Coca-Cola "Taste the Feeling" Campaign Launch

Monday, January 25, 2016

     Last January 21, Coca-Cola unveiled a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola. It's an honor to be invited by a global leader in the beverage industry and gave me an opportunity to see the newest campaign together with their newest ambassadors.  

     The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke – whether it be your Coca-Cola, Coke Zero, or Coke Light. More details about “Taste the Feeling™" campaign below and what's in store for all of us from Coca-Cola this 2016 :)

Coca-Cola "Taste the Feeling" Campaign Launch
     Aside from the unveiling of the newest ad campaign of Coca-Cola, they've also unveiled the newest ambassadors that night, headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano. Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.

Coca-Cola "Taste the Feeling" Campaign Launch
Coca-Cola brand ambassadors: Bailey May, Ylona Garcia, James Reid, Enchong Dee, Janella Salvador, Liza Soberano, and Enrique Gil

Coca-Cola's “Taste the Feeling™" campaign    
  • Brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications. 
  • It is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special.
  • Coca-Cola gathered global creative minds from different agencies, commissioned distinguished fashion and commercial photographers, partnered with three independent artists, and collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola. 

Coca-Cola "Taste the Feeling" Campaign Launch

Coca-Cola's “Taste the Feeling™" campaign activities
  • Coca-Cola will also go around some of the biggest colleges, universities, and tambayans in the country to turn more ordinary moments extra special. 
  • Activation of Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends. 
  • Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country. 
  • They will also be giving out millions of free Coca-Cola so we can make millions of moments special. 

Coca-Cola "Taste the Feeling" Campaign Launch
     Apologies for posting a lot of Coca-Cola bottle photos and the set-up during the event. I so love the simple and dainty set-up that is very welcoming to all the guest. The campaign also marks the consolidation of all Coca-Cola trademark products like Coca-Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. 

     “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”. If you haven't seen the campaign, watch it above :) I'll bet that the Coca-Cola anthem will swirl over and over your head as I already have a LSS for three days straight. 

For more information about the new campaign of Coca-Cola,
Like them on Facebook: Coca-Cola Philippines

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