Via Venetto

Via Venetto- The Heart and Sole of Value

Tuesday, May 08, 2018

    I've been to a lot of shoe stores in the past and finding the perfect pair seems a bit hard for my sensitive feet. I don't just consider the style but the comfort and value matter the most. In my search for the perfect pair of leather shoes that I'm going to wear on formal occasions, one name stands out- Via Venetto.

     Elegance in design is a timeless value, and this is not lost on the modern and sensible Filipina. She is stylish and has a knack for finding what is truly valuable in her every purchase. Accordingly, when shopping for herself, she looks for something that not only lasts but also highlights her inclination towards the tasteful and refined. After all, she has no time for things that offer a sense of false economy. Why Via Venetto has the heart and sole of value? Read more below :)

Via Venetto- The Heart and Sole of Value 

Via Venetto Fancy Festive Footwear Collection

Monday, January 01, 2018

     The holidays aren't over yet! For some, January is the continuation of the holidays for those who are too busy last December and have no time to set their reunions and parties that month. There are companies who will still hold their Christmas party this month.

     This means there are endless parties, celebrations, events, reunions, and of course, presents to wrap and unwrap. This season is one of the most hectic due to all the prep we need to make: shopping for presents and making sure we're dressed to impress during celebrations. One of the best remedies to the Christmas rush is to find that one pair of shoes you can use for all the shopping and celebrations you need to attend!

Via Venetto Fancy Festive Footwear Collection

Via Venetto for For True Fa-shoe-nistas!

Thursday, October 26, 2017

     How do you define a fashionista? Being a fashionista is not about simply following the trends, it’s about wearing it, enjoying it, and working it. Whether it’s the latest look off the runway or a vintage throwback, a fashionista’s style is all about owning it. Can I say that Filipina fashionistas have practically unlimited choices when it comes to clothes and accessories? 

     Yes, they are because it's just a one-stop at their favorite boutique, or even a weekend market, which will present an abundance of choices for the ensemble. Needless to say, completing a fashionista look is a head-to-toe endeavor, with signature shoes as a style staple. That is where Filipino fashion icon Via Venetto truly shines. Know more about the brand's latest offering for a true fa-shoe-nistas after the jump!

Via Venetto for For True Fa-shoe-nistas!

Via Venetto- A World Class Pinoy Shoe Brand

Tuesday, June 09, 2015

     “World-class” has become a buzzword in today’s increasingly globalized economy. In a market that welcomes the influx of products from everywhere, only those with truly special offerings survive. Via Venetto is one such brand.

     Founded in 1973, exporting to the United States of America, France and Singapore, Via Venetto is a company that draws upon a cherished shoemaking tradition in the Philippines – one carried on by families in the neighborhoods of Marikina and Liliw, even as cheap, low-quality shoes are being mass produced by the thousands in China and other Asian countries.

     Amid the threat of growing competition, the people behind Via Venetto were unafraid to ask themselves: “How do we keep our shoes world-class?” The answer, it appears, lay in sticking to what the company has championed over the years: a strong commitment to quality, handcrafted craftsmanship, and solid support and appreciation of the highly skilled Filipino artisan.
Via Venetto- A World Class Pinoy Shoe Brand
The world-class brand takes pride in a four decade-old tradition of shoemaking by hand.
A trusted brand

     Since its foray into the shoe business in 1973, Via Venetto has enjoyed a strong following among women of style, with its collection of shoes that are touted to be at par with the world’s finest. Not surprisingly, the brand has earned an iconic status in the Philippine shoe industry.

     “Our clients have grown old with us, and it’s a matter of pride for us. We enjoy the trust of many lolas, moms and titas, and we are thankful for that,” reveals Ms. Ging Pajaro, President of Via Venetto. Ging shares that the brand’s designs also cater to teens, women aged 25 to 35, young executives, upward mobile young professionals and the daughters, pamangkins, and apos of their patrons of many, many years.

     Via Venetto has since launched new shoe collections that are set to catch the eye of the younger set. Now gracing their racks at Greenbelt, Glorietta, Ayala Town Center, SM Megamall, and Trinoma are ballerina flats and loafers in a variety of shades, as well as platforms, classic pumps, sandals, slingbacks, wedges, and mules with trendy woven, in glittery leathers, snakeskin, patent and new fashion finishes.


Via Venetto- A World Class Pinoy Shoe Brand
These handmade beige Santanina sandals are crafted using fine Italian and European leathers.
Via Venetto’s stylish black Johanna mules are made of stunning kidskin leather.
Via Venetto’s chic and elegant designs suit women of style.
     While they now sport a contemporary look, somehow the shoes still embody Via Venetto’s distinct aesthetic: made of fine Italian and European leathers, classy, and durable. After all, behind each pair is the brand’s 40 year-tradition of shoemaking.

Fatto a Mano

     Via Venetto takes pride in a 39-step process of shoemaking by hand (or in Italian, fatto a mano), a practice inspired by some of the world’s most renowned brands and perfected by the company for over four decades.
Via Venetto- A World Class Pinoy Shoe Brand
Each pair of Via Venetto shoes is the result of a painstaking 39-step process of shoemaking by hand, or in Italian, fatto a mano.

  • Crafting shoes at the Via Venetto factory in Marikina begins with the conceptualization of a shoe design, as well as its translation into a working pattern. This is followed by the cutting, preparation, and closing of the upper, during which the leather is cut by hand or a machine, folded, and sewn together.
  • The shoemaker will then prepare the counter, outsole, insole, heel, and toplift, which are skived (cut into thin layers), buffed (smoothed), pressed, cemented, and nailed, before they are placed inside shoe lasts or wooden molds. After the lasting comes the attachment of the sole and heel.
  • Finally, the shoes undergo buffing, painting, polishing and cleaning, to the shoe tree for quality control, and are placed in boxes for distribution to stores, where they are sure to be ogled, touched and tried on by enthusiastic customers.
Via Venetto- A World Class Pinoy Shoe Brand
Crafting shoes at Via Venetto begins with a shoe design and its translation into a pattern
World-class

     In the face of the tougher competition brought by the onslaught of cheaper, imported shoes and knock-offs, Ging and the rest of the people behind Via Venetto are unperturbed.

     “At Via Venetto, we have always stayed true to our cherished tradition of superior craftsmanship and our use of only the world’s finest leathers to make high-quality shoes. Hindi pwede ang pwede na (We do not suffice with make-do). It is this tradition which earned us a loyal patronage through the years, and which will enable us to keep our leadership and special place in the hearts of our clients and in Philippine shoe market,” Ging explained.

     With a solid handcrafted shoemaking tradition, a devoted – and growing – following, and an innovative vision for the brand, Via Venetto is truly set to conquer greater heights, one step (of a superbly-crafted shoe) at a time.

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