Lionsgate Play (LGP) and the Philippine Long Distance Telephone Company (PLDT) have just marked a significant milestone as they celebrate the first anniversary of their successful partnership. Over the past year, this collaboration has seen the video-on-demand (VOD) platform build strong brand awareness and generate massive trial rates -- the highest ever in PLDT history.
June 2022, wasn't the easiest time to launch a VOD service. It was right after the pandemic, and many Filipinos had already gotten accustomed to other VOD services. Yet LGP stepped up to the challenge, differentiating itself quickly from the competition with its edgy, irreverent, and high-octane titles.
![]() |
Lionsgate Play & PLDT Home Celebrate a Successful Partnership in the Philippines |