Internet

     Behind every winning entry is a story that reminds us how connectivity has become part of everyday living not just for work and school, but for the people and moments that matter most.

     For Lovelyn San Buenaventura of Dasmariñas, Cavite, the prize couldn't have come at a better time. An accountant, single mom, and daughter helping care for her father, Lovelyn juggles multiple responsibilities while working night shifts. Winning Free Fiber for Life means her family can now allocate more of their budget toward other household needs while staying connected for work, her son's studies, and their daily entertainment.

     Beyond her responsibilities at home, Lovelyn is also an avid K-pop fan. Through the internet, she has built meaningful friendships with fellow fans who have become part of her everyday life.

Nakaka-form ka ng friendship over the internet dahil sa hobby mo, and every day nag-uusap kami sa internet tungkol sa K-pop activities namin. Kaya super kailangan talaga siya for social life," she shared.

     For Michael Montepalco from Bacnotan, La Union, the win felt like an answered prayer. As a real estate agent, dependable internet allows him to stay in touch with clients, send documents, and manage transactions throughout the day. Outside of work, he also serves as a keyboardist in their church's music ministry, where he regularly relies on online resources to learn new worship songs.

Unang una nagpapasalamat ako sa Panginoon, kasi lahat naman ng bagay ina-allow ni Lord. So isa ako sa nabiyayaan na ginamit Nya ang PLDT upang ako'y ma-bless," Michael shared, adding that he was excited to tell his church community about the good news.

Meanwhile, in Pasig City, Mark Quin Palu-ay could hardly believe his family had won. His wife had entered the promo, and it took several confirmation messages before the news finally sank in.

     For their family, their PLDT Home Fiber connection has become part of everyday life, especially for their four-year-old child who enjoys educational content online while preparing to start school. Winning Free Fiber for Life also gives them more room in their monthly budget allowing them to spend more on family bonding and other important expenses.

Imbes na iisipin mo may babayaran ka pa na bills, mapupunta na sa ibang bagay, sa pagkain, sa bonding-bonding namin, at sa kuryente... Kaya sobrang thankful ko talaga," Mark said.

     For John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business, the Broadband Free Forever program goes beyond giving away prizes. It's about celebrating the everyday journeys of the families PLDT Home proudly serves.

PLDT Home Broadband Free Forever Gives Filipino Families More Than Just Free Internet

More than just a promo, the Broadband Free Forever (BFF) program is a celebration of the stories, journeys, and aspirations of every family that we serve. This is our way of saying thank you to our customers who allow us to be their trusted partner and who continue to inspire us to deliver better digital experiences for their homes," Palanca shared.

     The stories of Lovelyn, Michael, and Mark reflect the experiences of countless Filipino families who rely on strong, reliable connectivity to work, learn, stay connected with loved ones, pursue their passions, and create meaningful moments together.

     Through initiatives like Broadband Free Forever, PLDT Home continues to go beyond providing internet. It's about helping families worry a little less, dream a little bigger, and enjoy more of life's everyday moments one connection at a time.