Some things just become part of our everyday life. They are the snacks we grew up with, the chocolate we reach for when we want a little treat, the coffee that starts our morning, or the drink we grab when we need something refreshing. For many Filipino families, these familiar favorites have been part of countless everyday momentswhether it’s merienda with the kids, a quick snack during a busy workday, or a simple coffee break at home. And when we think of the brands that have been part of these little moments, Universal Robina Corporation (URC) is one name that naturally comes to mind. For 70 years, URC has been bringing food and beverage choices to Filipino homes, growing alongside generations of consumers.
From Jack ‘n Jill Piattos, Cream-O, Cloud 9, Maxx, C2 Cool and Clean, and Great Taste to Payless and TopBreed, URC has built a portfolio of brands that many of us already know and love. What makes its 70-year journey interesting is how these familiar favorites continue to evolve with us. New flavors, new textures, and new formats give us something different to discover while keeping the familiar taste and experience we already enjoy. It’s a reminder that staying familiar doesn’t mean staying the same.
 |
| Familiar and Fresh: How URC Continues to Surprise Filipinos After 70 Years |
