Wacoal Believes That Beauty Starts From Within

     It has been three years since I visited the Wacoal headquarters in Kyoto, Japan but everything I witnessed there feels like just yesterday. I learned so much from the tour and it was instilled in my mind that when you say Wacoal-the mission is always making every BODY beautiful. I’ve learned to appreciate my Wacoal undergarments, even more, when I saw the passion and dedication that they put in everything they make. How their years of experience has helped them understand women’s body from the time she started to bloom until her maturity. For Wacoal, Beauty Starts From Within and believes that ageing is a beautiful thing.

     Wacoal is not just an ordinary brand because there’s science, art, and passion in every underwear that you see all over the world. Wacoal, a leader in women's underwear, has taken the time and invested the resources to monitor the changes that happen in a woman's body from their late teens to their 60's, covering more than 40,000 women in studies. The result is a principle Spiral Ageing. To know more about this and the highlights of my visit at their 9th stand-alone boutique in Eastwood Mall after the jump.

Wacoal Believes That Beauty Starts From Within
Wacoal's 9th stand-alone boutique is now open at 2nd floor of Eastwood Mall Libis, Quezon City

Philippine Wacoal 30th Anniversary

     Philippine Wacoal is celebrating 30 years here in the country. The premium brand of intimate apparel that has been uplifting women for the past 3 decades will be holding two major events to feature the milestones of the company. If you're a long-time reader of this blog, prolly you've seen our epic Wacoal Passion for Product Tour in Kyoto, Japan last March 2018.

     I've learned a lot about Wacoal during our tour- their history, the mission to make the world beautiful and why everybody loves Wacoal. Philippine Wacoal Corporation president Ann Christine Palisoc said that the brand was driven by a powerful mission: to contribute to the Filipinas by helping them realize and express their desire to be beautiful. I agree that from the products they offer, to the advocacies they promote, the brand guarantees that every single Filipina realizes their beauty and worth. 

Philippine Wacoal 30th Anniversary
L-R: Philippine Wacoal's 30th Anniversary Thanksgiving Dinner host Janeena Chan; Ms. Ann Christine P. Palisoc, President of Philippine Wacoal Corporation; Mr. Hironobu Yasuhara, President of Wacoal Holdings Corporation; and Mr. Hiroki Takemura, Business Development Manager of Philippine Wacoal Corporation shared a celebratory toast to mark this momentous occasion in the brand's history.

WACOAL Passion for Product Sewing and Material Factory Tour

     The second day of our Wacoal Passion for Product Tour is one for the books. Our mission: discover how a brassiere is made and the intricate steps of making an undergarment- the Wacoal way! It's the day where we visited Wacoal Hokuriku Factory and Takeda Lace Co. Ltd. both located in Fukui Prefecture. It's an hour and forty minutes express train ride from Kyoto. 

     I'm so excited what's in store for me in these factories. I'm expecting that I will see the usual factory- unpleasant smell here, a messy corner there, and noise coming from machines everywhere. Upon stepping inside the factory, I was in disbelief with what I saw because it's totally different from the factory I knew. Read more below as I tour inside Wacoal factories and why the "Passion for Product" of Wacoal is becoming clearer now.

WACOAL Passion for Product Sewing and Material Factory Tour

WACOAL Passion for Product Tour Kyoto Japan

     Japan is my dream travel destination. Back in college, I decided to learn Nihonggo because I'm head over heels with Japanese culture. I love Japanese food, fashion, cars, and technology. The land of the rising sun has a distinct culture, a society that has a strong sense of national identity. The passion for everything they do is something I look up to and every time they introduce a new innovation in the market, I have no words but respect and admiration.

     Last month, Japanese undergarment cult-favorite brand Wacoal invited bloggers and influencers from Southeast Asia including the Philippines to discover what's behind the brand's success over the years. Their history and their core value make Wacoal not just a brand but a brand full of passion with the aim of making women feel beautiful inside and out. 

WACOAL Passion for Product Tour Kyoto Japan
photo by @gerryimages at Arashiyama Kyoto, Japan