Gawad Madiskarte Celebrates Five Years of Heart, Hustle, and Community

     PLDT Home and Madiskarte Moms PH (MMPH) mark a milestone this year as they celebrate five years of empowering Filipina mompreneurs – women who lead with heart, hustle, and ingenuity. From humble beginnings during the pandemic, the movement has grown into a thriving community of over 215,000 members, with more than 25,000 mompreneurs trained, equipped, and inspired to build businesses that uplift families and transform communities. 

     This year, MMPH brings back Gawad Madiskarte, the annual awards ceremony that honors exceptional Filipina mompreneurs who embody leadership, compassion, and innovation. More than just awards, Gawad Madiskarte has become a powerful platform for uplifting women whose creativity and determination transform not only their families, but also their communities—and the nation.

Gawad Madiskarte Celebrates Five Years of Heart, Hustle, and Community

Turning Dreams Into Reality: My Personal Sakses Story with PLDT Home Fiber Prepaid

     Home is where hustle meets heart, and where true success begins. That’s why, when I was given the opportunity to become a stay-at-home mom, I embraced it wholeheartedly. It wasn’t an easy decision as some of my personal plans and dreams had to be set aside, but the joy of witnessing my son blossom each day was simply irreplaceable. Years later, another door opened, and I proudly stepped into the role of a work-at-home mom. My first side hustle was digital content creation, and today, fueled by passion and the desire to build something tangible, I took a leap of faith and opened my very own waffle and brew corner.

     Balancing family, finances, and my hustle has never been easy. There were moments when bills piled up, responsibilities at home became overwhelming, and I still had to find the energy to push through with my dreams. Running a food business added another layer of challenge. Early mornings to prepare ingredients, late nights counting sales, and days when foot traffic was slow, and I questioned if I had made the right choice. There were times when I worried about food spoilage, rising supply costs, and whether I could keep up with the demands of both my family and my business. But in between the struggles came small yet meaningful wins: seeing a customer return for their favorite drink, hearing compliments about the cozy space I built from scratch, and watching sales slowly but surely grow. Those moments reminded me that every ounce of effort was worth it. Instead of giving up, I chose to take things one step at a time and find my own diskarte by balancing the sacrifices with the joy of creating something that not only supports my family but also brings happiness to others.

 Turning Dreams Into Reality: My Personal Sakses Story with PLDT Home Fiber Prepaid

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!

     You’ve gone from sketching out your business plan, to launching your dream, to scoring your first sales—congratulations, Mommy! You’ve done it. Your hard work and sleepless nights have finally paid off. You bravely set your fears and doubts aside, and leaned heavily on prayer and here you are. 

     Launching your own business is far from easy. It demands thoughtful planning, unwavering faith, and real investment.Think of it as your learning curve full of wobbling attempts, unexpected bumps, and valuable lessons. There will be moments filled with doubt and the urge to quit but your passion and resilience will keep you going.

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!

     Once business operations are firmly established, entering reputable business awards becomes a strategic necessity—serving as third-party validation, boosting credibility, visibility, and trust among customers, partners, and investors; research shows that 75% of consumers prefer award-winning businesses, 70% of businesses report increased publicity, 41% experience immediate revenue growth after winning, and 80% of employees feel more motivated when their company is recognized (Montgomery County Chamber of Commerce). Add to that heightened media and PR opportunities that extend beyond the award night, delivering long-lasting brand exposure and competitive differentiation.

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!
Winners of Gawad Madiskarte 2024

     Awards aren’t just about the cash prize, they are catalysts for connection, recognition, and growth, especially once a business is firmly established. Earning a nomination alone can open doors by spotlighting a brand’s story and earning the trust of one’s community. It’s also a powerful morale booster, an affirmation that the late nights, bold ideas, and relentless effort truly pay off and best of all, recognition endures.

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!
Gawad Madiskarte 2024 Trophy by Ram Mallari

      It becomes part of the brand’s narrative, a permanent milestone reminding entrepreneurs of how far they’ve come and inspiring them toward greater heights. Now in its third year, Gawad Madiskarte 2025, organized by PLDT Home and Madiskarte Moms PH, celebrates the achievements of Filipina mompreneurs who innovate, inspire, and excel in their home-based and online ventures especially those advancing sustainability and social impact.

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!
Gawad Madiskarte 2024 Winners with their trophies and prize from Tough Mama

     I'm always teary-eyed re-watching the awarding ceremony because of the inspiring stories of the finalists and the winners. They always leave words and quotes to ponder and live by especially to aspiring mompreneurs who are always giving their best since day 1. 

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!

    Past recipients, like Melissa Moscoso of Xavier & Xandrie—startup founder and eco-friendly brand owner of durable katsa fabric tote bags have grown from humble beginnings to serving customers in more than 14 countries, powered by their madiskarte mindset. Her words during the 2025 awards still resonate deeply: “We have our own timeline and slow progress is still progress.”

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!

Gawad Madiskarte 2024 Start-Up Division Diskarteng Eco-Friendly Winner

From Dream to Triumph: Celebrating the Journey of a Madiskarte Mom!

Awarding of Gawad Madiskarte 2024 Start-Up Division Diskarteng Eco-Friendly Winner Melissa Moscoso of Xavier & Xandrei

     This kind of heartfelt insight inspires not only the winners, but the entire community. Be part of this movement—your story matters, and the best is yet to come. Join the Madiskarte Moms PH Community and apply for Gawad Madiskarte 2025 now!

Good Times!~

Connected Moms Lead: Building a Stronger Community for Filipino Moms, This Women’s Month

     The relentless demands of modern motherhood, amplified by digital expectations, leave 66% of Filipino moms struggling to balance work and family. This year’s Women’s Month celebration spotlights the efforts of hardworking women, including moms wearing many hats. Following the National Women’s Month theme of “Babae sa Lahat ng Sektor, Aangat ang Bukas,” Madiskarte Moms PH’s Connected Moms Lead campaign speaks to the importance of equipping moms with the right tools, skills, and digital connectivity to navigate modern life. It emphasizes that being connected isn't just about building a social media presence but also having the access to resources and opportunities that meet the demands in every aspect of their lives.

     MMPH is empowering moms not just to balance their lives, but also to lead with purpose. At the heart of this, PLDT Home continuously enables moms to connect, thrive, and lead. With its most reliable connectivity, moms are empowered to balance their lives, pursue their own passions, and ultimately, achieve their dreams, making it possible for moms to build their own success stories.

Connected Moms Lead: Building a Stronger Community for Filipino Moms, This Women’s Month

Mompreneurs, Women in Business Take Center Stage at UN Women WEPs Awards Forum

     Madiskarte Moms PH, the online community of women and mompreneurs in the Philippines, took centerstage at the first-ever Asia-Pacific UN Women's Empowerment Principles (WEPs) Awards. The forum and awards ceremony celebrated companies championing gender equality in the region, and highlighted critical topics such as women entrepreneurship and digital inclusivity.

      Athena Denise Galao, Country Program Coordinator of UN Women Philippines, led the discussion with the panel composed of women leaders Melissa Vergel de Dios, PLDT Chief Sustainability Officer and advocate for Madiskarte Moms PH (MMPH); Ahyee Campos of GoDigital Pilipinas and Country Head of Infosys BPM Philippines; NEDA Undersecretary Atty. Krystal Lyn Uy; and Connected Women CEO Agnes Gervacio.

Mompreneurs, Women in Business Take Center Stage at UN Women WEPs Awards Forum

Madiskarte Moms learn best practices from founders of Potato Corner, Carmen’s Best and more in PLDT Home Biz Masterclass

     Passion, innovation, and tech know-how. These were just some of the things that Madiskarte Moms PH (MMPH) members learned from successful Filipino entrepreneurs in the masterclass powered by PLDT Home Biz.

     With the goal of empowering mompreneurs and equipping them with a winning mindset to succeed in business, this one-day intensive masterclass program was divided into three sessions with topics ranging from Creating an Entrepreneurial Mindset to Product Innovation and Using AI and Social Media to promote their businesses.

Madiskarte Moms learn best practices from founders of Potato Corner, Carmen’s Best and more in PLDT Home Biz masterclass

Gawad Madiskarte 2024 Winners by Madiskarte Moms PH

     Women, especially mothers, who are entrepreneurs have proven time and again that they have the passion and grit to make a difference in their families’ lives. “You work wonders in three different worlds: the world of home, your own personal growth, and the world of business. You're actually doing three times the work that men are doing,” said PLDT Chief Operating Officer Menardo “Butch” Jimenez, addressing the mompreneurs in the room during Gawad Madiskarte 2024 at Seda Hotel in BGC last October 19.

     This is the third awards ceremony that Madiskarte Moms PH (MMPH) and PLDT Home have staged since the founding of the group in 2020. Jimenez added that the true winners are the moms, and that this year’s awardees have inspired many moms to become entrepreneurs “and eventually our whole country will benefit from what the Madiskarte Moms are doing.”

Gawad Madiskarte 2024 Winners by Madiskarte Moms PH

(L-R): - Melissa Vergel de Dios, Chief Sustainability Officer, PLDT, Inc., Butch Jimenez, Chief Operating Officer, PLDT Inc., Stephanie Lee Morales, Diskarteng Angat (Start-up), Bianca Mateum, Diskarteng Eco-friendly (Scale-up), Ricca Cruz Del Rosario, Diskarteng Angat (Scale-up), Avon Tuazon Obedoza, Diskarteng May Puso (Start-up), MK Bertulfo, Diskarteng Digital and Diskarteng Homebiz, Alona Bazar Laylo, Diskarteng May Puso (Scale-up), Jenielyn P. Sicabalo, Entrepreneurial Spirit Award (Special Citation), Melissa Blanca Moscoso, Diskarteng Eco-friendly (Start-up) winners and Ms. Ermelita Valdeavilla, Chairperson of Philippine Commission on Women

     Now with 191,000 members in the community, MMPH has indeed come a long way from its founding during the pandemic. This year’s awards are focused on sustainable practices, a commitment PLDT shares.

“For us at PLDT, sustainability is not only caring for the environment, but it's also about gender empowerment. This is the embodiment of gender empowerment because it allows women not only to dream, but to take action and to make a difference in society,” said PLDT Chief Sustainability Officer Melissa Vergel De Dios.

     One of the most admired women at last Saturday’s event was Philippine Commission on Women (PCW) Chairwoman Ermelita V. Valdeavilla. She highlighted that authentic women empowerment is about uplifting other women, and that being “madiskarte” holds so much power.

“Madiskarte is a powerful word,” Valdeavilla said, and wondered out loud why there is not a single word in the English language that could approximate its meaning. “In English, it is translated as strategic, wise, smart, inventive, ingenious, resourceful, clever, witty, innovative, and proactive. Yes, it takes 10 English words to describe madiskarte.” At last Saturday’s awards, eight women were highlighted as the embodiment of the word “madiskarte.”

Diverse Businesses

     Gawad Madiskarte 2024 received more than 100 applications, shortlisted 17 mompreneurs and their businesses, and awarded 8 mompreneurs in two main categories (Start-up and Scale-up) and three special awards.

     This year’s panel of judges was composed of Butch Jimenez; Jonjon San Agustin, Executive Vice President for Marketing, SM Supermalls; Tweetie de Leon, mompreneur, owner of TdLG Designs; Angelica Chongco, owner of Mayumi Organics; Pia Hontiveros, broadcast journalist; and Annette Gozon-Valdes, President, GMA Films.

     For this year’s Diskarteng Angat category, the winners are Stephanie Morales, who put up a self-portrait studio called Pixellab (Start-up); and Ricca Cruz del Rosario, who started HTP Clothing (Scale-up) simply from the desire to sell her own clothes, and now sells about 30,000 pieces of clothing a month.

     For Diskarteng Eco-Friendly, the winners are Melissa Blanca Moscoso for Xavier & Xandrie Start-up, which uses discarded katsa or discarded flour sacks and turns them into bags; and Bianca Mateum of Isay Bags (Scale-up), which upcycles waste into bags and storage items.

     For Diskarteng May-Puso, Avon Tuazon Obedoza opened Bahay Ugnayan Educational Services (Start-up), an after-school tutoring service that frees up moms’ time after work for more personal time with their families; and Alona Bazar Laylo, who put up Jobiba Baby Diapers and Wipes (Scale-up), a low-cost, high-quality brand of diapers.

     All six women each received P100,000 in cash, Lalamove vouchers worth P10,000, and kitchen appliances from Tough Mama.

     In the special awards category, Jenilyn P. Sicabalo won the Entrepreneurial Spirit Award for her business MP Nieva Flower Shop, which grows the abaca used for bouquet wraps. She won P50,000, Lalamove vouchers and Tough Mama products.

     Meanwhile, MK Bertulfo, founder of FH Moms, won both the Diskarteng Digital and Diskarteng Homebiz awards. Her business helps women in MSMEs participate in the digital economy, providing training and education in conducting business online, setting up e-commerce platforms, and other digital strategies. She won a total of P100,000 for both awards, along with Lalamove vouchers and Tough Mama products.

     Every mompreneur at Gawad Madiskarte, and those who are part of Madiskarte Moms' growing community, have shown bravery and perseverance in running their home businesses. Time and again, they've supported each other in the journey to growth and success. Join the community on Facebook and visit madiskartemoms.ph

Building Empires from Home: Celebrating Sustainable Businesses by Mompreneurs

     Filipino mothers are the role models the world needs. Not only are they caring, nurturing and resilient, they also bring communities together and embody the country’s spirit of innovation. When something is lacking, they find ways to make it whole; when they are constrained by their financial situation, they dig deep into their experiences to find solutions.

     They do all this with a smile as they share advice and encourage each other. These are the moms of Madiskarte Moms PH (MMPH), an online community of mom entrepreneurs helping women start their path to financial freedom. Founded during the pandemic when thousands of women lost their jobs, moms added another role to their name: mompreneur.

Building Empires from Home: Celebrating Sustainable Businesses by Mompreneurs

For these Mompreneurs, Independence Day takes on Several Meanings

     As we commemorate the country’s 126th Independence Day, we also reflect on its meaning and relevance in today's world. Just as we had inspiring heroes fighting for the Philippines’ right to self-government and freedom from colonial rule in 1898, we have modern-day heroes that continue to contribute to the nation’s growth and to individual self-sufficiency today. These are Filipinos who overcome hardships to achieve personal and financial empowerment through entrepreneurship. According to the Philippine Institute for Development Studies, MSMEs “generate 62.4 percent of the country's total employment, contribute 36 percent of gross value added, and account for 25 percent of total exports.”

     Madiskarte Moms PH, an online community that supports starting and established mompreneurs, exemplifies the enduring spirit of Filipinos whose businesses create opportunities for our people. By creating products using materials and designs that are Filipino-centric impacts everyone in the entrepreneurial ecosystem. It creates direct and indirect employment for suppliers and communities. If there is any modern-day example of heroes, it is Filipino mothers who are smart to realize that it doesn’t takes a huge capital to start a business. When they changed their mindset that it could be done, they did it. After all, when you’re fighting for your family’s future, you become brave like the hero you can be.

For these Mompreneurs, Independence Day takes on Several Meanings

Gawad Madiskarte Returns with Stronger Focus on Sustainability for 2024 Awards

     Madiskarte Moms PH (MMPH)’s Gawad Madiskarte powered by PLDT Home, the awards that pay tribute to mompreneurs, is back! This year, MMPH is putting the spotlight not only on hardworking and successful moms, but also on businesses that champion sustainability.

     In a time when the Philippines is facing environmental and economic challenges, Gawad Madiskarte is looking for mompreneurs that are leading by example, demonstrating that sustainable business practices are not only possible but also profitable. By supporting and celebrating these visionary women, Gawad Madiskarte hopes to inspire other entrepreneurs and businesses to create a brighter, more sustainable future for all.

Gawad Madiskarte Returns with Stronger Focus on Sustainability for 2024 Awards

PLDT’s MMPH Shines at the 3rd UN Global Compact Network Philippines’ SDG Awards

     The Philippines’ largest integrated telecommunications network PLDT Inc. (PLDT) has been recognized at the 3rd United Nations Global Compact Network Philippines’ Sustainable Development Goals (SDG) Awards for its Madiskarte Moms PH (MMPH) program.

     Recognizing companies and programs with outstanding contributions towards sustainable development, particularly on areas of the Planet, Prosperity, and People, the SDG Awards cited MMPH for enabling digital inclusion among women, promoting decent work and economic growth, and supporting the recovery and resilience of micro, small, and medium-sized enterprises (MSMEs).

PLDT’s MMPH Shines at the 3rd UN Global Compact Network Philippines’ SDG Awards

Representatives from PLDT’s Sustainability Office and PLDT Home receive the award recognizing Madiskarte Moms PH at the 3rd United Nations Global Compact Network Philippines’ Sustainable Development Goals Awards

Gawad Madiskarte 2023 Awards Winners

     Women entrepreneurs helping each other is a beautiful thing to witness. By fostering a supportive ecosystem and prioritizing social impact, they are driving positive change on multiple fronts. These women are the inspiring mompreneurs of Madiskarte Moms (MMPH), an online community of Filipino mothers who want to learn, start, and grow their online home businesses while enjoying their home life.

      At the second annual Gawad Madiskarte, which recognizes mompreneurs with creative and innovative businesses, eight women stood out for creating successful businesses that made a transformative impact not only in their own lives, but also in the communities around them.

Gawad Madiskarte 2023 Awards

Gawad Madiskarte 2023 Winners (From L-R) Joelle Dianne F. Venegas of Golden Pots Agriculture, Jazel T. Gallaza of Kapekoh, Irene D. Herrero of Jacob's Gourmet Food, Eraiza Camille A. Ramos of Eleira’s Crochet, Catherine K. Fabello of Cami Candles, Erica Joana Angela Redrico of Produkto PH, Rojerette May Martin-Pimentel of Moms@Work Management Consultancy Firm and DigiTalent, and Ayn Stephanie Buyco Angeles of HERS by Godfather

Madiskarte Moms PH Community Celebrates Gawad Madiskarte 2023 Year 3

     The community of women entrepreneurs, Madiskarte Moms PH (MMPH) is bringing back Gawad Madiskarte to honor outstanding mompreneurs with over P1 million worth of prizes including ASUS laptops, PLDT Home broadband connection, one-year Canva Pro subscriptions, cash, and mentorship.

     The awards showcase the success stories of mompreneurs who have subverted conventional expectations to embrace their entrepreneurial spirit. Their businesses are innovative, creative, and run by very hardworking women who do double duty as the glue that holds the family together, run their household and their business.

Madiskarte Moms PH Community Celebrates Gawad Madiskarte 2023 Year 3

Check Out these Four Interesting Handmade Products by Madiskarte Moms

     Small business owners, especially women entrepreneurs, are important to both their immediate communities and the local economy. Research shows that there are around 28,000 Women’s SMEs (WSMEs) in the country or around one in four of all SMEs in the Philippines.

     Entrepreneurs who are also mothers at home—the so-called mompreneurs—founded their businesses with the goal of improving their family’s lives. These businesses encourage creativity and empower women to be financially independent.

Check Out these Four Interesting Handmade Products by Madiskarte Moms

Gawad Madiskarte Returns, Over P1 Million Worth of Prizes at Stake!

     Madiskarte Moms PH (MMPH) brings back Gawad Madiskarte, a tribute to outstanding women entrepreneurs, with over P1 million worth of prizes. Nine moms from all over the Philippines have the chance to win cash prizes, gadgets, PLDT Home Fiber line for 12 months, mentorship program, and more! A Facebook community launched in the thick of the pandemic, Madiskarte Moms PH encourages entrepreneurship among moms wanting to earn from home through online businesses while still enjoying quality time with their families. The community has more than 154,000 members who regularly share ideas, and offer each other advice, encouragement, and inspiration.

     The mompreneur group also empowers their fellow women and the people around them. They have the ability to draw strength from their life experiences, challenges, and hardships. And most especially, this community helps women turn their startups into scalable businesses that can financially support their families and fuel their dreams.

Gawad Madiskarte Returns, Over P1 Million Worth of Prizes at Stake!

These Successful Mompreneurs Share the Most Important Lessons they’ve Learned

     The future of Philippine entrepreneurship is female and digital. PLDT Home harnesses the power of the country’s fastest broadband internet provider by supporting Madiskarte Moms PH (MMPH), an online community of mompreneurs who want to build and grow their own online business while taking care of their family’s needs at home.

     At present, there are 153,000 community members who regularly share ideas and knowledge, and offer each other advice, encouragement, and inspiration. The group has helped many of its members grow their side hustles into booming online home businesses that have allowed them to support and build dreams for their families.

These Successful Mompreneurs Share the Most Important Lessons they’ve Learned

PLDT Home’s Madiskarte Moms PH Wins Grand Anvil at the 58th Anvil Awards

     PLDT Home’s Madiskarte Moms PH (MMPH) online community won the prestigious Grand Anvil Award, the highest honors at the 58th Anvil Awards this year. The community’s first ever annual awards that celebrates exceptional mompreneurs, Gawad Madiskarte 2022, was also a recipient of a Gold Anvil Award under the PR tools category.

     “We are humbled to have won the prestigious Grand Anvil Award for an advocacy that our brand truly believes in, and it’s made even more meaningful to have received the recognition on International Women’s Day,” said Cheryl P. Loyola, Assistant Vice President and Head of Public Relations and Influencer Management at PLDT Home. “It is our privilege and honor to empower and support our hardworking, dedicated, and passionate mompreneurs. We are always committed to help them be financially independent and succeed in life by providing the fastest and most reliable PLDT Home broadband to power their online businesses,” she added.

PLDT Home’s Madiskarte Moms PH Grand Anvil at the 58th Anvil Awards

PLDT Home’s Madiskarte Moms PH community won the Grand Anvil Award. In this photo (L-R): PRSP President Harold Geronimo, Stratworks Managing Director Mark Christian Parlade, PLDT Home’s Head of Digital Content Marketing Mabie Encarnacion, PLDT Home’s Manager for Fixed Wireless Postpaid Kat Yulo, PLDT Home’s AVP for Product Marketing (Digital Services) Janice Lagaso, PLDT Home’s Senior Manager for Marketing Communications Linette Garcia-Perez, PLDT Home’s Product Manager for Entertainment Tin Rementilla, PLDT Home’s PR Manager and Community Lead for MMPH Daphne Gripal, PLDT Home’s Digital Content Specialist Elaine Lara, Former DTI and DepEd Secretary and Alliance Global Group Independent Director Jesli A. Lapus, AVP and Head of PLDT Home Public Relations and Influencer Management Cheryl Maxine Loyola, PRSP Trustee and 58th Anvil Awards Chairperson Georgina “Joji” Banzon, and Global Alliance for Public Relations and Communication Management President and CEO Justin Green

Madiskarte Moms PH Bags Silver at the 2022 Asia-Pacific Stevie Awards

     Madiskarte Moms PH (MMPH), an online community for aspiring and experienced mother entrepreneurs or mompreneurs, won a Silver Stevie Award for Innovation in Community Relations or Public Service Relations at the 2022 Asia-Pacific Stevie Awards.

     The awarding body recognized MMPH’s role as a safe space and go-to resource for moms who want to start or grow their own online home businesses. Started in the thick of the pandemic lockdowns, Madiskarte Moms PH was created by PLDT Home and a group of mompreneurs. Madiskarte is a beautiful Filipino term used to describe someone who is both creative and resourceful.

Madiskarte Moms PH Bags Silver at the 2022 Asia-Pacific Stevie Awards

PLDT Home Biz Awards Gawad Madiskarte 2022 Mompreneurs

      No word better can describe moms pouring out their resourcefulness, creativity, and heart to provide their families the best life possible than madiskarte. The pandemic only saw more of our madiskarte moms, many of whom have ventured into online businesses to augment their household income.

     Recognizing these moms and their invaluable entrepreneurial spirit, PLDT Home Biz held the inaugural Gawad Madiskarte online on March 8, 2022 — just in time for International Women’s Day. Hosted by PLDT Home Biz ambassadors Dominic Roque and Roxanne Montealegre, with performances from Jed Madela, Fana, and Gigi de Lana and the Gigi Vibes band, the event awarded six mompreneurs whose stories of hard work, tenacity, and success stood out among 327 entries from all over the Philippines.

PLDT Home Biz Awards Gawad Madiskarte 2022 Mompreneurs 

Madiskarte Moms PH First-Ever Gawad Madiskarte

     Unsung heroes. In the past two years of the pandemic, that’s what our moms have proven to be. Despite bearing the brunt of COVID-19’s impact in the labor sector (many of whom lost their jobs or suffered pay cuts), these women made sure their family needs are taken care of by finding alternative ways of providing for their households.

     For many, this meant going out of their comfort zones and starting their own online businesses. Based on data from Investing in Women, one in four micro, small, and medium enterprises (MSMEs) in the Philippines is owned by a woman. And this number has only risen during the pandemic with more than 88,000 new e-commerce businesses registered just in 2020.

Madiskarte Moms PH First-Ever Gawad Madiskarte