"For Your SweetHeart” Campaign via “Healthy Heart At Home" Online Event

Tuesday, November 10, 2020

     Staying at home is one of the protocols that we need to follow in preventing the spread of COVID-19 but it also leaves us susceptible to a sedentary lifestyle. It’s dangerous because there's an increased risk of diabetes due to a sedentary lifestyle. We can't deny the fact that staying at home for more than 8 months has disadvantages, especially in our health as some of us became couch potatoes and gadget slaves. 

     Diabetes and its life-threatening complication hit close to home that’s why I committed myself to a healthy lifestyle. In order to help spread awareness on this, I joined "The Healthy Heart @ Home: Online Fitness Class last October 24, 2020 that was virtually hosted by fitness gurus Coach Jim and Toni Saret on their Facebook Page. More about the online event and "For Your SweetHeart” Campaign after the jump.

"For Your SweetHeart” Campaign via “Healthy Heart At Home" Online Event
Healthy Heart at Home Online Fitness Class Outfit 

Why a Campaign on Diabetes and Heart Disease?

     Data from the International Diabetes Federation (IDF) reveals that in 2020 alone, nearly 4 million Filipinos are afflicted with diabetes. 1 One of the long-term complications of diabetes is cardiovascular disease, which accounts for 52 percent of deaths among people with Type 2 diabetes, according to the World Health Organization (WHO) Multinational Study of Vascular Disease in Diabetes. 2

     What is even more alarming is that many of those living with diabetes do not know of this critical link between diabetes and heart disease. To address this knowledge gap, the “For Your SweetHeart” campaign spearheaded by Boehringer Ingelheim (Philippines), Inc., in partnership with medical societies and patient groups, was recently launched to increase awareness among Filipinos about the deadly connection between diabetes and cardiovascular disease.

"For Your SweetHeart” Campaign and “Healthy Heart At Home” Highlights

     Urges Filipinos to get moving and exercise amid home quarantine with an activity dubbed as “Healthy Heart At Home,” an online fitness class conducted by top fitness coaches Jim and Toni Saret. The heart-pumping, low-impact cardio online class, is designed to share key information to the general public about Type 2 diabetes and heart disease connection using a more fun, interactive, and engaging approach. Coaches Jim and Toni then led the fitness class featuring low-impact cardio exercise routines that can be easily done at home with loved ones.“The most important thing is to keep your body moving to keep elevated blood sugar and its complications at bay,” Coach Jim said. “And to have fun while at it!” Coach Toni added.

"For Your SweetHeart” Campaign via “Healthy Heart At Home" Online Event
Coach Jim and Toni Saret

     Prior to the fitness class, TV personality and “For Your SweetHeart” campaign ambassador Kim “Kuya Kim” Atienza, together with Dr. Ayi Faller, President of the American Association of Clinical Endocrinologists – Philippine Chapter, shared more details about the campaign. Accodring to Kuya Kim Atienza, this campaign is close to his heart because his mom is living with Type 2 diabetes. There is a need for extra care and caution when it comes to her diet and lifestyle. As her son, I always remind her to take care of her health as well as the need for regular visits to the doctor,” Kuya Kim disclosed in a special video message. 

     Dr. Ayi Faller briefly shared facts about the critical link between Type 2 diabetes and heart disease. “Patients with diabetes are two to four times 3 more likely to develop heart disease. Over time, uncontrolled high blood sugar can damage blood vessels and nerves, leading to the heart and ultimately raising blood pressure levels. Diabetes also increases the level of bad cholesterol. All of these factors increase the risk of heart disease in patients with diabetes.

     The event also introduced wwww.foryoursweetheart.ph, a website where patients can learn more about the campaign. The website includes helpful articles on diabetes and heart disease management and an assessment tool based on the Framingham 10-year Heart Disease Risk Test 4 , which requires details of the patient’s total cholesterol, HDL cholesterol, and systolic blood pressure.

"For Your SweetHeart” Campaign via “Healthy Heart At Home" Online Event

     The “For Your SweetHeart” campaign is supported by the Philippine Heart Association (PHA), Institute for Studies on Diabetes Foundation Inc. (ISDFI), American Association of Clinical Endocrinologists (AACE), Philippine Society of Endocrinology Diabetes and Metabolism (PSEDM), Diabetes Philippines (DP), Philippine Association of Diabetes Educators (PADE), Association of Diabetes Nurse Educators of the Philippines, Inc. (ADNEP), and Philippine Alliance of Patient Organizations (PAPO).

1 https://idf.org/our-network/regions-members/western-pacific/members/116-the-philippines.html
2 Morrish NJ, et al. Diabetologia 2001; 44 (suppl2): S14-S21.

For more information about the "For Your SweetHeart” Campaign,

1 comment

  1. Yes mommy Kath, need natin maging healthy and fit especially at this trying times of our life. Ang I already watched this Healthy Heart @Home ang Ganda po ng campaign na eto. Para Lalo lumakas at maging healthy ang ating mga puso. At makaiwas din po sa pagkakaroon ng Diabetes. Simple exercise pero malaki po ang contribution to make our heart healthy and strong. ❤️☺️

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