Press Release: Clothing Stains No More with Nivea Deodorant Invisible for Black and White

The first deodorant with 48-hour anti-perspirant protection that leaves no white marks on dark fabrics and also minimizes yellow stains on light-colored clothes 

     Most common among the problems one encounters when using a deodorant are having stains left on the fabric of their clothing after use. A deodorant can cause two types of stains on clothing. The white marks that appear on dark textiles immediately after application are mostly residues of the antiperspirant salts used in the deodorant, which may be a temporary annoyance, but can be generally washed out without too much difficulty. 

     The cause of the second type of stain – yellowish stains in the underarm area on light fabrics – don’t appear immediately after deodorant is applied but often after several washes. They won’t come out with laundry detergent anymore and they get more noticeable over time as the fibers (of the textile) harden. This can make the garment unwearable.     

Press Release: L'Oreal Paris Fall Repair 3x

     Many women suffer from hair fall. I experience this problem once in a while and it's really embarrassing. I've tried different shampoos and conditioners but only a few of them actually works. If you experience having fragile hair and occasional hair fall, L'Oreal research has identified 3 major causes of hair fall:

• Hair Malnutrition- Hair growth is programmed and controlled at the hair roots. When the roots are malnourished, the hair grows without essential nutrients becoming weak and underdeveloped.
• Root Fragility- Starting at the root, the diameter of the hair fiber is below average, which makes it more likely to break
• Fiber Damage- Disruption of the hair's cuticle, which acts as a shield for hair, leads to hair being significantly more vulnerable to external aggression.

New L'Oreal Paris Fall Repair 3x Strong, Stunning Hair Starts from the roots

Press Release: Nail-a-holics Nail Salon and Spa now open in Gateway Mall

     There is no stopping the country's nail salon giant. Nailaholics Nail Salon and Spa is adding another branch to their continuously growing chain. Last June 12, 2013, they opened their doors to the public in Gateway Mall, Araneta Center, Cubao-- making quality nail care and grooming services more accessible to northern Metro Manila. Nailaholics Gateway is their 41st branch nationwide.

Nail-a-holics Nail Salon and Spa now open in Gateway Mall

Press Release: INITIALISTE, The First Hair and Scalp Treatment from Kerastase

     For 50 years, women and hairdressers from around the world have loved Kérastase. The brand’s ever-innovative creations offer ideal solutions for every need and every moment. 

Kerastase Initialiste

    In the effervescence of the 60s: A new field is born, the science of hair care

     The winds of freedom are blowing through styles and hairstyles. A new era has arrived, the age of rock music, mini-skirts, liberation, a need for creativity, a desire for progress and lightness—women are becoming stronger and letting down their hair. 

     François Dalle, CEO of the L’Oréal Group, realises that a new market with enormous potential is opening up. This visionary man invented a new field and created professional hair care with the 1964 launch of Kérastase. 

     A large-scale program that sweeps away the simple, basic products of the past. Sophistication and customisation are now the order of the day, with salons featuring high-performance hair care and customised technical expertise. 

     On the leading edge of the avant-garde, Kérastase innovates with customised protocols and targeted product ranges designed to give women beautiful hair.

PARIS FLOATING CATWALK VERSUS TRADITIONAL CATWALKS: The Grand Success of J Spring Fashion Show on the Seine

     Refusing to conform to the norm, entrepreneur and model Jessica Minh Anh redefined Paris fashion show standards last Thursday (30 May 2013) with a 90 metre floating catwalk on the River Seine. The highly anticipated J Spring Fashion Show created an illusion of models walking on water by having guests seated facing the multi-facetted glass windows of Le Jean Bruel and watch the presentation in front of them while the boat was cruising. As a result, architectural wonders such as Eiffel Tower, Notre Dame, the Louvre and the 37 famous bridges became the natural moving backdrop for the phenomenal catwalk.

     Similar to Jessica’s previous international success on England’s iconic London’s Tower Bridge and the world’s tallest PETRONAS Twin Towers’ Skybridge, the show presented an exquisite combination of Haute Couture and Prêt-à-Porter collections from 4 continents.

Press Release: SAY AHHHH! NIVEA SUN Protect & Refresh Invisible Cooling Mist SPF50

     SAY AHHHH! NIVEA SUN Protect and Refresh Invisible Cooling Mist SPF50 gives sun protection a refreshing viral kick!

     Tell us, can you #DoTheAHHHH? The country's top media and society influencers sure can, as they showed us how to act cool and feel refreshed during this year's NIVEA Summer Blast 2013 held in Puerto Prinsesa, Palawan.

     For the rightfully curious, #DoTheAHHHH is NIVEA’s innovation for sun protection that’s made refreshingly fun through a video series capturing individuals in mid-sensation as they spray on and experience NIVEA SUN Protect and Refresh Invisible Cooling Mist SPF50. Reinforcing that sun protection can be surprisingly refreshing, it gives quite the new take to fun under the sun as it protects the skin from harmful UV rays while pleasurably cooling the skin.

SAY AHHHH! NIVEA SUN Protect & Refresh Invisible Cooling Mist SPF50

     Individuals who live life worry-free under the sun will surely crave NIVEA SUN Protect and Refresh Invisible Cooling Mist SPF50. It hits two birds with one stone: immediate sun protection combined against the perils of extreme UV radiation exposure, plus a pleasurable sensation of freshness for welcome break from the grueling heat! This easy-to-apply aerosol leaves the body evenly covered sans the annoying white marks or sticky feel. Furthermore, the product's one-of-a-kind cooling technology, released through fine droplets in a continuous spray action, ensures an even, refreshing coverage.

On Virginia Olsen Minerals

     A lot of things happened this week, the week that was with Virginia Olsen Minerals has to offer. Fret not because these great things and happenings from Virginia Olsen Minerals will not end for they have lots of surprises in store for you! They've prepared special discounts, more promos and giveaways so like them on Facebook and follow their Twitter account. Bookmark their website so that you'll get the latest news and special promos on their latest products!

     Let me share all the great happenings at Virginia Olsen Minerals this week, I know it's a bit late but all of these are worth sharing!

     To all You Tube subbies, don't miss a chance to learn tips and tricks of applying mineral makeup and get updated from latest Viiginia Olsen products by subscribing to their youtube account. Click here and subscribe: http://youtube.com/user/virginiaolsen

     Are you fond of collecting makeup brushes? Do you like to get the first dibs on the latest makeup tools in the market today? Then Virginia Olsen New Brush Set is here to satisfy your lemmings! Get hold of this brush set and let us know how soft these babies are! Visit: www.virginiaolsen.com to shop for your Virginia Olsen 2013 limited edition brushes :)

     And last but not the least, Virginia Olsen team chose me as the Blogger Affiliate of the Week! Read on my testimonial why I love Virginia Olsen and what products make my day complete. I don't post a LOTD or EOTD here in my blog but if you want to ask me, I'm very loyal to their Choco Eyeliner. From the very first day that I've tried this multi-purpose eyeliner, it's the only eyeliner that I'm using to date. Click on the photo to enlarge. 

     If you're planning to purchase a product from Virginia Olsen's website, don't forget to use my discount code VOKath to get 10% off upon checkout. Use my discount code to purchase your favorite products from Virginia Olsen Minerals, that will mean so much to me :)

     Before I end this post, let's welcome the new Brand Ambassadress Noe! Visit her channel at http://youtube.com/COLORismyweapon and learn the basics as well as the advance techniques on mineral makeup using Virginia Olsen Minerals.

     Thank you for dropping by and please leave a comment if you want to know more about Virginia Olsen Minerals! I'll be glad to assist you ^_^ 

Good Times!~

Press Release: An Addition to the Legendary Oils- Kerastase Elixir Ultime 24K Gold

     I'm know that indulging once in a while to take care of your tresses is a must! You know I'm a cheapskate when it comes to products that I'm using but I cannot deny the fact that I also need to try something cost-effective and high-end ones. It's okay if you treat yourself once in a while specially if the product is worth the price. I've tried Kerastase Hair Care products before and I know it's really worth trying. 

     Kérastase presents a new range of legendary oils for a 24-carat indulgence. Since its launch in 2010, Elixir Ultime has become the new star product of Kérastase. It is the must-have product for hairdressers and it is an icon of beauty and sensuality for many celebrities and women around the world. 

Ultimate Kérastase hair care using beautifying oil 

     Now, Elixir Ultime, the legendary oil by Kérastase, is proud to introduce its unique bath and beautifying oil masque. This new range of treatments offers shine, nutrition, protection and resistance to the hair, meeting the needs of all hair types. A complete, luxury submersion for the hair, which is left nourished and dazzling. 

SUBLIME CLEANSING OIL SHAMPOO 

SRP PHP 1,483 

     This daily cleansing formula, with its high concentration of precious oils, removes impurities and offers deep, gentle care, without weighing down the hair. Its delicate texture lathers instantly into a generous foam which leaves an enchanting perfume throughout the hair. The hair is deeply nourished. It is left incomparably light and radiant. 

BEAUTIFYING OIL MASQUE 

SRP PHP 2,708

     Applied weekly, this formula, a deep infusion of precious oils, offers normal hair an outstanding nourishing treatment. Its creamy texture and sensual fragrance leave the hair soft and subtly perfumed. Fully replenished, the hair is left deeply nourished.

When oil becomes gold

     As with 24 carat gold, the ingredients in Elixir Ultime are of the utmost purity. Inspired by the principles that define the precious nature of gold, Kérastase turns hair into a unique and delicate material. An exclusive core formula of four highly concentrated precious oils: 

• Pracaxi oil: originating from Amazonian regions, it is known for its anti-oxidant benefits. It enhances hair shine and nourishment. 
• Argan oil: one of the rarest oils in the world, it is prized for its reparative and regenerative properties. It helps to keep the hair light and supple. 
• Maize oil: rich in vitamins A, E and Omega 6, it is extracted from Central American maize-germ. It nourishes the hair, offering shine, softness and protection. 
• Camellia oil: Native to Central and Eastern Asia, it is the most fragrant and luxurious of the oils. It gives magnificent shine and suppleness to the hair and helps to smooth the hair fibre. 

New 24 CARATS In-Salon Ritual 

     Drawing on the principles that define the precious nature of gold, Kérastase turns hair care into 24-carat alloys thanks to this 20-minutes ritual. A blend of three Elixir Ultime hair care products to nourish the hair and beautify the fibre. 

     24 Carats Ritual offers the optimal equilibrium between rich care and free-flowing lightness. This ultimate haircare experience adds softness to the hair and supports the hair fibre’s radiance and shine. 

     The 24-Carat Ritual starts with a double application of Elixir Ultime SHAMPOO. Next, a dose of Elixir Ultime original oil is then blended with the MASQUE in a bowl. The Kérastase hairdresser applies this treatment lock by lock with a spatula, delicately massages the hair, and then rinses thoroughly. The ritual ends with the application of the Elixir Ultime oil that best suits the individual needs of the hair (ELIXIR ULTIME or one of the three ELIXIR ULTIME GRANDS CRUS: for colour-treated hair, for damaged hair or for fine, sensitised hair)

     New Elixir Ultime SHAMPOO & MASQUE is now available, so hurry get the first dose of your hair indulgence! For more information, visit the official Kérastase Paris website at www.societedekerastase.com or call the Kérastase Paris hotline at (02) 672-7200. 

Like on FACEBOOK: www.facebook.com/KerastasePH Follow on TWITTER: @kerastaseph  Follow on INSTAGRAM @kerastaseph 

L'Oreal Professionnel STEAMPOD: The World's 1st Steam Smoothing Service

     Are you ready for smoother and shinier hair? We can now achieve that sleek straight and sexy soft curls with this revolutionary tool from one of the world's leader in professional salon industry. 

A REVOLUTION IN HAIR SMOOTHING HAS ARRIVED 

     For the first time, two world class brands combine their expertise to create a revolutionary tool: Steampod. Result of a collaborative partnership between L’Oréal Professionnel and Rowenta, Steampod is the first ever hair smoothing iron that delivers a continuous stream of high-pressure steam. Steampod’s flawless technology and associated care products guarantee never-before-seen results that could spark a new hair revolution. 

     After five years of research and development and eight patents, developed by hairdressers for hairdressers, Steampod has become a professional in-salon straightening and smoothing tool, which can also be used to add texture and movement to the hair. The results:

· Repaired, nourished hair
· Smoothed, sealed ends
· Brilliant shine
· Long-lasting results
· Ultimate Care from Pro-Keratin and steam 

     L’Oréal demonstrated to show the “thermal shock effect” of normal iron versus Steampod by pressing iron onto cloth for 3 minutes. The result? It showed that iron produces a “burnt” effect while Steampod doesn’t which then prevents hair cuticle damage. 

Hair Revolution Reinforced by Innovation: Steampod with Rowenta 

     Steampod is the world’s first hair smoothing iron that delivers a continuous stream of pressurized steam from an in-built steam generator. This is in partnership with Rowenta, the world leader in household appliances and inventor of steam iron. 

As the name suggests, the key element is steam. Steam: 

· Gently opens up the cuticle delivering the treatment into the core 
· Gradually heats the hair preventing heat shock to prevent cuticle damage 
· Smooths down the cuticle sealing the ends for a flawless finish 

     Steampod offers distinct performance advantages, thanks to four technical innovations:

· A water demineralization system for steam of unrivalled purity*
· Five temperature settings (from 170 to 210 °C) depending on the desired style and the sensitivity of the hair
· An ultra-thin detachable comb to untangle hair before application
· High-tech, anodized ceramic, adjustable plates for uniform pressure and perfect smoothing from the roots to the ends. 

     Steam is also central to Steampod hair care products. Used with the tool, the formula are steam activated: the steam, acting like a vehicle, carries along the active ingredients and makes them penetrate into hair fibers.

Pro-Keratin Technology: The Best of L’Oréal Professionnel Hair Care 

     We introduce the Steampod hair care products, our very first Pro-Keratin steam-activated product range. Its steam-activated smoothing and repairing creams contain Pro-Keratin that:

· Contains incell that strengthens fibre
· Pro-Keratin reconstructs hair
· Nutri cationic agents gives ultimate nutrition
· FORMALDEHYDE-FREE – no carcinogen gas that could be formed from ingredients activated through heat

     Results include long lasting straight, strengthened hair with mirror shine! These products can be used at home to sustain hair that looks shiny, nourished and protected after straightening.

     Mythic Oil is also to be used for finishing touches during blow-dry, after any of the Steampod services. This can also be used at home to maintain smoothness, shine and suppleness. 

Xtenso Care Shampoo (230ml): PHP 400
Masque (500ml): PHP 1350

Hair Revolution Supported By The Right Partner: Bench Fix Salon 

     The power of this technology is in the X-tenso Care products used for Keratin Steam Bond and Keratin Steam Care services which are available first at Bench Fix Salons, one of the fastest growing salons in the country with innovative and highly creative team of hair artists. 

     Keratin Steam Care Service gives an anti-frizz smoothing effect that can last up to 3 days, if used for normal to slightly sensitive hair. But with continuous use with X-tenso Care, hair fibre is reconstructed from the inside out, preventing it from breakage and dryness.

Keratin Steam Care (Long): PHP 2500 | (Short): PHP 1500 

     Keratin Steam Bond Service – the first steam smoothing service with the ultimate repair of Pro-Keratin found in X-TENSO CARE. You have two choices depending on the permanent look you want to achieve:

• Ultimate Straight Smoothing – straight and silky look until the ends of the hair
• Natural Straight Smoothing – straight and shiny with more natural movement

Keratin Steam Bond (Long): PHP 7500 | (Short): PHP 6000

To know more about L’Oreal Professionnel Steampod and its #hairrevolution campaign, visit: 

Website

http://www.lorealprofessionnel.com 

Facebook 

http://www.facebook.com/LOrealProPH 

Instagram 

http://www.instagram.com/LOrealProPH

Twitter 

http://www.twitter.com/LOrealProPH 

Youtube 

http://www.youtube.com/LOrealProPH