Unilever's Pureit "Safe Ka Ba?" Campaign Launch

Thursday, September 17, 2015

     Water is life and like what I've said in my previous post on how safe is safe drinking water, we all need to ensure that we drink pure and clean water. Drinking pure, safe, and clean water is something that we should not take for granted because our health and wellness lies on what goes inside our body. There are so many water borne diseases that are fatal when left untreated. 

     We don't want that to happen, right? After reading the article posted by rappler about safe drinking water, I came to realize that some of the water refilling stations only practices cleanliness and sanitation when the water goes inside their advanced water filter machines but the handling, the cleaning of containers, and other stuff can be questionable. So when PureIt invited me to the launch of "Safe Ka Ba?" campaign, I immediately said yes. I want to join the campaign and share this advocacy of Unilever because everyone is entitled clean and safe drinking water. 
Unilever's Pureit "Safe Ka Ba?" Campaign Launch
    The event was held at the Avida Showroom in Glorietta Center, Makati City where Pureit demo units will be on display for the month of September. Avida, one of the country’s leading real estate developers for the mid-market segment of the industry, supports Unilever and Pureit in their effort to provide households with access to safe drinking water to ensure their health.

     During the launch of the Pureit “Sure Ka Ba?” campaign, we watched a video of how a typical water refilling station processed the order of a customer, revealing how refilled water can become contaminated especially during handling, storage and delivery of containers. I cringed in my seat as I saw that washing of containers and handling of refilled water is a total mess. It's disgusting to see that sweaty workers wipe the containers with dirty rags whereas during the delivery of the container, dust and dirt may adhere in the plastic faucet. 
Unilever's Pureit "Safe Ka Ba?" Campaign Launch
Pureit brand manager Brian Duruin
     According to the 2013 Kantar Worldpanel In-Home Packaged Water Report, roughly 60 percent of urban households buy their drinking water from water refilling stations. “Through the video, we wanted to show households, especially the moms, how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children,” said Brian Duruin, Pureit brand manager.
Unilever's Pureit "Safe Ka Ba?" Campaign Launch
Pureit Excella on test
     To help address the cases of diarrhea, cholera and typhoid fever and some deadly disease that is caused by drinking contaminated water, Unilever has introduced Pureit Excella, an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. Pureit has an advanced five-step purification process that eliminates 99.9999% of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.
Unilever's Pureit "Safe Ka Ba?" Campaign Launch
Product demo shows clean and purified water on the left after being filtered in Pureit Excella while the right photo shows a sample of contaminated water
     Two product demonstrations were held to showcase the efficacy of Pureit in eliminating microscopic disease-causing germs and bacteria. The demonstrations were conducted by the Unilever Research and Development team and a microbiologist from SGS, the world’s leading inspection, verification, testing and certification company.

     Aside from Pureit Excella (Php 4,998) water purifier, two new models of Pureit water purifier was introduced to media guests- Pureit Ultima 418 and Pureit Marvella UV. You can see the photos below and their respective feature. 

Pureit Ultima 418

  • Pureit's advance alert system that alerts you 15 days in advance before you need to change germkill kit
  • Double safety assurance of RO + microfiltaration membrane
  • Advance 6 stage technology Its superior purification system meets stringent USA EPA standards of safety
  • Pre-Sediment Filter - Removes fine and coarse particulate impurities/dirt and improves the life of the carbon Filter.
  • Pre-RO Carbon Filter - Removes chlorine and harmful pesticides. It also adsorbs bad taste and odour.
  • Post-Carbon Sediment Filter - Removes remaining fine and coarse particulate impurities/dirt and improves the life of RO Membrane.
  • RO Membrane - Removes dissolved salts, hardness, pesticides and heavy metals like arsenic, lead and mercury. It also removes microbial contaminants like bacteria, virus, protozoa and cysts.
  • Micro Filtration (MF) Membrane - Micro Filtration (MF) Membrane is added Post-RO, which ensures that the water is purified not once but twice.
  • Post-RO Carbon Filter - Last level of purification acts as a polisher and enhances the taste of purified water.
  • Pureit Marvella RO is powered by 6 stage purification system, that turns water up to 1800 ppm TDS into soft and sweet water
  • TDS removal up to 1800ppm
  • Convenient 4 liters storage tank
  • Advance voltage fluctuation guard
  • Break resistant tap
  • No annual maintenance contract

Unilever's Pureit "Safe Ka Ba?" Campaign Launch
Pureit Ultima
Pureit Marvella UV (Php 

  • Advanced Alert System
  • High Intensity UV Lamp
  • Large 4 Litre Storage
  • Auto shut-off
  • Compact and sleek design
  • No AMC

Unilever's Pureit "Safe Ka Ba?" Campaign Launch
Benjie Yap Unilever's vice president for Home Care and Food
     Unilever Philippines vice president for Home Care and Foods Benjie Yap talked about how Pureit’s “Sure Ka Ba?” campaign and other efforts to bring safe drinking water closer to Filipino families are part of the Unilever Sustainable Living Plan which allows Unilever to provide health and wellness, environment, nutrition and livelihood programs on a global scale.
Unilever's Pureit "Safe Ka Ba?" Campaign Launch
     Thank you so much Unilever Philippines and Pureit for having me. Congratulations on a very successful launch and another addition to the Pureit water purifier family. Kudos to this advocacy campaign because it will help and save lives of many people who are deprived of clean and safe drinking water. Let's make Filipino homes have an easy access to clean, pure, and safe drinking water!
Unilever's Pureit "Safe Ka Ba?" Campaign Launch
Benjie Yap Unilever's vice president for Home Care and Food, Dimples Romana Pureit ambassador, and Pureit brand manager Brian Duruin
     How safe if your drinking water? Not sure? Time to have your own Pureit Water Purifier at home and save your loved ones from the dangers of contaminated water. To know more about Pureit visit their website:

Like them on Facebook: Pureit Philippines

Good Times!~


  1. Hi Kath! Did they make a comparison of how much it cost per liter vs. Those who order from water store? I buy mine at P25/5gallon, got me thinking lang.

  2. Indeed! We must be very careful these days with the water that we drink.

    Ang nice ng purifier nila!

  3. How much does the replacement filter cost for the Excella model?

    1. Hi AngTan,

      The replacement filter cost around Php 1,000 more or less.

  4. Paano po yung maintenance service for places outside Manila area, like Northern Luzon? Can they provide services to those area?

    1. Hello,

      I'm not sure on this. Siguro kindly ask na lang kung saan nyo po nabile or san nyo balak bumile if ever. Pasensya na po :(


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