Familiar and Fresh: How URC Continues to Surprise Filipinos After 70 Years

     Some things just become part of our everyday life. They are the snacks we grew up with, the chocolate we reach for when we want a little treat, the coffee that starts our morning, or the drink we grab when we need something refreshing. For many Filipino families, these familiar favorites have been part of countless everyday momentswhether it’s merienda with the kids, a quick snack during a busy workday, or a simple coffee break at home. And when we think of the brands that have been part of these little moments, Universal Robina Corporation (URC) is one name that naturally comes to mind. For 70 years, URC has been bringing food and beverage choices to Filipino homes, growing alongside generations of consumers.

     From Jack ‘n Jill Piattos, Cream-O, Cloud 9, Maxx, C2 Cool and Clean, and Great Taste to Payless and TopBreed, URC has built a portfolio of brands that many of us already know and love. What makes its 70-year journey interesting is how these familiar favorites continue to evolve with us. New flavors, new textures, and new formats give us something different to discover while keeping the familiar taste and experience we already enjoy. It’s a reminder that staying familiar doesn’t mean staying the same.

Familiar and Fresh: How URC Continues to Surprise Filipinos After 70 Years

Great Taste Brown Barako Coffee

     Since winning the title of “Mr. Pogi” in 1996, Jericho Rosales has grown before the eyes of millions of Filipinos. Today, aside from being a full-fledged actor, Echo is also a noted singer, established businessman, and loving husband, among other real-life roles he plays.

     Along with being committed to his craft and personal life, the new Great Taste Brown Barako coffee endorser makes it a point to live a meaningful, well-balanced life. His lengthy showbiz stint has taught him the value of pursuing his career along with other endeavors to keep his passions aflame.

Great Taste Brown Barako Coffee

Feature: Great Taste Muscovado

     I'm a certified coffee addict. I can't start the day without coffee and I think caffeine runs my body. Hahaha! I'm one of the many coffee lovers who love to wake up to the rich aroma that energizes up the senses.

     Coffee is one of the go-to drinks of every Pinoy when they want a perk up in the morning or relax after a stressful day. It has even become a part of their lifestyle to explore new rich flavors to satisfy their thirst for coffee. Great news from Great Taste! Here's a new flavor that is sure to capture Filipino’s penchant for coffee- Great Taste Muscovado.

Feature: Great Taste Muscovado

John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat

     I believe that there is greatness in everyone. It's not all about wealth, fame and power because it comes in many form. It doesn't have to do with material and tangible things, for me greatness also comes from the heart, from the simple things that we do for our family and in for our country. Greatness is within every Filipino. 

     It has many forms that can just instantly come in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day. Believing in the remarkable traits of Filipinos is Great Taste Coffee. I was invited weeks ago in an afternoon of food and meaningful conversations over a cup of Great Taste Coffee and met their newest endorser. See highlights of the #ChooseToBeGreat event below :)

John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat 

   
     Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.

John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat 
Great Taste White 3-in1, one of my favorite flavors from the variant Great Taste White

   
     Great Taste treated us to a  preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness. It was an inspiring event after hearing what their newest endorser's notion of greatness.

John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat
Like Great Taste Coffee, brand endorser John Lloyd Cruz is a staunch admirer of the Filipinos’ everyday greatness.

   
     During the event, Great Taste introduced a story-teller and celebrated showbiz personality- John Lloyd Cruz as its newest brand endorser. The coffee shop-themed event treated media guests in various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness. Lloydie, as what his fans often call him is I think one perfect endorser for Great Taste Coffee. He's a good actor and very humble and down-to-earth showbiz personality.

John Lloyd Cruz for Great Taste Coffee #ChooseToBeGreat
L-R: Edwin Canta- SVP and Business Unit General Manager of URC, Cornelio Mapa- EVP and Managing Director of URC, John Lloyd Cruz- Great Taste Coffee Newest Endorser, and Lance Gokongwei- President and CEO of URC

   
     “We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

     Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Good Times!~