Love, Bonito's First Permanent Store in the Philippines Now Open

     Love, Bonito, Southeast Asia’s leading omnichannel womenswear brand, is proudly expanding internationally with the opening of its first permanent store in Metro Manila, the Philippines. Spanning over 2,000 sqft, the store is located at the premium Greenbelt 3 Mall and officially opens on August 4, 2024. The announcement comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally.

We know the malling culture is huge here in the Philippines and we’re so excited to finally put our roots down. We have received overwhelming support from the Filipina community, where we experienced 90% YoY growth in 2023 solely through online orders! Through customer data from our e-commerce website and various pop-ups around Manila, we’re finally hard launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer,” shares Dione Song, Chief Executive Officer of Love, Bonito, in her opening speech.

Love, Bonito's First Permanent Store in the Philippines Now Open

Love, Bonito to Open First Store at Greenbelt 3 Makati City

     Leading Southeast Asian womenswear brand, Love, Bonito, officially announced the opening of its first brick and mortar store in the Philippines. Launching in the third quarter of the year at Greenbelt 3, Makati City, the inaugural store will feature the brand’s newly unveiled identity and revamped assortment strategy following its recent rebranding. “After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here," shares Rachel Lim, Co-founder of Love, Bonito. "Throughout these years, we've cherished every connection made through events and collaborations, feeling deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events." 

     “The Philippines remains one of our fastest growing markets, with a constant double digit year-on-year growth since 2019,” says Dione Song, Chief Executive Officer of Love, Bonito. “Unlike traditional retailers, Love, Bonito started out as a digitally-native brand, but over the years have grown to understand the importance of being physically present where our community is. The pop-ups and showrooms we’ve done locally gave us much insight into our local customer base as well as the mall culture. With this, we’re thrilled to open our first store in a few months!”

Love, Bonito Opens First Store at Greenbelt 3 Makati City
The much-anticipated first physical store in Manila will provide a space to hold community events, and include innovative features such as the electronic queueing system, the first within the fashion industry in the Philippines.

Love Bonito Signatures Collection: Ready-to-Live, Not Just Ready-to-Wear

     Leading Southeast Asian womenswear brand, Love, Bonito, is redefining womenswear for the Asian woman with a new brand identity and a revamped assortment strategy. The change signifies the brand’s commitment towards its long-term vision of becoming the ultimate go-to destination for Asian women. Fronting the campaign is a powerhouse line-up of Asian and Asian-American women, specifically chosen for their personal stories and outlook that strays from what a stereotypical Asian woman should be or look like.

     “This milestone represents a heartfelt tribute to our Asian women community,” says Rachel Lim, Co-founder of Love, Bonito. “Through our rebrand, we honour our rich Asian heritage and challenge stereotypes surrounding Asian women. This evolution extends to our apparel design, where we prioritise not only perfecting the Asian fit but also ensuring each piece is meticulously crafted for functionality, confidence, and versatility. From school drop-offs to the boardroom and date nights, our designs empower women to embrace every aspect of their lives with style and grace.”

Love Bonito Signatures Collection: Ready-to-Live, Not Just Ready-to-Wear 
From Left to Right: Featuring a powerhouse line-up Arden Cho,
mother-daughter duo Gym Tan & Mya Miller, Yuna and Chanel Miller

Love, Bonito’s Lunar New Year Collection and a new Philippines website

     This Lunar New Year, Love, Bonito seeks to honour all kinds of modern reunions in an era where family gatherings look vastly different for everyone. Whether through long-distance virtual calls or intimate gatherings, the Year of the Dragon will be celebrated by paying homage to our Asian heritage through Eastern-inspired silhouettes, twinning looks and coordinated family ensembles. Plus, customers can now enjoy shopping with the brand via its new Philippines website (lovebonito.com/ph) where they can view pricing in Pesos, enjoy new and convenient payment options like GCash, and redeem specially curated gifts, including the Fortune Red Packets, Scarlet Tissue Box Holder and Gratitude Chopsticks.

Love, Bonito’s Lunar New Year Collection and a new Philippines website

From Left to Right: Ila Satin Bias Cut Midi Dress in Opulent Florals (Dusty Pink),

Kalani Satin Column Midi Dress in Opulent Florals (Slate Blue)

Love, Bonito’s 11.11 Sale will unleash your Subtle Asian Auntie

     No girl math needed this time. Unleash your inner auntie this 11.11 Singles Day Sale* and grab your long-awaited favourites across Love Bonito’s Casual Wear, Fall/Winter, Workwear and Wedding & Party styles. With up to 70% off selected pieces, these deals are guaranteed to make your Asian parents proud.

Love, Bonito’s 11.11 Sale will unleash your Subtle Asian Auntie