ELLE Celebrates 70 Years of Style

     One of the biggest international brands, ELLE, marks its 70th year, and here in the Philippines, the recent celebration was a chic fashion hurrah that showcased the iconic styles over the last seven decades along with the most in vogue styles of today.

     The star-studded event was held at Mega Fashion Hall in SM Megamall. Showbiz power couples were present with their families and friends to witness this grand celebration. Everyone's so excited to see the little ones strut the runway. The event also showcased the latest collection of ELLE Philippines including the travel accessories, kids' wear this holiday season, and other timeless pieces that only ELLE can offer. More details about the celebration below ;)

ELLE Celebrates 70 Years of Style

     The event was hosted by Nicole Andersson where the fashion fete featured an array of activities including the ELLE Exhibit, with prominent issues of the magazine together with the Kids and Juniors collections on display; and experiential areas where participants got to decorate their own shirts and shoes, take Instagram photos for printing as souvenirs, and learn more interesting trivia about the beloved brand.

ELLE Celebrates 70 Years of Style
Kids got to design their own ELLE shirt and shoes, and even had a meet and greet with the models at the mall event!

     Celebrity stylist Alyanna Martinez also came out to give tips to parents and kids on appropriate and stylish dressing, particularly for the anticipated Fall/Winter season. 

ELLE Celebrates 70 Years of Style
Celebrity stylist, Alyanna Martinez (right), with host Nicole Andersson (left), shares her styling tips for appropriate but chic holiday dressing for kids from ELLE Kids’ Fall-Winter 2015 Collection.

     ELLE’s celebration wouldn’t be complete without a catwalk presentation, and this one definitely did not disappoint. The limited edition “7 Decades, 7 Dresses” headlined the show with new frocks that mark each of the brand’s 7 decades. See the photos below :)

Feminine Flower Dress- celebrated women's power after the liberation from was in the 1940's    

ELLE Celebrates 70 Years of Style

Gingham Dress- the sweet dress of the 50's

ELLE Celebrates 70 Years of Style

MOD Dress- 60's signature dress

ELLE Celebrates 70 Years of Style

Ascot Dress- of the 70's

ELLE Celebrates 70 Years of Style

Zip Dress- so reminiscent of the 80's

ELLE Celebrates 70 Years of Style

Minimalist Asymmetrical Dress- 90's

ELLE Celebrates 70 Years of Style

Modern Dress- 2000

ELLE Celebrates 70 Years of Style

     A travel segment launched the ELLE Luggage line, with its array of soft and hard shell luggage in red, black, hot pink and copper colors, now available in the country.

ELLE Celebrates 70 Years of Style
You will never go wrong when you choose to travel in style with the classiest luggage line ELLE has to offer.

     Young fashionistas took over the runway to show off the Juniors and Kids F/W collections. Girls are all set to be the belles of the ball, with flowing, delicate dresses, metallic knits, couture- style suits, tutus and sparkling skirts. Touches of gold, red and silver, plus luxe embellishments like quilting, embroidery and sequins further elevated the collection’s sophistication.

ELLE Celebrates 70 Years of Style
Make sure your kids are dressed in style for their kiddie parties this holiday season with trendy pieces from the ELLE Kids’ Party Collection.

     The boys aren’t left behind, fashion-wise, of course, with trendy bottoms, and cheerful, graphic tops fit for the festive holidays.

ELLE Celebrates 70 Years of Style
Sporty looks from the latest ELLE Kids and Juniors collection

    ELLE Kids apparel and shoes are available at all leading department stores nationwide and at the Ogalala Store at Shangri-La Plaza, East Wing. Yay!

ELLE Celebrates 70 Years of Style

     I'm so excited to shop for Kenzo's outfit at Elle Kids. I'm sure he'll love this collection and will rock these pieces this holiday season. Thank you so much ELLE Kids for having me! Kenzo's OOTD will be posted soon wearing some of the ELLE Junior and Kids' 2015 Fall Winter Collection :)

To know more about their latest promos and updates on #Elle70

Like  them on  Facebook: ELLE Kids
Follow them on Twitter: @ELLEkidsPH 
Follow them on Instagram: @ELLEkidsPH

Good Times!~

UNIQLO x LEMAIRE Collection Now Available

     Dressing for the holiday season can be tricky here in our country. We have an erratic weather and sometimes it's unpredictable. For a country like ours, the type of clothes we wear should be in tune with the season. One store that offers a wide range of life wear- UNIQLO is already set to give us comfortable fashion pieces that's easy to mix and match.

      I was invited to the launch of UNIQLO's special collection weeks ago at The Mega Fashion Hall. This is the last collection of the year and it is a collaboration with French designer LEMAIRE. Even though the collection is dubbed as luxury wear, I can say that most of the pieces can be easily paired with basics. Select UNIQLO stores now carry special collections only in its large stores in Metro Manila – SM Megamall, SM North Edsa, SM Aura and SM Mall of Asia. These branches have the widest and most complete selection of apparels for women, men, kids and babies. The stores carry limited-edition pieces from international brands and designer collaborations such as DISNEY Magic for All, Ines De La Fressange, and UNIQLO’s most recent partnership with French fashion designer Christophe Lemaire. More stories below :)

UNIQLO x LEMAIRE Collection Now Available

     During the launch, my eyes were glued on the plaid skirts and the basic tees on display. Some of the pieces that were on display are so me. I like wearing basics because it's very easy to mix and match but the pieces from the collection have touches of luxury and elegance perfect not only for everyday wear but can also be key pieces in office or party outfit.

UNIQLO and LEMAIRE 

     The UNIQLO and LEMAIRE collection represents products that embody the LifeWear concept – simple made better – that is shared by both brands. Every item combines elegance with moderate relaxation and comfort, for modern and advanced wardrobe mainstays. 

UNIQLO x LEMAIRE Collection Now Available

     The much-anticipated collaboration showcases UNIQLO’s high quality materials at a perfect price. Sophisticated yet accessible, it offers a timeless color palette of greens, navies, whites, and reds. The men’s and women’s collections are now available in SM Megamall and SM Aura, two out of UNIQLO’s four large stores until the end of Fall Winter 2015. 

     

UNIQLO and Ines De La Fressange Paris

     In 2013,former fashion model and muse of designer Karl Lagerfeld, Ines De La Fressange re-launched her own brand, INES DE LA FRESSANGE PARIS, a luxury lifestyle brand that includes a wide range of products to create a truly Parisian style, from ready-to-wear apparel to interior decorations.

UNIQLO x LEMAIRE Collection Now Available
UNIQLO x INES DE LA FRESSANGE 2015 Fall and Winter Collection

     Forward to 2015, Ines combined her interest in UNIQLO’s LifeWear with her unique sense of style, based on refined feminine beauty and authentic quality. The UNIQLO and INES DE LA FRESSANGE 2015 Collection Fall and Winter Collaboration employs wool and other natural fabrics in a variety of styles and colors. Ines’ jackets for this season retain traditional tailoring, while offering the modern comforts that women want. 

Disney MAGIC FOR ALL Collection 

     The MAGIC FOR ALL 2015 Fall Winter collection offers a wide range of products from Ultra-Light Down, fleece, flannel shirts, and UTs, to plush toys, umbrellas, room slippers and more. The collection features Walt Disney’s beloved characters such as Mickey Mouse and Minnie Mouse, as well as popular characters from Star Wars, Disney Pixar, Toy Story, Marvel’s Avengers and Frozen.

UNIQLO x LEMAIRE Collection Now Available
Kids and kid's at heart will surely love the pieces from UNIQLO'S MAGIC FOR ALL 2015 Fall Winter Collection

     Yay for this collection. Loving the pieces from the collection especially the LEMAIRE and MAGIC FOR ALL pieces. I'm diggin' the sweat shirts and the skirts that I can mix and match with basics.

To know more information about UNIQLO and their latest collection

Visit their Website: http://www.uniqlo.com/ph/

Like them on Facebook: Uniqlo Philippines

Follow them on Twitter: @UNIQLOPH

Follow them on Instagram: @uniqloph

Good Times!~

Feature: Bridestory

     Ask a girl about her dream wedding and for sure there will be a lot of beautiful and inspiring answers. You will hear a lot of ideas, plans, and wishlist that I'm sure is something to look forward to when the big day comes. Planning for your dream wedding is not easy. It takes time. Yes, time is of the essence because once your boy friend puts a ring on your finger then the planning stage comes next.It's not today you got engaged then tomorrow you'll be walking down the aisle in your magazine cover perfect wedding gown. 

     Planning a wedding has many aspects that you need to consider and another important thing is the budget. How much are you willing to spend so that your dream wedding will come true. Okay, after those two important things that I've mentioned above the next stage of planning now focuses on the church location, reception venue, wedding dress, flowers, invitation, wedding bands, souvenirs, and the add ons that will make your wedding day extra special. There's one online site that will help you in planning your wedding, make it fuss free from the first part until the big day- Bridestory. More details about Bridestory below :)

Feature: Bridestory

     Established in April 2014, Bridestory is a leading online wedding vendor which has a strong social media presence among Indonesian and international audiences. Their main focus is to build an advanced wedding platform that connects engaged couples with wedding vendors around the world. They are currently expanding their market in Southeast Asia and here in the Philippines. 

     When you go to their website, you can see a lot of wedding inspirations. Let Bridsestory do the wedding planning for you. From photography, to dress and attire, hair and makeup, venue, videography, catering, and honeymoon! Name it and they will guide you on what to do. In the photo below you can see the categories, plus these are listed below the categories so that finding a supplier will be easy peasy.

Feature: Bridestory

     Another great feature of Bridestory is that you can share your beautiful wedding and inspire other brides-to-be in their planning and preparation in the blog section. From their stories, you can get tips on save vs splurge, what and what not, and of course create the once in a lifetime day of your life. I'm planning to have a church wedding three years from now and I'm dreaming of my wedding dress. 

Feature: Bridestory
Wedding Blog section

     There are so many attire vendor at Bridestory from different parts of the world. While browsing, my eyes feasted on beautiful, simple yet elegant bridal dresses including the attire of the entourage. I'm in pure bliss while clicking the photos one by one. An hour is not enough to choose the best wedding vendor that fits your personality. Of course choosing a wedding dress is subjective and according to what the bride really wants. Almost all the wedding dresses I saw on Bridestory are beautifully-made.

Feature: Bridestory
Ferina Tan Collection

     The photo above is one of the wedding dress that caught my attention. It's simple yet elegant. This is one of the many intricate creations of Ferina Tan. This wedding dress is from Ferina Tan Spring Couture 2015 Collection. The estimated prices of her creations are posted on her page. There's a little profile about the wedding dress vendor too and you can see how many people have like the end product of this vendor. 

Feature: Bridestory
online vendor profile

     There are so many things that I wanted to share with you that makes Bridestory your one-stop-shop for almost all your wedding/bridal needs. If you're planning to be one of the 2016 brides, then you must start planning your dream wedding now. I'll share below why I highly recommend Bridestory to all the brides out there:

• Bridestory is an online wedding vendor that caters to all your wedding needs.
• Browsing in their website is very easy and aside from the vendors, there are also articles that share relationship tips. So it's also important to reflect on this kind of articles once in a while.
• The categories on Bridestory makes browsing a breeze. You can check and concentrate on one category then shift to another easily. 
• Sign up an account with Bridestory and optimize your browsing experience once you fill up the wedding details tab.
• There's a wedding submission blog if you want to share your beautiful wedding and inspire others too.
• Once you browse their site, expect it to be non-stop especially if your a bride. You'll be in pure bliss. I'm saying this because even if I'm not yet planning my dream wedding yet, I keep on clicking and clicking and clicking one wedding dress or a wedding invitation time after time.

     Are you planning to tie the knot next year or in the coming years? Be smart, save time, money, and make all the effort worth your while since it's your wedding and it's a once in a lifetime experience unless you'll be tying the knot again with your husband on your 25th and 50th wedding anniversary. Consider Bridestory, visit their site now :)

To know more about Bridestory and what this wedding site has to offer

visit their website: www.bridestory.com.ph

Like them on Facebook: Bridestory Philippines

Follow them on Twitter: @TheBrideStory

Follow them on Instagram: @thebridestory

Follow them on Pinterest: bridestory

Good Times!~

Forever 21 Fall 2015 Forever You Collection

     It's fall season once again. Can you feel the mixed weather? It's unpredictable because there are warm days and cold days. Forever 21, one of the most recognized and largest independent fashion retailers in the world debuts their Fall 2015 collection globally and celebrates the uniqueness is us all through the tagline, ‘It’s All About You, Forever You.’ 

     Photographed by Dan Jackson and styled by George Cortina, the new imagery is a continuation of the brand’s new, elevated point of view and direction with a large focus on menswear. “For the Forever 21 Forever You Fall campaign we paired industry veterans with exciting new faces to reflect the elevated aesthetic of the collection, while keeping the core brand DNA of on-trend attainable fashion that we have become known for.” Says Linda Chang, Vice President of Merchandising. Are you excited to see some of the pieces from the collection? I'm actually diggin' two of the key personalities. Scroll down to get the first dibs of the collection :)

Forever 21 Fall 2015 Forever You Collection

     The creative spirit of fashion and how individuality connects us all are the themes at the heart of the Fall 2015 Collection. This motif is mirrored through the models featured in the campaign, from Alana Zimmer, who is involved with numerous charitable organizations and volunteers in her spare time, her boyfriend Nick Rea, the self proclaimed outlier and adventure junky, Baylee and Kelsey Soles, the telepathic identical twins from South Carolina, toYuri Pleskun, the Russian export with a punky personality. Though all have a different background and story, each are connected through one quality – they are all Forever unique. 

     Defined by unlimited style that is designed to amplify your fall street cred, the Forever You Collection focuses on key trends including luxe and layered, oversized, boho chic, and textured essentials, personified by three key personalities: The Romantic, The Adventurer, and The Free Spirit. 

The Romantic cozies up in cool knits, elegant layers, and denim.

Forever 21 Fall 2015 Forever You Collection
The Romantic

Forever 21 Fall 2015 Forever You Collection
The Romantic

The Adventurer builds adventure in leathers and plaids that celebrate the rebel inside. 

Forever 21 Fall 2015 Forever You Collection
The Adventurer

The Free Spirit blends leather and lace with fur and shearling for a classic-cool look.

Forever 21 Fall 2015 Forever You Collection
The Free Spirit

     Whether you love the poetic beauty of a genuine suede jacket styled back with a marled and double-faced knit sweater, prefer to make a fearless statement in a rebel glam shirt in burnout velvet and tapestry, like to be adventurous in a tonal plaid dress with a rainbow faux fur-lined parka, or are drawn to the originality of a camel coat paired back with luxe knits and cool denim, the Forever 21 Fall 2015 Collection celebrates and lets you explore your own uniqueness and what it means to be #ForeverYou.

     The Forever 21 Fall 2015 Collection will launch in stores globally and on Forever21.com beginning Friday, September 18, 2015. In the Philippines, Forever 21 stores are located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM Fairview, SM City Clark, and SM Southmall.

How to Dress for Success Without Emptying Your Wallet

     50 Cent is all over the news these days after he filed for bankruptcy. Quite a big turnaround for a guy who was named by Forbes as the fourth wealthiest hip-hop artist with an estimated $155 million net worth. The bankruptcy filing comes after a court ordered him to pay $5 million in a sex tape trial.

     Talking about his bankruptcy, 50 Cent said he borrowed gold chains and watches just to keep up appearances that he lived a lavish lifestyle. While we’re sure Fiddy will be back making millions from his various business ventures, it seems this latest episode in his life is a case of dressing for success and going broke in the process. 

How to Dress for Success Without Emptying Your Wallet

Here are a few tips on how to dress for success on a budget - and hopefully avoid 50 Cent’s fate.

Create Your Signature Look

     Steve Jobs had his black turtleneck and blue jeans, Facebook’s Mark Zuckerberg has his grey t-shirt and hoodie, Carrie Donovan (fashion editor for Vogue) had her large eyeglasses, black clothing, and pearls. These people kept their wardrobe simple and consistent and following in their footsteps can help you save money too! No need to buy several clothes if you basically have a uniform when you go to work. Another benefit is that it saves you time because you don’t have to fuss every morning on what to wear.

     “You can have anything you want in your life if you dress for it,” said Edith Head in her book 1967 book How to Dress for Success. Dressing up well has an impact on the way we think and the way we work so consider your trip to the department store an investment in your career.

Review The Fashion Items You Already Have in Your Wardrobe

     When was the last time you cleaned out your closet? You might want to do it soon and you just might find pieces that you can still use. Perhaps you might find some pieces that you stocked away and have forgotten. And no, I’m not talking about the clothes you wore when you were an intern five years ago and you were two sizes smaller.

     Taking stock of what you have in your wardrobe can also help you avoid the mistake of buying similar clothing. A quality attire stands the test of time, as long as these still fit you well, of course.

Get Back to Basics

     Some clothes just say “professional” at one glance. These are your slacks and dress shirts for men while women get more options when it comes to what the basics are but this includes skirts and blouses. If you’re going to spend on a new wardrobe and not go with the ones that are already in your wardrobe, these basics are a good place to start.

     If you think about it, you’ll be spending 5 days of the whole week dressed in them so these will get a lot of use. Spending a little more for quality clothes that last and also look good can prove to be a wise move. It’s also easy to mix and match when you get a set of basics.

A Blazer is Your Best Friend

     Putting on a blazer or a coat makes it easy to look professional. Plus wearing one helps you feel authoritative not to mention it helps hide a crinkled shirt. The trick to wearing it well is to pick one that fits you well. Stick to dark colors without any stripes and you’ve got something to wear throughout the work week!

Shop Only When It’s On Sale

     End-of-season sales and other sale events are a great time to shop for the basics and blazers. But don’t overdo it! Once you’ve had a full set to cover your workweek, forget about updating your wardrobe until it needs replacing. You’re not saving money when you bought something on sale if you don’t need it.

     So dress for success! With these handy tips, you don’t have to spend too much to look professional at work. Need more tips on how to dress for success on a budget? Hit the link! So tell us, how else do you save on what you wear to work? Let us know in the comments!

This post is brought to you by:

MoneyMax.ph is the Philippines’ leading financial comparison site where you can save money by comparing financial and car insurance products and services – fast, comprehensive, and free. We aim to give the power of smart purchase decisions back to Filipino consumers by providing everything they need to become financially savvy. Like us on Facebook to get the latest tips on how to save.

Cotton USA New Brand Identity Re-launch

     Last June 26, Cotton Council International (CCI), the marketing and promotions arm of United States Cotton industry had a relaunch of its 26-year old flagship brand, COTTON USA. I presume you already know this brand as you've seen it in the tags and labels of your clothes. Wearing COTTON USA made clothes is perfect for our humid weather. It's relaxing and revitalizing to wear. Wearing cotton has benefits that the whole family would surely love. 

     Since 1898, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. Here in our country, the COTTON USA Mark was introduced to garment manufacturers and consumers in 1994. I'm on my elementary years that time and if my memory serves me right, we bought undershirts and half slips with COTTON USA mark as part of my daily uniform. This Mark, that is displayed on garments and merchandising shelves, has been a symbol that assured Filipinos that the items being purchased were 100% cotton, 50% of which was cotton sourced from the United Stated of America. During the event, I've discovered that there are other countries that produces cotton but I've gown up knowing it solely from USA. To know more the launch and their new logo, scroll down dearies!

Cotton USA New Brand Identity Re-launch

The new COTTON USA logo 

• The seven twists and turns of the cotton boll symbol represent the seven segments of our industry: producers, ginners, warehousers, merchants, cottonseed handlers, cooperatives, and manufacturers. It’s a story of integration and partnership.
• Finally, the design embodies the idea that cotton is on a global journey. It’s the story of a single fiber, born in the USA, from seed, sun, and soil –not a refinery– that travels around the world, touched at each step by those who care, both in crafting and wearing. In the end, this fiber that was born in the earth, goes full-circle and returns to the earth.

Cotton USA New Brand Identity Re-launch

     New logo and a revitalized brand vision emphasizing three key attributes that set U.S. cotton apart from others:

• PURITY- U.S. cotton is shipped pure from the field. It's clean, non-irritating, and safe. It is the standard by which all other fibers are measured.
• QUALITY- U.S. Cotton producers take meticulous care to produce high quality U.S. cotton. 
• RESPONSIBILITY- From U.S. cotton producers to manufacturers, they are dedicated to creating a better world. Land use has been reduce by 30%, soil erosion by 68%, irrigation water applied by 75%, energy use by 31% and greenhouse gas emissions by 22%. U.S. cotton us biodegradable and can be safely returned to earth.

Cotton USA New Brand Identity Re-launch

     From infant wear, children's wear, bath essentials, men's wear, and ladies' wear, I'm sure you have a COTTON USA brand in your closet. See this adorable COTTON USA stuffed toy? This is made of pure cotton and it's so cute and cuddly. The texture of pure cotton can be felt while touching this stuffed toy. It's so soft and pure!

Cotton USA New Brand Identity Re-launch

Mr. Kraipob Pangsapa the ASEAN Representative of Cotton Council International 

     During the event, Mr. Kraipob Pangsapa the ASEAN Representative of Cotton Council International shared to us the history and important facts about COTTON USA. Kraipob promotes COTTON USA at the consumer level in Thailand and in the Philippines. Beyond Thailand, he also travels to meet with and assist trade partners and users of U.S. cotton in Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, and Vietnam.

Cotton USA New Brand Identity Re-launch
Mr. Kraipob Pangsapa the ASEAN Representative of Cotton Council International
Dr. Ana Palabyab-Rufino dermatologist

     COTTON USA also invited a dermatologist and discussed important things with regards to Fabric Dermatitis. She also shared advantages of using cotton fabrics. Cotton is non-irritating, soft and comfortable, absorbent- keeps sweat away from skin, breathable, durable- easy to wash and care compared to other fabrics, affordable, and biodegradable.

     Sharing also with you these Laundry Tips for Cotton Garments and Home Textiles so you'll know how to properly take good care of your cotton fabrics at your home:

1. Follow care-label instructions properly.
2. Sort. Keep whites, darks, brights and medium colors separate.
3. Denim, curdoroy and canvas go in a cool wash; lighter colors and materials go in warm water.
4. Pre-treat stains before you wash to prevent them from setting.
5. Don't overload! Leave space for your clothing and detergent to move freely in the washing machine.
6. Keep your brights vibrant by turning clothing inside out before washing.
7. Dry just long enough to remove wrinkles and moisture. If left in too long the heat can actually set wrinkles, increase static cling and cause shrinkage.

     Is your cotton, COTTON USA? Check out the brands listed below to know if you're wearing pure cotton from COTTON USA. Here are some of the COTTON USA Licensees in the Philippines:

Children’s brands 

Cotton Stuff, St. Patrick , Disney Baby, Barbie, Martel, Martel Babies, Martel Kids, Puritan Jr 

Women’s brands 

Snooze Sleepwear, Burlington, Darlington 

Men’s brands 

Burlington, Darlington, Santa Barbara Polo and Racquet Club 

Men’s innerwear brands 

Carter, Fila, Puritan, Walker 

Home textile and Personal care brands 

Attewater, Bloomsfield, Cottonfields, Martel, Canadian, Canopy, Purity Absorbent Cotton 

Textile Manufacturers 

Knitasia Industries, Inc. (Formerly Clothman Knitting Corp.), Interlock Fabrics Corporation, New Fortune Knit Craft Industries, Inc., Oversea Warp Knitting, Inc., Richjordan Enterprise, Signal Knitting Mills, White Gold Manufacturing Corporation 

Spinners 

Indo Phil Textile Mills, Inc., Solid Development Corp. 

     Thank you so much COTTON USA for having me. I learned a lot during the intimate event with other mommy bloggers and the topic about Fabric Dermatitis is an eye-opener for me. Now I know what are the do's and dont's when one member of the family shows signs and symptoms of this skin disease. I'll be sharing more about Fabric Dermatitis soon on this blog.

To know more about COTTON USA visit http://www.cottonusa.org/

Good Times!~

Feature: Apparel Candy Wholesale Fashion Online

     There are so many online shopping sites out there but only a handful of gives quality and oh so affordable products that will make shopping more fun and exciting. I was browsing last week and saw an online shop that caters to fashion pieces from head to toe. Not only that they have almost everything, they also offer these products in a very affordable price. Should I say el cheapo but of good quality? Presenting the newest online shop that will make you gaga shopping! 

     ApparelCandy.com is the place to find it all! Here, you will find the ultimate and hottest trends in fashion rock bottom wholesale prices and unsurpassed quality guaranteed , everyday all year! This shop carries massive selections of fashion clothing for women and teens from tops, dresses, skirts, jeans, pants, shorts, t-shirts, blouses, sweaters, jackets and plus sizes. The selection of sunglasses is enormous. Inventory ranges from the ordinary day to day fashion sunglasses, to wayfarer, polarized, vintage, aviator, driving sunglasses to sunglass accessories. They cater to men, women, teens and even children. They also have cosmetics and fragrances, yay to beauty hunters out there! 

Feature: Apparel Candy Wholesale Fashion Online

     The store is one of the largest online wholesalers of cosmetics from nail polish, make-up, eye-shadow, lipstick, to nail polish removers and eye curlers, perfumes and colognes. ApparelCandy.com also sells wholesale fashion accessories and costume jewelry. The newest addition to the product lines are the handbags and purses for fashion aficionados. Check them out and they won't disappoint. 

Feature: Apparel Candy Wholesale Fashion Online

     So let's talk about the prices, did I mention that they have wholesale clothing? ApparelCandy.com prides itself as the leader in online wholesale distribution. Its dynamic and unique approach in bringing the newest and trendy style in fashion to the customer forefront minus the huge price tag separates the Apparel Candy brand from the rest. Attentive customer care, fast and reliable shipping, refund policy, seamless ordering are just one of the few things both loyal and new customers rave about Apparel Candy. 

Feature: Apparel Candy Wholesale Fashion Online

     Summer just ended here in our country but seeing these comfy and fashionable outfits from this online stores makes me wanna bask under the sun all year long! Head on to their site and grab those amazing deals perfect for any kind of weather. See you there!!!

Via Venetto- A World Class Pinoy Shoe Brand

     “World-class” has become a buzzword in today’s increasingly globalized economy. In a market that welcomes the influx of products from everywhere, only those with truly special offerings survive. Via Venetto is one such brand.

     Founded in 1973, exporting to the United States of America, France and Singapore, Via Venetto is a company that draws upon a cherished shoemaking tradition in the Philippines – one carried on by families in the neighborhoods of Marikina and Liliw, even as cheap, low-quality shoes are being mass produced by the thousands in China and other Asian countries.

     Amid the threat of growing competition, the people behind Via Venetto were unafraid to ask themselves: “How do we keep our shoes world-class?” The answer, it appears, lay in sticking to what the company has championed over the years: a strong commitment to quality, handcrafted craftsmanship, and solid support and appreciation of the highly skilled Filipino artisan.

Via Venetto- A World Class Pinoy Shoe Brand
The world-class brand takes pride in a four decade-old tradition of shoemaking by hand.

A trusted brand

     Since its foray into the shoe business in 1973, Via Venetto has enjoyed a strong following among women of style, with its collection of shoes that are touted to be at par with the world’s finest. Not surprisingly, the brand has earned an iconic status in the Philippine shoe industry.

     “Our clients have grown old with us, and it’s a matter of pride for us. We enjoy the trust of many lolas, moms and titas, and we are thankful for that,” reveals Ms. Ging Pajaro, President of Via Venetto. Ging shares that the brand’s designs also cater to teens, women aged 25 to 35, young executives, upward mobile young professionals and the daughters, pamangkins, and apos of their patrons of many, many years.

     Via Venetto has since launched new shoe collections that are set to catch the eye of the younger set. Now gracing their racks at Greenbelt, Glorietta, Ayala Town Center, SM Megamall, and Trinoma are ballerina flats and loafers in a variety of shades, as well as platforms, classic pumps, sandals, slingbacks, wedges, and mules with trendy woven, in glittery leathers, snakeskin, patent and new fashion finishes.

Via Venetto- A World Class Pinoy Shoe Brand

These handmade beige Santanina sandals are crafted using fine Italian and European leathers.

Via Venetto’s stylish black Johanna mules are made of stunning kidskin leather.

Via Venetto’s chic and elegant designs suit women of style.

     While they now sport a contemporary look, somehow the shoes still embody Via Venetto’s distinct aesthetic: made of fine Italian and European leathers, classy, and durable. After all, behind each pair is the brand’s 40 year-tradition of shoemaking.

Fatto a Mano

     Via Venetto takes pride in a 39-step process of shoemaking by hand (or in Italian, fatto a mano), a practice inspired by some of the world’s most renowned brands and perfected by the company for over four decades.

Via Venetto- A World Class Pinoy Shoe Brand
Each pair of Via Venetto shoes is the result of a painstaking 39-step process of shoemaking by hand, or in Italian, fatto a mano.

• Crafting shoes at the Via Venetto factory in Marikina begins with the conceptualization of a shoe design, as well as its translation into a working pattern. This is followed by the cutting, preparation, and closing of the upper, during which the leather is cut by hand or a machine, folded, and sewn together.
• The shoemaker will then prepare the counter, outsole, insole, heel, and toplift, which are skived (cut into thin layers), buffed (smoothed), pressed, cemented, and nailed, before they are placed inside shoe lasts or wooden molds. After the lasting comes the attachment of the sole and heel.
• Finally, the shoes undergo buffing, painting, polishing and cleaning, to the shoe tree for quality control, and are placed in boxes for distribution to stores, where they are sure to be ogled, touched and tried on by enthusiastic customers.

Via Venetto- A World Class Pinoy Shoe Brand
Crafting shoes at Via Venetto begins with a shoe design and its translation into a pattern

World-class

     In the face of the tougher competition brought by the onslaught of cheaper, imported shoes and knock-offs, Ging and the rest of the people behind Via Venetto are unperturbed.

     “At Via Venetto, we have always stayed true to our cherished tradition of superior craftsmanship and our use of only the world’s finest leathers to make high-quality shoes. Hindi pwede ang pwede na (We do not suffice with make-do). It is this tradition which earned us a loyal patronage through the years, and which will enable us to keep our leadership and special place in the hearts of our clients and in Philippine shoe market,” Ging explained.

     With a solid handcrafted shoemaking tradition, a devoted – and growing – following, and an innovative vision for the brand, Via Venetto is truly set to conquer greater heights, one step (of a superbly-crafted shoe) at a time.

Florsheim Philippines Return to Classics Launch

     Classic never go out of style, do you believe that? Raise you hand if your answer is a resounding yes! I always hear my father that a white ensemble from head to toe is his definition of going back to classics. Wearing all white for him never go out of style. For me, a classic piece of clothing that will always be in my closet is a pair of jeans. How do you define classic?

     Weeks ago, I was invited to Florsheim Philippines Return to Classics Launch. The event was held at the newly opened branch of Florsheim in Ayala Fairview Terraces. During the event, top regional executive of Florsheim, Mr. Eric Leung, shared to us that the brand sees their relevance in the Filipino market because more than fashion, quality tops the heart of a Filipino consumer in choosing the right kind of footwear to buy. Highlights of the event after the jump. Scroll down please :)

Florsheim Philippines Return to Classics Launch

     Florsheim, established back in 1892, is a leading international footwear brand present in the US, Europe, Central and South America and in Asia, with stores in glitzy and glamorous locations such as New York, Milan, Sydney, Dubai, and Hong Kong. It is also present in China, Cambodia, Vietnam, Sri Lanka, Bangladesh, and the Philippines and will soon open its first store in Nepal. Popular Florsheim products include Royal Imperial, Imperial, Florsheim Regular, Comfortech and Sports and Casual.

Florsheim Philippines Return to Classics Launch
Florsheim Imperial Wingtips
Upper left corner: Florsheim Imperial shoe called MILAN, with premium calf weave leather upper, soft leather lining, leather outsole and craftsmanship from Italy.

     Mr. Leung explained to us important points on Florsheim's products and what are the trends for men and women this 2015. Leung further narrates his impression of the discerning taste of Filipinos when it comes to footwear products. For classic brands like Florsheim, loyal customers are maintained by making sure the classic styles remain relevant and updated. New customers are gained with the development of new styles which come in different colors. Florsheim enjoys consumer preference mainly because it supplies the need of consumers for the basic and the new – produced with premium quality raw materials and meticulous product development.

Florsheim Philippines Return to Classics Launch

2015 Trends for Men:

     directional, rounder toe shape with neutral tones like cognac and taupe. Men can choose from Imperial Wing Tips, ComfortTech or Formal Loafers, and Boots :) 

Florsheim Philippines Return to Classics Launch
Mr. Eric Leung, Florsheim's Top Regional Executive

Florsheim Philippines Return to Classics Launch
Florsheim Boots

     Mr. Leung also gave us tips on how to properly care for your shoes. He said that the more you stock them inside your cabinet, the more it will wear off. Florsheim shoes should be worn on a daily basis because the more you wear it, the more you will see the quality of Florsheim  shoes that will stand through the test of time. 

2015 Trends for Women

     man shoe, ankle booties, flats, and wedges. Those wedges are to die for!!! The colors for spring are classic blue, moss green, orange, lemon and pink, and beige, maroon and grey when going for more trans-seasonal colors. You can see the colors of the wedges below, aren't they pretty?!

Florsheim Philippines Return to Classics Launch
Mr. Manny Concepcion explaining to us the Florsheim XL Extralight outsole, a sole that is unbelievably light- much lighter than comparable materials. It is flexible, strong, Eco-friendly and provides excellent shock absorption.

Florsheim Philippines Return to Classics Launch

Florsheim Ladies shoes- PONDER, nubuck upper leather, soft kidskin lining, rubber outsole and with 6cm heel height in cream, blue, and red.

     Consumers will also continue to look for comfort, flexibility and durability when buying quality, classic and fashionable shoes, he said, adding that the Asian market will direct its sights on the fashion side, especially for young executives.

     Florsheim’s current campaign in the Philippines is focused on going “return to classics,” where it will highlight the staple styles for men, such as wingtips, loafers, lace-up and so on. These pieces are perfect for students who are going back to school. You need to invest in a good pair of shoes so Florsheim is here to give your quality and comfortable pair of walkers that will never go out of style!

     To check out the newest collection inspired by classic styles, visit the nearest Florsheim stores at Trinoma, Shangri-La Plaza, Glorietta 4, SM Mall of Asia, Festival Mall Alabang, Alabang Town Center, Ayala Fairview Terraces, Ayala Center Cebu, Abreeza Mall Davao and SM City Davao. 

For more information visit: www.retailspecialistinc.com/brands/Florsheim.

Like them on Facebook: @Florsheim Philippines 

Follow them on Twitter and Instagram: @FlorsheimPH