Love, Bonito Festive Collection at Power Plant Mall, Rockwell

     Ready for holiday sparkle, warmth, and celebration with Love, Bonito, Southeast Asia’s largest omni-channel womenswear brand. Following the opening of its first physical store in the Philippines in August, Love, Bonito is set to open its second store at Power Plant Mall, Rockwell, Makati City on December 12, 2024. Opening its doors in time for Christmas shopping and celebrations, the new store will exclusively carry select styles from the brand’s latest Festive collection, along with crowd-favorite pieces from its Signatures and Staples collections. Customers can also redeem exclusive holiday perks and freebies during the Love, Bonito Power Plant Mall store opening weekend on December 14 to 15.

Love, Bonito Festive Collection at Power Plant Mall, Rockwell

Love, Bonito launches newest Signatures and Staples collections featuring Transeasonal Look

     Love, Bonito launches transeasonal outfits across both of its Signatures and Staples line, with smart pieces suited for chilly air-conditioned spaces or cooler holiday destinations away from the equator. Headlining the collection are tailored styles and multiway designs made from seasonal fabric in neutral tones. The brand has also launched more styles with its key iconic features RuchedReadyTM and LeggyTM, representing sleeves that stay up and instant leg-lengthening pants.

Love, Bonito launches newest Signatures and Staples collections featuring Transeasonal Look

The new RuchedReadyTM Aera Slim Blazer dominates the season with a sleek fit and multi-styling options

Love, Bonito's First Permanent Store in the Philippines Now Open

     Love, Bonito, Southeast Asia’s leading omnichannel womenswear brand, is proudly expanding internationally with the opening of its first permanent store in Metro Manila, the Philippines. Spanning over 2,000 sqft, the store is located at the premium Greenbelt 3 Mall and officially opens on August 4, 2024. The announcement comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally.

We know the malling culture is huge here in the Philippines and we’re so excited to finally put our roots down. We have received overwhelming support from the Filipina community, where we experienced 90% YoY growth in 2023 solely through online orders! Through customer data from our e-commerce website and various pop-ups around Manila, we’re finally hard launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer,” shares Dione Song, Chief Executive Officer of Love, Bonito, in her opening speech.

Love, Bonito's First Permanent Store in the Philippines Now Open

Love, Bonito to Open First Store at Greenbelt 3 Makati City

     Leading Southeast Asian womenswear brand, Love, Bonito, officially announced the opening of its first brick and mortar store in the Philippines. Launching in the third quarter of the year at Greenbelt 3, Makati City, the inaugural store will feature the brand’s newly unveiled identity and revamped assortment strategy following its recent rebranding. “After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here," shares Rachel Lim, Co-founder of Love, Bonito. "Throughout these years, we've cherished every connection made through events and collaborations, feeling deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events." 

     “The Philippines remains one of our fastest growing markets, with a constant double digit year-on-year growth since 2019,” says Dione Song, Chief Executive Officer of Love, Bonito. “Unlike traditional retailers, Love, Bonito started out as a digitally-native brand, but over the years have grown to understand the importance of being physically present where our community is. The pop-ups and showrooms we’ve done locally gave us much insight into our local customer base as well as the mall culture. With this, we’re thrilled to open our first store in a few months!”

Love, Bonito Opens First Store at Greenbelt 3 Makati City
The much-anticipated first physical store in Manila will provide a space to hold community events, and include innovative features such as the electronic queueing system, the first within the fashion industry in the Philippines.

Love Bonito Signatures Collection: Ready-to-Live, Not Just Ready-to-Wear

     Leading Southeast Asian womenswear brand, Love, Bonito, is redefining womenswear for the Asian woman with a new brand identity and a revamped assortment strategy. The change signifies the brand’s commitment towards its long-term vision of becoming the ultimate go-to destination for Asian women. Fronting the campaign is a powerhouse line-up of Asian and Asian-American women, specifically chosen for their personal stories and outlook that strays from what a stereotypical Asian woman should be or look like.

     “This milestone represents a heartfelt tribute to our Asian women community,” says Rachel Lim, Co-founder of Love, Bonito. “Through our rebrand, we honour our rich Asian heritage and challenge stereotypes surrounding Asian women. This evolution extends to our apparel design, where we prioritise not only perfecting the Asian fit but also ensuring each piece is meticulously crafted for functionality, confidence, and versatility. From school drop-offs to the boardroom and date nights, our designs empower women to embrace every aspect of their lives with style and grace.”

Love Bonito Signatures Collection: Ready-to-Live, Not Just Ready-to-Wear 
From Left to Right: Featuring a powerhouse line-up Arden Cho,
mother-daughter duo Gym Tan & Mya Miller, Yuna and Chanel Miller