I'm a self-confessed cheapskate that's why when buying products for family, I always make sure to compare prices before purchasing. Even if I don't have a tight budget, I see to it that I buy products that are cost-effective. Raise your hands if you're one the many Filipinos who always check the price before buying products in the supermarket or at the groceries.
Five years ago, the country’s economy was going through unstable times. Consumers were faced with tightening budgets, forced to choose where they would spend and where they would cut down. Watsons wanted help. So in 2012, they launched the “Switch & Save” campaign, an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted. All they had to do was shift from the leading brand to the Watsons brand.
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| Watsons Switcher's Feud |
