Every month of October, pink ribbons can be seen almost everywhere. This is the way of showing our support and awareness to one of the world's deadliest disease- Breast Cancer. Many women who have breast cancer are now becoming aware of their condition and we can manage this if we will face this with proper knowledge. Did you know that Philippines has the most number of breast cancer patients in Asia?
SM Woman knows that they need to stand up and support the victims that's why they finding ways to help raise awareness and make an advocacy to support women and breast cancer patients. Recently, SM Woman partnered with the iCanServe Foundation and with leading Thai lingerie brand Sabina, for a Sewing Cup Sewing Heart activity. This is already an 8-year tradition of the Thai brand and for the first time, this was launched exclusively in The SM Store. During the event, supporters and guests were invited to sew 250 Sabina sewing cups—hypoallergenic bra fillers for women who have undergone a mastectomy, that were then donated to the iCanServeFoundation. More details below :)
During the event, the attendees participated in sewing one bra cup. This is the Sabina sewing bra that is filled with a padding, which can be adjusted according to any cup size by filling a provided pouch with just enough LLDPE Plastic Beads. These are highly-purified plastic beads that contain zero harmful chemicals. It is round in shape and has no sharp edges so it does not irritate the skin or pierce through clothes. The Ministry of Industry of Thailand also certifies it as a standard of product “Polyethylene.” Therefore, it will not cause any irritation or have any harmful effects when it comes in contact with skin.
The Sewing Cup Sewing Heart activity was graced by the Chairperson of the iCanServe Foundation, Libet Virata, and, President of iCanServe Foundation, Tang Singson. At the event, special guests such as Martha Revilla Schulze, Bettina Osmeña, Lilibeth Campos, Frannie Jacinto, and Bibeth Orteza-purposefully participated in the sewing activity, gathering around the pretty pink tables with spools of pink thread and sewing needles, enthusiastically going straight to work on the Sabina sewing bras. This activity united us in giving hope to breast cancer patients.
|Sm Woman x Sabina's The Sewing Heart, Sewing Cup Bra|
Ms. Orteza shared how she heard stories of friends, family and acquaintances being diagnosed with the disease and didn’t think much of it since it happens so often. Only when it happened to her did it become real. She has only gratitude for the women of iCanServe who flew to her aid when she had been cancer herself.
This life threatening disease can be prevented by the simple act of diligently getting checked. This is what iCanServe Foundation does for the patient and the family. They're here to inform the public that there is a cure for breast cancer, especially if it is detected early. Many lives will be saved if at first signs and symptoms, the patient will be checked immediately.
"United we stand, divided we fall." We need to be aware, be concerned with our love one's condition if we are suspecting any with regards to this disease. The coalition of SM Woman, Sabina and the I Can Serve Foundation makes the Sewing Cup Sewing Heart an event that can help survivors feel more whole, one sewing cup at a time.
So if you know someone who is or has bravely battled this life-altering disease, tell them about The Sewing Cup, Sewing Heart bra, which is exclusively available at SM Woman at The SM Store. Thank you so much SM Woman and Sabina for having me. I felt so lucky that I was able to sew a cup in the event. I'm proud that I'm giving breast cancer patients hope to be strong and positive amidst their condition.
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