Press Release

Cream Silk Pays Tribute to the Modern Filipina on International Women’s Day

Tuesday, March 08, 2016

     As the world celebrates International Women’s Day, Cream Silk pays tribute to the Modern Filipinas who have experienced their own transformations. Championing women and their ability to achieve limitless possibilities, the number one conditioner brand in the Philippines further empowers them to go beyond beautiful and leave a mark in the world.

     Earlier this year, Cream Silk launched Transformations, its latest campaign, with five new ambassadors who perfectly embody the Modern Filipina, and who have all undergone personal journeys of change. Leading the way in inspiring women are Nadine Lustre, transformed to light up more screens; Coleen Garcia, transformed to conquer new heights; Julie Anne San Jose, transformed to own the spotlight; Yassi Pressman, transformed to take the lead; and Rachelle Ann Go, transformed to take on the world stage.
Cream Silk Pays Tribute to the Modern Filipina on International Women’s Day
     To kick off the celebrations, Cream Silk unveiled a music video honoring these Modern Filipinas, as they were serenaded with a reworked rendition of the popular tune, “Balisong” by OPM icon Rico Blanco. The music video was made to remind women of the true power of transformation, as embodied by the new Cream Silk ambassadors. In the video, each of these women relived their own incredibly inspiring transformation stories. Their dedication, hard work, and success are proof that there no limits to what a Modern Filipina can achieve, once she has transformed to go beyond beautiful.
Cream Silk Pays Tribute to the Modern Filipina on International Women’s Day
     To further highlight the women who inspire others every day with their talent, beauty, and heart, Blanco went as far as adding new lyrics to his beloved song to express what he thinks of the Modern Filipina:

“You are the sun in my skies,
you are the days in my nights.
You are the reason I smile,
you put the worth in my while.”

     More than anything, however, the video is truly a celebration—a tribute to laud every Modern Filipina whose beauty inspires, creates, and makes a mark in the world. Congratulations to all the modern Filipina, have a meaningful and happy International Women's Day!!!

The commemorative music video of “You’re Everything I Wanted (Balisong)” can be viewed at http://bit.ly/ModernFilipinas

The power of coming home

Sunday, December 20, 2015


     From the small side streets to the country’s major highways, it’s almost a given nowadays for people to experience traffic—with a 30-minute ride turning into a nightmarish 2 hours, especially during the dreaded rush hours.

     Because of this, hardworking employees lose precious time. They get home too late for dinner. Worse, they would inevitably have less energy for family bonding. Consequently, family members seem to have less time to catch up on each other’s lives.
The power of coming home
     Such is unfortunate because according to a study conducted by Debra Manchester MacMannis, the author of the renowned “How’s Your Family Really Doing?”, family dinners play an important part in the development of both children and teenagers because the presence of a parent is pivotal in building them up to be better individuals. The study showed that sharing meals as a family has been found to give kids a boost in the classroom, improve language skills, increase communication, and overall promote better adjustment of kids.

     With a keen understanding of its employees and their needs outside of work, Del Monte Philippines launched an important corporate initiative--COME HOME TO FAMILY WEDNESDATES-- through which the company encouraged its Manila-based employees to leave the office no later than 6:00 PM at least once a week so they can have ample time to travel and make it home in time for family dinners. 

A testament to its success

     With the program in place for over a year now, Del Monte employees have consistently shared pleasant experiences resulting from the initiative.

     “At first there was a bit of hesitation from the employees. It was weird being asked to go home early for Wednesdates,” Gladys Chua, Accounts Payable Supervisor, shared, “but when we complied, we realized it had very positive results. By going home earlier, I realized I can avoid the traffic a bit, so I can get home in time to cook food for my son. Cooking for him and sharing our Wednesdates dinner has become some sort of mini- tradition for us now.”

     Walter Conti, Del Monte’s Customers Activation Manager, along with his wife and kid, has religiously spent Wednesdate with the family since the initiative was first launched. “We bond better now, and all of uslook forward to it. Along with encouraging us to go home early at least once a week, we also get proposed recipes from Del Monte Kitchenomics that we can prepare and share during our Family Wednesdates. We also enjoy taking pictures of our dinners together and posting them online.”

     Ryanne Villanueva, Del Monte’s Demand Management Head, is also a mother to a five year old. Having always relied on her nanny to prepare dinner for them, she shares that she’s able to personally prepare dinner for her child at least once a week. Sometimes, he even helps her out in the preparation. “It increases our bonding moments from the time we prepare to the time he goes to sleep,” she says. “It’s the type of policy that I think every other company should have. From the workforce perspective, work hours are deliberately maximized so employees can get out before 6:00 pm. In fact, I wish it wouldn’t be just Wednesdays, but everyday if possible. If we can do it on Wednesdays, we should be able to do it on other days.”

     “The advocacy may have started as a Del Monte Tomato Sauce campaign, but we at Del Monte Philippines are very deliberate about walking our talk.” Eileen Manuel-Asuncion, Group Head for Marketing explains. “When the campaign launched, we knew we cannot advocate once-a-week family date nights for Filipino families without deliberately espousing the same among our employees. Soon after, we implemented the 6:00 pm lights out at the Del Monte Manila offices. By 6:00 pm every Wednesday, everyone has to be out of the office so they can get home in time to be with their families.”

     As Del Monte employees can attest to, coming home to have dinner with the family—despite the challenges nowadays--is possible. Down the line, Del Monte hopes to do its part in helping strengthen family bonds over good meals across a broader scale--one Filipino home, one Filipino family at a time.

Get Glowing and Gorgeous this Holiday Season

Sunday, December 06, 2015

     ‘Tis the season to be merry and healthy! From Christmas parties, family reunions, and series of night outs, there’s simply no room for stress, break outs, and bloating. 

     However, the dog days of El NiƱo plus your monthly visit can only heighten the symptoms of PMS, which certainly doesn’t spell like fun to us. So learn a trick or two from Philippine-US registered dietitian nutritionist Cheshire Que, RND, RN, RDN and with Fellow the of Philippine Dermatological Society and Medical Director of The Skin Specialist’s Dr. Jean Marquez to make sure you’re glowing and gorgeous this holiday season. 
Get Glowing and Gorgeous this Holiday Season 
     Fried, sweets, and rich foods, who can resist? While it’s no sin to indulge for the merry season of Christmas, the key is to eat mindfully and moderately. “Fuel up before you go to a party. Have cereal or oatmeal with fruits, which are loaded with fiber and antioxidants--it’s a simple way of keeping yourself from noshing too much carbs and fats. Take time to scan the spread and carefully choose what you’d like to have before piling them up on your plate, which should include veggies, protein, and healthy amount of fats such as salmon. Don’t miss a bowl of clear soup or glass of water before the meal begins, hydration is crucial for efficient metabolism and beating the bloat”, says dietitian-nutritionist Cheshire.

     While it’s a temptation to delay and neglect sleep during the holidays, know that it’s bad for your hormones, which affects the appetite and cravings by making the body want to eat more. And here’s a motivation to seriously aim for the 7-8 fully restorative hours of shut-eye according to Dr. Jean: toning, lightening of dark circles around the eye, and preventing breakouts. “It’s also the ultimate in skin anti-aging that costs zero”, adds Dr. Jean. 
Get Glowing and Gorgeous this Holiday Season 
     The worse part of having an all jacked up hormones during PMS (namely estrogen and progesterone) are a bad case of mood swings, anxiety, and irritability. That’s why Jeunesse Anion Sanitary napkin and liners are not only equipped with a special soft top sheet material with quick absorbing properties, superior liquid-retention made of dirt-free and sterilized virgin pulp, breathable bottom layer, non-toxic adhesive to keep material in tact, it’s special anion chip defines the difference which helps to prevent bacteria, reduce feminine discomfort, and helps eliminate unwanted odors. In addition, recent research at the University of California proves that negative ions stabilize serotonin levels of the brain heightening a person’s positive outlook and mood. Need we say more?

     As a conclusion, we can’t help but say it again: exercise and get moving! In fact, nutritionist-dietitian Cheshire only requires total of 1-½ hours of moderate intensity exercise weekly to increase the system’s capacity to burn calories and to prevent those unsightly Santa belly. And aside from Dr. Jean who swear by its glowing effect for the skin, exercise releases endorphins which produces feelings of euphoria, so you’re always on the go and ready to party for the entire holiday season!

     Wellgold International Inc. distributes Jeunesse Anion Sanitary Napkin and Liners and currently available at Watsons, selected Mercury Drug outlets. SM department store’s health and beauty section, Robinson’s Supermarket, Shopwise, Rustan’s, Waltermart, Landmark Department store, UP Town Center’s Merkado Department Store, PCX stores, selected Metro Gaisano outlets, selected LCC Malls in Bicol, plus other stores nationwide. You may also purchase it online via www.lazada.com.ph

For more information, log on to www.jeunesseanion.com and follow Facebook, Twitter, and Instagram: Jeunesse Anion. For inquiries, email: wellgoldinternational@gmail.com or call (02) 4701294.

FWD Life for a Healthy and Fit Filipino, One Move at a Time

Friday, October 09, 2015

     FWD Life encourages Filipinos to stay healthy and fit, one move at a time. Can you really be healthy and fit by investing just four minutes of your day in exercise? Apparently, it is possible and FWD Life is showing Filipinos how they can be healthier and fitter pursue their passions and live the life they dream of.

     To encourage more Filipinos to start living a healthy lifestyle, FWD Life recently launched a health and wellness movement aptly called Live to Move—premised on the idea that attaining better health is key in living life to the fullest.
FWD Life for a Healthy and Fit Filipino, One Move at a Time
     At the heart of the campaign is the FWD Motion, a specially designed four-minute metabolic fitness (MetaFit) workout which has a health benefit equivalent of up to one-hour exercise. Its four primary steps – jump, squat, push up, and lunge – will encourage Filipinos to get into their exercise gear and start moving. Short, simple, and effective, the four primary steps easily encourage people to work outregardless if they are novice, intermediate or advanced fitness enthusiasts. 

     FWD Motion is a simple regimen. Its four primary steps can be integrated into daily activities and can be done anywhere, reducing the need to go to the gym or attend a workout class. Having been developed by celebrity fitness coaches Jim and Toni Saret (“The Biggest Loser Pinoy Edition Season 2,”“Fit Filipino Movement”), who are also the campaigncollaborators, it is scientifically-proven to make an individual lose as much as 600 calories, depending on the intensity of execution and number of repetitions. 
FWD Life for a Healthy and Fit Filipino, One Move at a Time
Coach Toni carrying dumbells with other instructors
     “FWD encourages Filipinos to be healthier through the Live To Move movement and it matches perfectly with our advocacy. Through Live To Move and the FWD Motion, we are able to motivate people to start moving in as short as four minutes only, so they can live better and healthier lives,” said Coach Jim Saret. 

    Coaches Jim and Toni Saret are also healthy lifestyle ambassadors of the Philippine Heart Association (PHA), the official advocacy partner of Live To Move. FWD Life supports PHA’s 52100 advocacy, a simple guide to remind people of the essentials of good health, with each number representing a daily target: five (5) servings of fruits and vegetables, two (2) hours maximum recreational screen time, one (1) hour of moderate activity, zero (0) sugared drinks, and zero (0) smoking/secondhand smoke.
FWD Life for a Healthy and Fit Filipino, One Move at a Time
     “This partnership enables PHA to further promote public awareness on the importance of maintaining a healthy lifestyle. We are also grateful that through Live To Move, FWD is able to support our 52100 advocacy which encourages Filipinos to adopt simple heart-friendly daily habits,” said Dr. Alex Junia, Philippine Heart Association President.

     The campaign started with the FWD Motion online video challenge wherein participants post their workout videos featuring their passions and their variations to the four primary steps. It continues with the Live To Move Tour, a series of health and wellness-themed pocket events around Metro Manila which includes group activities called Move to the Beat (Hip Hop), Move to the Groove (Zumba), Move to Fight (boxing and cardio), and Move to the FWD Motion (MetaFit). It will culminate on October 24 with the Live To Move Grand Festival where participants will enjoy exciting activities and rewards in surrounding booths for free medical consultation, cooking sessions, group workouts, and a free-for-all wellness concert. 
FWD Life for a Healthy and Fit Filipino, One Move at a Time
FWD Warriors warming up
     Campaign participants are entitled to raffle entries which give them the chance to win exciting lifestyle gadgets during the tour and the grand festival. 

     “We have established Live To Move as a platform and the FWD Motion as a key workout routine to encourage Filipinos to start living a healthy lifestyle so they can pursue their passions. We are committed to lead the cause for Filipinos’ health and wellness in the life insurance industry, since we strongly believe in the benefits of living a healthy and more active life,” said FWD Life President and Chief Executive Officer Peter Grimes. 

Upload your FWD Motion videos until October 23. You can also catch upcoming Live To Move tour stops in Bonifacio Global City on October 10 and Alabang Town Center on October 17.

     For more information about Live To Move campaign, visit 

4 Back to School Tips from Jeunesse Anion

Friday, June 26, 2015

     It’s that time of the year when most students get the fired up excitement for the new school season, but it also proves to be one of the most challenging chapters. Whether a high school student gearing up for a well-balanced academics and club activities, a college student aiming for a dean’s list, or an MA student going for the gold, storms of stress particularly during monthly period can wreak havoc on a woman’s mood and comfort. !

     And for those times of the month when unavoidable dysmenorrhea or mood swings become a crazy overdrive, there’s always Jeunesse. The first Filipino sanitary napkin and liners with a unique anion material, Jeunesse features seven innovative benefits crafted for women with busy, active lifestyle: 
4 Back to School Tips from Jeunesse Anion

  • top cover from non-woven material instead of chemical fiber surface
  • anion strip that emits negatively-charged molecules for lasting protection and freshness
  • side leak guard for double strikethrough protection 
  • a super-absorbent polymer for maximum liquid protection
  • strictly sterilized layer 
  • a breathable bottom layer for superior air flow 
  • a topnotch back adhesive to keep pad securely in place

     Aside from Jeunesse’s carefully chosen design and materials, the pads are machine packed and sealed in an aluminum foil packaging, which say a lot about its safety and sanitation standard.

     For a better appreciation of anion, this is not anything foreign when it comes to its host of health benefits particularly in enhancing natural release of happy, frenzied vibe. 

  • not only improves the mood, it does a lot of helpful wonders during the red days: balances PH and hormone levels
  • protects you from airborne germs
  • reduces inflammation
  • eliminates odor
  • fights against vaginal irritations  

     Jeunesse offers five varieties with different sizes to support all types of menstrual flow from day pad, night pad, all night, ultra day nonwing, to panty liners.

     School days might mean end of summer but it’s also an opportunity to rise above and become more positively better! While it’s so easy to lose sight of these goals, here are some practical tips which can make students give priorities a second thought: 
4 Back to School Tips from Jeunesse Anion

  • Set study goals. Discipline is one true mark of a person who wants to be more and do more. Be reminded about short term and long term visions which make studies a big step toward those many dreams in life. 
  • Make a study timetable and stick with it. A timetable serves as a practical guide of activities that demand urgent attention or things that should take a back seat. There’s really no hard and fast rule and flexibility is most welcome. This could include bed time, breaks, and —most importantly— quality time that should be spent on studies. 
  • Learn to say no. This is not about giving up social activities, in fact, it’s important to live a well-balanced life. The point is, never take on things that shouldn’t be part of the schedule just because it’s uncomfortable to say no. Keeping priorities in mind while practicing loving words to speak will take away the unnecessary awkwardness of saying no. 
  • Stay focused. One easy step is to have a journal. It’s a great tool for recording thoughts, ideas, and tracking progress. Written goals and visions make one easily detect distractions or interruptions, plus it’s a very personal thing which has a life of its own. 

     So whether it’s braving the exam week or beating a school deadline during a monthly period, no need to dread anything—Jeunesse Anion Sanitary Napkin and Liners will surely boost your confidence for a more enjoyable and fruitful student life. 

     Jeunesse Anion Sanitary Napkin and Liners is distributed by Wellgold International Inc. and currently available at Watsons Personal Care stores, SM Department store health and beauty section, PCX, Landmark Department Store, Shopwise, Rustan’s Supermarket, Waltermart, and selected Mercury Drug outlets and selected stores in Visayas and Mindanao. 

For more information, visit www.jeunesseanion.com 
Email: wellgoldinternational@gmail.com or call (02) 4701294
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