ASUS ZenFone 5 Series Launch

Tuesday, April 17, 2018

     Wait, what? ASUS recently launched a series of smartphones that are genius?! Yes, you've read that right!!! The brand’s DNA to champion mobile photography goes up a notch with its must-experience Artificial Intelligence (AI) technology and features in its 5th and latest generation of ZenFones

     I was there! The epic launch of the ASUS ZenFone 5 series in the country was a success with thousands of Zenfans all over the Philippines who went #Backto5 inside the newly-opened One Esplanade in Pasay City last April 14, 2018. Are you excited to see the smartphones that will change the way you think about phone photography? Read more below!

ASUS ZenFone 5 Series Launch

     Are you ready to get your hands on the most Intelligent ZenFones, ZenFone 5Z and ZenFone 5, together with the ZenFone 5Q – the world’s first true quad camera smartphone?! Well, after all the anticipation and global fanfare that the ZenFone 5 Series garnered during MWC 2018 in Barcelona, Spain, it's all here though ZenFone 5Z will be available in June.

ASUS ZenFone 5 Series Launch

     Sir Jerry Shen, ASUS Global CEO, spearheaded the Philippine launch together with by ASUS Global Marketing Operations Head, Marcel Campos, and ASUS Philippines’ Country Manager, George Su on stage to all mark yet another milestone in the country. Qualcomm President and VP for Southeast Asia, Manholtra Mantosh was also present as well to celebrate the long-standing and strong partnership between the two companies.

ASUS ZenFone 5 Series Launch
ASUS Philippines' Head of Marketing Antoneil Harvey Factora, ASUS Philippines' Product Manager for Smartphones Lenny Lin, ASUS ZenFone Max ambassador Gerard Anderson, ASUS Global Marketing Operations Head Marcel Campos,  ASUS Global CEO Jerry Shen, ASUS Philippines’ Country Manager, George Su, Qualcomm President and VP for Southeast Asia, Manholtra Mantosh and ASUS Philippines' Product Marketer for Smartphones Francis Garcia

It is time to give back to those who supported the ZenFones since the very beginning, and our way of gratitude is bringing everyone closer to the best mobile photography experience, which only our ZenFones can truly offer – after all, that is what we are most loved for,” Jerry Shen stated. “Today, we have elevated mobile photography to a new level with the ZenFone 5’s AI-powered cameras, and we are proud to introduce the dawn of Intelligent ZenFones that are sure to give you the greatest photography prowess smartphones can offer.”
ASUS ZenFone 5 Series Launch
ASUS Global CEO Jerry Shen

The 2018 ZenFone 5 Series 
  • First generation ZenFone 5, as it is geared towards championing mobile photography anew. 
  • The flagship phone ZenFone 5Z and the mid-range phone ZenFone 5 have the latest Artificial Intelligence (AI) camera technology that can think for its users
  • There's ZenFone 5Q bringing its own photography advancements as the world’s first true-quad camera smartphone, mobile photography will surely never be the same again.

ASUS ZenFone 5 Series Launch
ZenFone 5Q, ZenFone 5, and ZenFone 5Z

ZenFone 5Z and ZenFone 5: AI Cameras That Think For You
  • Both features intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. 
  • Equipped with the latest flagship Sony® IMX363 sensor with large 1.4┬Ám pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.

ASUS ZenFone 5 Series Launch
ZenFone 5 and 5Z Features as discussed by ASUS Global Marketing Operations Head, Marcel Campos

ZenFone 5Z 
  • An exciting next-generation 6.2-inch, dual-camera smartphone that comes with a beautiful 19:9 all-screen display (ASUS’s first-ever phone to have this feature) featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. 
  • It’s also the first-ever ZenFone model to harness the power of the latest Snapdragon 845Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU.
  • ZenFone 5Z also benefits from the Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier for a 'wireless fiber' experience, as well as integrated 2x2 802.11ac Wi-Fi and Bluetooth® 5 for ultra-low-power wireless earbuds. 
  • The extreme-performance ZenFone 5Z comes with 6GB RAM and 128GB ROM, offering breathtaking performance combined with outstanding energy efficiency for long-lasting battery life.
  • Available in June for Php 29,995

ZenFone 5

ASUS ZenFone 5 Series Launch
ZenFone 5 Features as discussed by ASUS Global Marketing Operations Head, Marcel Campos

  • ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by the latest Snapdragon 636 Mobile Platform. 
  • For an instant blast of extra power, the exclusive ASUS AI Boost — available on both ZenFone 5 and ZenFone 5Z — optimizes performance for games and other demanding tasks.
  • Available in Midnight Blue and Meteor Silver
  • Now available nationwide for Php 19,995

ASUS ZenFone 5 Series Launch
ASUS ZenFone 5

ZenFone 5Q: Enjoy A True Quad-Cam System

ASUS ZenFone 5 Series Launch
ASUS ZenFone 5Q features as discussed by ASUS Philippines’ Country Manager, George Su

  • A stylish 6-inch smartphone featuring the world's first globally-announced true quad-camera system with high-resolution and wide-angle cameras at both front and rear. 
  • ZenFone 5Q removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear— and, uniquely, a secondary 120° wide-angle camera at both front and rear. 
  • Unlike rival systems, each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots.
  • The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5Q as compact as a standard-aspect-ratio 5.5-inch phone. 
  • Powered by the Snapdragon 630Mobile Platform, ZenFone 5Q combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC, triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition — for a mobile experience like no other.
  • Available in Midnight Black and Moonlight White
  • Enjoy this for Php 16,995

ASUS ZenFone 5 Series Launch
ASUS ZenFone 5Q

ZenFone Max M1: Max Your Summer With The Battery Kings

ASUS ZenFone 5 Series Launch
ASUS ZenFone Max features as discussed by ASUS Philippines’ Country Manager, George Su

  • ZenFone Max M1 also made an appearance during the event. 
  • Titled as the BATTERY KING FOR PHOTOGRAPHERS, the newest addition to the ZenFone Max heritage sports a 13MP + 8MP dual rear camera and a 5.5” HD+ Full View Display, and is powered by a 4000mAh large battery housed inside a 5” design. 
  • Available in Deepsea Black, Sunlight Gold, Azure Silver
  • The most affordable smartphone in the series for only Php8,995.00

ASUS ZenFone 5 Series Launch
ZenFone Max M1

     ASUS Philippines’ Country Manager, George Su, took to the stage and announced that since its first opening, the local team will have hit its 100th store mark on April 15, 2018 – just a day after the ZenFone 5 launch. The 100th ASUS store is now open and located at Ayala Malls Feliz, Marcos Highway.

ASUS ZenFone 5 Series Launch
ASUS Philippines’ Country Manager, George Su
One of ASUS’ top most priorities is to bring the best innovations closer to your homes,” Su stated. “I, on behalf of the ASUS family, would like to invite you all to come over and continue to share the experience of incredible technology with us.”
     I'm excited to share with you my thoughts on ZenFone 5Q in a few weeks. But first, don't forget to visit the links below to know more about these latest smartphone offerings from ASUS Philippines. Congratulations, ASUS Philippines on this milestone!

For more information about ASUS  Philippines, the ZenFone 5 series and other incredible products, visit their website:
Follow them on Twitter: @ASUSph
Follow them on Instagram: @asusph
#WeLovePhoto #ZenFone5 #BackTo5PH #ASUSPH

Good Times!~


  1. Grabe! Ka ganda nito na phone.. How i wish magkaroon ako nito.. huhu.. di kay ng budget..

    1. Hi Angelie,

      Yes, ang ganda ng phones sa series. May affordable naman yung ZenFone Max M1.

  2. Hanep sa specs...AI powered cameras pa

    1. Hi Elai,

      Yes, it is! Intelligent phones from ASUS


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