Oxygen x Billboard Launch

Friday, April 22, 2016

     Fashionistas and Music lovers united in an afternoon of music and fashion last April 14, 2016 at the TriNoma Activity Center for the launch of renowned fashion and lifestyle brand and partnership with the world's leading music publication- Oxygen x Billboard!

     If you got passion for music and fashion then you will definitely get hooked with Oxygen’s latest collection! This collaboration is not the usual partnership of local brand with international groups. Methinks this kind of collaboration will only be made possible by brands that are already an institution. Sharing with you the highlights of Oxygen x Billboard Collection launch below.
Oxygen x Billboard Launch
     This summer, well-loved local fashion brand, Oxygen, announced that it has entered into a partnership with Billboard, the world’s premier source for trends and innovation in music, to come up with a collection that aims to help today’s youth to experience, discover and celebrate their passion for music and fashion.
Oxygen x Billboard Launch
     The OXYGEN X BILLBOARD collection pieces will be a hit in your closet as I've seen basic colors like white, black, and gray. These colors are perfect for everyday use. Features of the collection include:
Oxygen x Billboard Launch
A collection of graphic tees, perfect for everyday wear!
  • Items for everyday use, including graphic tees, pullovers and accessories like caps and bags. 
  • The designs, which take heavy inspiration from the rock and hip-hop genres, come mostly in black and white—save minimal pops of color here and there for select items—and scream of New York street fashion.
  • Affordable and budget-friendly items.
  • The brand is encouraging people to move out of their comfort zones and do things that allow them to leave a mark; to make a statement an by wearing a piece or two from the collection means making your own fashion statement.
Oxygen x Billboard Launch
Simple yet fashionable caps, anyone?
Oxygen x Billboard Launch
Perfect small errands bag.
     These fashion pieces were on display during the event. There was a pop-up store that showcased full range of Oxygen collab with Billboard on the spot. We also witnessed musical performances that made us vibe to the sounds of bands and DJ :)
Oxygen x Billboard Launch
     And to give us a glimpse of the collection, Sam Concepcion performed while the models strut in the catwalk for that much awaited fashion show. Those models showed us the how to style Oxygen x Billboard collection for everyday wear.
Oxygen x Billboard Launch
Sam Concepcion in the house!
Oxygen x Billboard Launch
Diggin' her style! Oh that Billboard small body bag :)
Oxygen x Billboard Launch
Fashion meets music, ah yeah!
     Oxygen x Billboard Collection is now available in all Oxygen branches. I've visited the newly renovated Oxygen SM Fairview branch last week and saw my favorite pieces from the collection. I'm digging those graphic tees that I can wear on casual days and if I feel lazy dressing up.

To know more about Oxygen visit www.oxygenfashion.com 
Like them on Facebook: oxygenclothing
Follow them on Twitter: @oxygenclothing
Follow them on Instagram: @oxygenclothing

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