Press Release: Philips Style Guide

     Philips has always believed in helping women look and feel their best every day. More than just aiding Filipinas achieve this; the brand also understands the importance of doing this in a healthy, damage-free way.

     With this commitment, Philips offers a collection of hair care products designed to complement any girl’s beauty regimen. These tools do not only deliver style, they also help maintain healthier hair.

    “Every woman wants to look their best every day,” says Pia Umayam, Business Development Manager for Philips Consumer Lifestyle. “The challenge or feedback we get with styling hair, however, is that it can be time-consuming and even damaging.”

    To simplify the task of getting beautiful hair everyday, Philips partnered with renowned hair stylist Ara Fernando to come up with easy-to-do hairstyles perfect for the modern Filipina lifestyle.

Press Release: Philips Style Guide

It’s all in the hair!

• Philips and Ara Fernando show Filipinas easy-to-do hairstyles perfect for everyday looks
• Avoid further hair damage with Philips’ collection of hair care products

Style Basics

     According to Ara, “Once hair is damaged, it can be rather difficult to bring it back to its healthy state. To avoid this, you need to dry your hair before styling it.”

     This first step is to create a nice base for your hairstyle by blow drying sections. With the Philips hair dryer, this can be quickly achieved using its multiple speed and temperature settings.

Press Release: Philips Style Guide
Philips hairdryer

     Ara shares, “What I like most about the Philips hairdryer is its ThermoProtect feature, which ensures the best and safest drying temperature for hair. It even offers Ionic conditioning that smoothens your locks to increase shine.”

Long and Classic

    For long hair, Ara suggests a soft wavy look that’s easy to pull off. After drying the hair, section it again and use the Philips Airstyler to wrap portions of the hair you want to style.

     To add more flair, pin one side of the hair behind one ear and sweep it to the other side.

Press Release: Philips Style Guide
Philips Airstyler

     She shares, “I love the Airstyler because its Thermobrush has the perfect diameter for creating smooth and natural-looking styles and waves. It also has four attachments for different styles with advanced EHD technology that evenly distributes heat across the hair.”

Medium-length flair

     Medium-length hair can sometimes be challenging to style—either it’s too short for typical hairstyles or too long for short and trendy hairdos.

     “My advice? Go for classic, straight hair. It’s simple and timeless. Plus you only need one styling tool to pull it off,” says Ara.

Press Release: Philips Style Guide
Philips Care and Control Straightener

     With the Philips Care and Control straightener, you can easily create this look. It comes with digital settings that easily adjust heat to deliver smooth and straight hair. As it introduces charged negative ions to hair to eliminate static, it delivers twice the straightening and caring power.

Short and sweet

     Who said shorthaired girls can rock curls? Ara says “short curly styled hair is made easy by the Philips Conical Curler.”

     This hair care partner also has the innovative digital setting that lets you choose the temperature (130 - 200°C) and the curling time (5, 8, or 10 seconds) ideal for your hair.

Press Release: Philips Style Guide
Philips Conical Curler

     Ara continues, “My favorite is its unique indicator that lets you know when your curl is ready. This is very useful especially for those who are unfamiliar of the allowed length of time that hair can be exposed to heat.”

     One can achieve this look by sectioning the hair and wrapping the portion you want to curl around its cone. This can also be formed into an updo by shaping the hair and teasing the crown a little before pinning it.

Healthy, fabulous hair for everyone

     When it comes to hair, Philips believes that style shouldn’t compromise health.

     In line with this, the brand is offering a beauty promo[1] entitling everyone to receive a copy of the Philips Haircare StyleGuide for a minimum purchase of P1999-worth of Philips haircare products. The guide also comes with budget-friendly discount coupons.

     Pia concludes, “Beauty is inspiring. And we want Filipinas to be able to look and feel beautiful all the time. At the end of the day, it’s always about YOU, and Philips is dedicated to help through its meaningful innovations.”

For more information about Philips, log on to www.philips.com.ph. You can also call our customer hotline at (632) 6679000 if you are within Metro Manila or 1-800-10-7445477 if you are outside Metro Manila.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.