Discover the Beautiful Science Behind Pantene

Tuesday, October 28, 2014

    I can survive a day or two without shampoo but never without conditioner! If you're a long time reader of this blog, I'm sure you already knew that I don't shampoo my hair everyday that's why I often ran out of conditioner than shampoo. My hair is color-treated most of the time, it has thin strands and limp volume. Sometimes it's unruly and frizzy but when I found out the right kind of conditioner for my hair, all the woes I said above were already solved!

    I'm proud to say that Pantene is one of my favorite conditioner. When they released the color and perm line, I decided to road test the product and see if this will made my color-treated hair vibrant and shiny. I was also featured as one of the girls who have tried the color and perm line at Cosmopolitan Magazine. See the review and feature HERE.

   I received a box full of Pantene hair care products and it contains the three variants of Pantene shampoos and conditioners. First time to see the aqua pure line and seeing the word PURE irked the curiosity in me. But for this feature, let me share with you the #BEAUTIFULSCIENCE behind World's No.1 Conditioner brand, Pantene. Click CONTINUE READING and watch the video please :)
Discover the Beautiful Science Behind Pantene
Pantene Color and Perm Lasting Care Shampoo and Conditioner
Pantene Aqua Pure Shampoo and Conditioner
Pantene Total Damage Care 10 Shampoo and Condtioner
     The science behind the World’s No. 1 Conditioner Brand* takes center stage in the latest campaign from Pantene. For over 60 years, Pantene has been committed to give women healthy, beautiful hair that empowers them to shine. Pantene’s Pro-V science and continuous innovation enables Pantene to deliver this promise. Its new Beautiful Science campaign takes innovation further by daring to go without camera tricks, without retouching and by letting the science behind its products shine.
     The Beautiful Science campaign endeavours to further strengthen Filipinas’ trust in Pantene. The first video in the series features the Static Generator to prove the importance of intensive conditioning. Without camera tricks or retouching, Pantene demonstrates that hair treated with Pantene Daily Intensive Conditioner stays down, resisting static electricity and staying virtually frizz-free, while more hair not treated with Pantene stands up.

     Shean Lim, Senior Technologist for P&G Hair Care, explains the science, “When hair is not damaged, the cuticle or the outer layer of the hair is in place, effectively protecting the inner structure or cortex. However, due to mechanical, environmental, thermal and chemical factors, our hair becomes damaged, which means that the cuticles are lifted and the cortex becomes exposed.”

     Lim shares, “Damaged hair has a higher negative charge density than healthy hair. When the cuticle is lifted, the exposed cortex becomes more and more negatively charged.” In the first Beautiful Science experiment, the Static Generator, which creates negative charges, is used to measure the level of damage in hair. When a person touches the metallic ball of the Static Generator, the negative charges from the generator transfers to that person. Damaged hair becomes even more negatively charged and hair strands begin to repel each other, causing damaged hair to stand up. 
Discover the Beautiful Science Behind Pantene
Pantene Daily Intensive Conditioner Total Damage Care 10
Pantene Total Damage Care 10 Shampoo
     Pantene Daily Intensive Conditioner gives women healthy, beautiful hair that resists static electricity. It deposits a protective layer on hair strands and contains 80% more conditioning ingredient versus Pantene’s regular conditioners. The conditioning ingredients are positively charged to neutralise the negative charges of damaged hair. Pantene Daily Intensive Conditioner with Pro-V makes hair strong on the inside, soft and shiny on the outside. 
Discover the Beautiful Science Behind Pantene
Pantene Daily Intensive Conditioner Aqua Pure
Pantene Aqua Pure Shampoo
     Pantene not only gives women frizz-free, beautiful hair, but it also offers the right conditioner for every woman’s needs. A conditioner does so much more than making your hair soft and scented. It is an important step to keep hair protected from damage. Filipinas should choose their conditioners based on their hair type, hair condition and lifestyle: 
Discover the Beautiful Science Behind Pantene
Pantene Daily Intensive Conditioner Color and Perm Lasting Care
Pantene Color and Perm Lasting Care Shampoo
     Pantene Total Damage Care Daily Intensive Conditioner is designed to address ten signs of hair damage: tangles, dullness, brittle strands, split ends, hair fall, dry hair, rough feel, weakness, frizz and unmanageable hair. This is the conditioner for women who already have damaged hair or whose lifestyle and habits expose their hair to damage. 
Pantene Total Damage Care Daily Intensive Conditioner 
addresses ten signs of hair damage: tangles, dullness, brittle strands, split ends, hair fall, dryness, rough feel, weakness, frizz and unmanageability
     Pantene Aqua Pure Daily Intensive Conditioner gives hair the nourishment it needs without the excess weight, making it perfect for women with fine hair. The Pantene Aqua Pure system’s Clean Rinse Technology delivers conditioning but washes clean and fast. With no added silicone, dye or paraben, it leaves hair with virtually zero weight for a feeling of lightness. 
Pantene Aqua Pure Daily Intensive Conditioner 
delivers conditioning but washes clean and fast, with no added silicone, dye or paraben, leaving hair feeling light.
     Pantene Color and Perm Daily Intensive Conditioner helps keep colors vibrant and curls intact. Chemical treatments like coloring and perming make hair very damaged, and the Pantene Color and Perm system helps restore the health of hair. Its unique conditioning actives prevent water from entering and exiting hair cuticles so that color pigments don’t run and curls don’t loosen. 
Pantene Color and Perm Daily Intensive Conditioner
helps keep colors vibrant and curls intact by restoring hair health and preventing water from entering and exiting hair cuticles.
     Backed by Beautiful Science, Pantene Daily Intensive Conditioner gives women healthy, beautiful hair – without camera tricks or retouching. Pantene #BeautifulScience premieres on Monday, October 14. Search for “Pantene Beautiful Science” on YouTube to find out more. 

Discover the #BeautifulScience behind the World’s No. 1 Conditioner Brand*, Pantene! 

*P&G Calculation based on Nielsen sales information from July 2012 to June 2013 

About Procter & Gamble 
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. 

5 comments

  1. Pantene is a really good brand! :-)

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  2. I love Pantene, too! I've been suing the brand for several years now.:)

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  3. I love Pantene too its give's my hair soft and beautiful!

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  4. Ive been using the Pantene Aqua Pure Daily Intensive Conditioner it really gives me soft hair everyday

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  5. I'm also a Pantene Shampoo/Conditioner user. Yes, it leaves your hair soft and shiny.

    ReplyDelete

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