Beko, Europe’s No. 1 appliance brand, has launched seven new sustainable products as it presented the results of a sustainability survey that was carried out among European consumers. As a global company, Beko is aware of its responsibility in terms of environmental protection and sustainability.
Our sustainability goals and our leading efforts in sustainable innovation are two parts of the same, closely related whole. It is up to us to find better, greener ways to lead our lives. With a range of environmentally friendly Beko appliances that we are introducing today, our customers can now make their homes more sustainable, said Hakan Bulgurlu, CEO of Arçelik, Beko’s parent company.
Beko held a virtual showcase of its eco-friendly appliances with Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun and CCO Ragıp Balcıoğlu, and with a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director. More information about the launch and the products below.
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Beko's Eco-Friendly Appliances for a Healthy Planet |