Popssss

Vivo’s 2017 Successful Entertainment Marketing Strategy

Thursday, January 11, 2018

     Vivo is a global brand known for its selfie-centric smartphones which represent the brand’s mission of empowering self-expression of the next generation. It features the most advanced technologies, not only to the cameras but to all aspects, from photo shooting to display, helping media-savvy and social media devoted consumers to capture and enjoy their most significant moments. 

     In the Philippines, Vivo places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores an counting nationwide. On a global scale, there are already about 200 million Vivo users in 2017. Vivo attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most stylish local celebrities chose to support Vivo. 

Vivo’s 2017 Successful Entertainment Marketing Strategy 

One Music Popssss Presented by Vivo Concludes

Sunday, December 10, 2017

     Vivo, the fastest growing global smartphone brand focusing on introducing perfect sound quality and ultimate photography in smartphones, collaborated with One Music PH for Popssss, an online show that is part of the roster of shows of ABS-CBN’s One Music PH. Popssss, powered by Vivo Philippines, featured fresh and seasoned talents in the local music scene. The first season of Popssss, which launched in February this year, featured former child star and now soap opera star and recording artist Alexa Ilacad in its successful pilot episode with Vivo influencer Inigo Pascual hosting the program.

One Music Popssss Presented by Vivo Concludes
Ultimate Teen Heartthrob Inigo and Pinoy Boyband contender Tony Labrusca

     Vivo Philippines brand endorser and Ultimate Teen Heartthrob Inigo made a fantastic host, leading the show alongside another Vivo influencer and former Pinoy Boyband contender Tony Labrusca. The tandem added flavor and pizzazz to the program with their unshakeable energy and talent. Popssss was a milestone show for Inigo as it paved the way for a digital concert with Maris Racal whom Inigo shares a blossoming love team. Maris Racal is also one of the new faces of Vivo family.
              
One Music Popssss Presented by Vivo Concludes
Vivo endorser Inigo Pascual taking a perfect selfie with the fans
   
     Popssss is just one of the many promotional stints of Vivo, in an effort to further reach out to the selfie-centric audience. Vivo, through their smartphone products, believes in the power of self-expression, very much akin to the talents showcased in Popssss. Season 3 of Popssss, which aired September 19 was co-presented by Vivo Philippines and another season will unveil very soon.

About Vivo
     A young global smartphone brand focusing on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops dynamic and stylish products for passionate young people. Vivo makes stylish smartphones with cutting-edge technology accessible to young people and professionals around the world. We now have close to two hundred million users to date and is one of the preferred brands of young people around the world.

     According to Counterpoint’s latest research, Vivo was the fifth largest smartphone brand globally in 3Q 2017, capturing a market share of 7.1%. Out of the top 5, Vivo observed the highest year-over-year growth of 32% in global shipments.

For more information about Vivo Philippines,
visit their website: www.vivo.com/ph
Like them on Facebook: Vivo Phil
Follow them on Twitter: @vivo_phil
Follow them on Instagram: @vivophil

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