Mompreneurs, Women in Business Take Center Stage at UN Women WEPs Awards Forum

     Madiskarte Moms PH, the online community of women and mompreneurs in the Philippines, took centerstage at the first-ever Asia-Pacific UN Women's Empowerment Principles (WEPs) Awards. The forum and awards ceremony celebrated companies championing gender equality in the region, and highlighted critical topics such as women entrepreneurship and digital inclusivity.

      Athena Denise Galao, Country Program Coordinator of UN Women Philippines, led the discussion with the panel composed of women leaders Melissa Vergel de Dios, PLDT Chief Sustainability Officer and advocate for Madiskarte Moms PH (MMPH); Ahyee Campos of GoDigital Pilipinas and Country Head of Infosys BPM Philippines; NEDA Undersecretary Atty. Krystal Lyn Uy; and Connected Women CEO Agnes Gervacio.

Mompreneurs, Women in Business Take Center Stage at UN Women WEPs Awards Forum

Madiskarte Moms learn best practices from founders of Potato Corner, Carmen’s Best and more in PLDT Home Biz Masterclass

     Passion, innovation, and tech know-how. These were just some of the things that Madiskarte Moms PH (MMPH) members learned from successful Filipino entrepreneurs in the masterclass powered by PLDT Home Biz.

     With the goal of empowering mompreneurs and equipping them with a winning mindset to succeed in business, this one-day intensive masterclass program was divided into three sessions with topics ranging from Creating an Entrepreneurial Mindset to Product Innovation and Using AI and Social Media to promote their businesses.

Madiskarte Moms learn best practices from founders of Potato Corner, Carmen’s Best and more in PLDT Home Biz masterclass

AasensoAko! PLDT Home Biz Masterclass Series

     Hundreds of entrepreneurs, particularly those who own and manage micro, small, and medium-sized enterprises (MSMEs) benefitted from a series of masterclasses organized by PLDT Home Biz. Dubbed Aasenso Ako! Master Series, PLDT Home Biz conducted workshops and forums led by successful Filipino entrepreneurs including the founder of Potato Corner and Tokyo Tempura, Jorge Wieneke, advertising veteran and GoNegosyo mentor Jenny Wieneke, and PLDT Home Biz ambassadors Roxanne Montealegre, Dianne Medina, and Nadia Montenegro. In partnership with the Department of Trade and Industry (DTI), they taught aspiring and budding entrepreneurs from Pangasinan, Cavite, Boracay, Laguna, and Bulacan how to start and grow their businesses, plan for business continuity, and resilience.

     “As a brand that champions digital inclusivity among Filipinos, we also recognize our role in enabling MSMEs’ growth and recovery by ensuring that our services power them to success,” said Patrick Tang, First Vice President and Head of PLDT Home Customer Management. “This year, we celebrate every MSME as we advance our support for their growth and success towards nation-building.”

AasensoAko! PLDT Home Biz Masterclass Series

Madiskarte Moms PH First-Ever Gawad Madiskarte

     Unsung heroes. In the past two years of the pandemic, that’s what our moms have proven to be. Despite bearing the brunt of COVID-19’s impact in the labor sector (many of whom lost their jobs or suffered pay cuts), these women made sure their family needs are taken care of by finding alternative ways of providing for their households.

     For many, this meant going out of their comfort zones and starting their own online businesses. Based on data from Investing in Women, one in four micro, small, and medium enterprises (MSMEs) in the Philippines is owned by a woman. And this number has only risen during the pandemic with more than 88,000 new e-commerce businesses registered just in 2020.

Madiskarte Moms PH First-Ever Gawad Madiskarte

Meet Madiskarte Moms PH

     The current economic condition has undoubtedly given rise to more home-based “mompreneurs,” or full-time moms wanting to start or grow an online business to earn additional income for their families. But as every entrepreneur knows, starting a business is not always easy, and it helps to have a community of fellow business-minded mommies for much-needed support and encouragement.

     This is where Madiskarte Moms PH finds its purpose. A Facebook community launched in the thick of the pandemic, Madiskarte Moms PH encourages entrepreneurship among mommies wanting to earn from home through side hustles while still enjoying quality time with their families. Together with its highly engaging YouTube channel, Madiskarte Moms PH is a safe, friendly space where beginners can interact with more seasoned sellers for tried and tested tips on growing a business while attending to their duties at home.

Meet Madiskarte Moms PH