Robinsons Department Store Go Lokal! Store

Tuesday, April 4, 2017

     When was the last time you brought something Filipino? Products that will fall under the category "proudly made in the Philippines?" I'm guilty of not patronizing Philippine-made products and the last time I bought one was years ago not for myself but for my cousins who live abroad. 

     Robinsons Department Store, in partnership with the Department of Trade and Industry (DTI) opened last week the first Go Lokal! store in Robinsons Place Manila. You will find local products ranging from bags, accessories, t-shirts, shoes, accessories, decors and displays, and many novelty items that are proudly Pinoy. More details on Robinsons Department Store Go Lokal after the jump :)

Robinsons Department Store Go Lokal! Store

     Robinsons Department Store, an affiliate of Robinsons Retail Holdings Inc., is the first mainstream outlet to launch Go Lokal!, a public-private collaboration between DTI and local retailer partners that aims to showcase modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small and medium enterprises (MSMEs).

Robinsons Department Store Go Lokal! Store

The Go Lokal! Program
  • This has been designed to serve as incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings. This new market access platform via a design-led concept store is set to revolutionize the way hard-to-find and artisanal Filipino products are sold in the local market, and will bring together a specially-curated line-up that ranges from food, apparel, accessories, home d├ęcor, gadgets and gift items. 
  • The products are truly Filipino. The products are great for gifting souvenirs to tourists and to our kababayan going home for a vacation and returning abroad.
  • The Go Lokal! program is a platform for new entrepreneurs to test the marketability of their products without the fear of losing rental and commercial costs because their experience is free of charge.

Highlights of Go Lokal! Launch + See Go Lokal! Products in Action :)

1. Trade Secretary Ramon Lopez said DTI is more than excited to open its first mainstream Go Lokal! store with Robinsons Department Store as its dynamic partner in this effort of maximizing market access and providing exposure to our MSMEs.

Robinsons Department Store Go Lokal! Store
Simoy ng Haraya Home Sprays

Robinsons Department Store Go Lokal! Store
Simoy ng Haraya Eau de Cologne

Robinsons Department Store Go Lokal! Store
Simoy ng Haraya Eau de Cologne

2. There are displays of local products in the venue. The launch was attended by Robina Gokongwei-Pe, President and COO of Robinsons Department Store. She said that this partnership with DTI is Robinsons Department Store’s contribution to nation-building by providing our entrepreneurs an environment where they can be passionate about their businesses and prosper from their efforts, as they create opportunities for MSMEs to grow, succeed and make an impact to the retail industry.

Robinsons Department Store Go Lokal! Store
ABRE Bags

Robinsons Department Store Go Lokal! Store
WOVEN Clutch Bags, Purse, and Wallets

Robinsons Department Store Go Lokal! Store
Bayong inspired bags

Robinsons Department Store Go Lokal! Store

3. Johnson Go, General Manager of Robinsons Department Store, said that Go Lokal! is Robinsons Department Store’s way of supporting Filipino entrepreneurs into their initial foray into more mainstream markets by making them more accessible to both local and foreign consumers.

Robinsons Department Store Go Lokal! Store
Home decors made of recycled paper

Robinsons Department Store Go Lokal! Store
Wooden decors- Kalesa and Jeepney

Robinsons Department Store Go Lokal! Store
Different house decorations made of wood showcasing Filipino culture

     Portion of Go Lokal! revenues will go to the various corporate social responsibility (CSR) projects of Robinsons Department Store including the government’s drug rehabilitation program. Looking at some of the products below, I can say that Filipinos are world-class and all we need is to support the local brands and love our own.

Robinsons Department Store Go Lokal! Store
Wooden watch that reminds me of an international brand of wood watches but the designs of these are simple but elegant.

Robinsons Department Store Go Lokal! Store
Ecospeaker

Robinsons Department Store Go Lokal! Store
Southern Folk Artisanal chocolates

Robinsons Department Store Go Lokal! Store
DeMetrio's Wine and Spirits

     I'm inviting everyone to visit the first Go Lokal! store at Robinsons Place Manila. If you have a relative or a foreign friend looking for souvenirs that they can bring back to their country, tell them that a wide-array of Filipino-made products are waiting to be discovered at Go Lokal! store.

What's your favorite product/s above?

For more information on Robinsons Department Store's Go Lokal! 
Like them on Facebook: Robinsons Department Store
Follow them on Instagram: @robinsonsdepartmentstore

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