For 50 years, women and hairdressers from around the world have loved Kérastase. The brand’s ever-innovative creations offer ideal solutions for every need and every moment.
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| Kerastase Initialiste |
In the effervescence of the 60s: A new field is born, the science of hair care
The winds of freedom are blowing through styles and hairstyles. A new era has arrived, the age of rock music, mini-skirts, liberation, a need for creativity, a desire for progress and lightness—women are becoming stronger and letting down their hair.
François Dalle, CEO of the L’Oréal Group, realises that a new market with enormous potential is opening up. This visionary man invented a new field and created professional hair care with the 1964 launch of Kérastase.
A large-scale program that sweeps away the simple, basic products of the past. Sophistication and customisation are now the order of the day, with salons featuring high-performance hair care and customised technical expertise.
On the leading edge of the avant-garde, Kérastase innovates with customised protocols and targeted product ranges designed to give women beautiful hair.
