Watsons Kiss Aging Goodbye Campaign Launch

Friday, August 12, 2016

     Aging is inevitable, but signs can be reversible because of different skin care products that we have today. In search for the fountain of youth, women ages 30 years old and above resort to anti-aging products to pro-long the effects of aging in the skin. If you're into anti-aging, I presume that you are using creams, serums, and even supplements that diminishes fine lines, wrinkles, sagging skin, and pigmentation. 

     Did you know that 20 is the new 30? Yes, you read that right. With all the stress and bad habits that come with our hectic, modern lives, women are aging faster than ever before. And the signs- both internal and external, visible and invisible, start to manifest as early as your 20s.  I was shocked when I heard this during Watsons Kiss Aging Goodbye campaign. Does that mean  I'm already late in terms of when to incorporate anti-aging products in my skin care regimen? Sharing some insights on anti-aging and highlights of the event below :)
Watsons Kiss Aging Goodbye Campaign Launch
     Last August 4, 2016, Watsons launched their Kiss Aging Goodbye event at Watsons Podium Mall with Patty Laurel as their host. Watsons is helping thousands of women to Kiss Aging Goodbye in its latest anti-aging campaign. During the event, we busted the myths about anti-aging and learned more on the facts why it is important to invest on skin care products that target aging.
Watsons Kiss Aging Goodbye Campaign Launch
     Watsons Marketing Director, Ms. Viki Encarnacion, explains, “The Kiss Aging Goodbye campaign is what Watsons is all about. It’s an educational effort with a two-pronged approach, teaching our customers how to prevent the negative effects of aging by taking care of themselves inside and out. We are literally helping people ‘Look good. Feel great.’ And it’s a wonderful thing.” Here’s how the two-pronged approach works.
Watsons Kiss Aging Goodbye Campaign Launch
Watsons Krisel Macatangay, Viki Encarnacion, Christine Villongco, Maita Santiago, Kim Reyes and Karen Fabres
     Watsons offers different anti-aging skin care products from cheap, cost-effective and high-end ones. Of course these products range from creams, serums, lotions, and supplements. Here are the products that I've spotted inside the store and are available in leading Watsons stores nationwide:

1. Topicals, creams, lotions, serums

  • To help you kiss those wrinkles goodbye, try L’Oreal Dermo Expertise Revitalift Range—a skin care solution inspired by laser, that promises younger looking skin in 4 weeks! 
  • Or bring back your baby skin with Collagen by Watsons Intensive Nourishing Facial Mask, enriched with Collagen and Vitamin E to repair dryness and enhance skin’s elasticity.
Watsons Kiss Aging Goodbye Campaign Launch
L’Oreal Dermo Expertise Revitalift
Watsons Kiss Aging Goodbye Campaign Launch
Collagen by Watsons
Watsons Kiss Aging Goodbye Campaign Launch
Olay products
Watsons Kiss Aging Goodbye Campaign Launch
2. Anti-aging supplements

  • A lot of the signs of aging we see on the outside is caused by the body breaking down on the inside. 
  • Calcium deficiency and lack of collagen are two common culprits. 
  • To help prevent a haggard look, you should give yourself the added nutrition you need in the form of food supplements and ingestible beauty aids. 
  • One of Watsons’ favorites is the iVi Collagen Ready-To-Drink, with 10,000 mg of Collagen that helps smoothen fine lines, and lighten dark spots for that forever-young glow. 
Watsons Kiss Aging Goodbye Campaign Launch
Here are some tips from the experts and from yours truly:

1. If you want to keep your beauty longer, keep your beauty bases covered from nutrition to skincare, inside and out. 
2. You’re never too young to start looking old. Start preventive maintenance in your early 20s. If that ship has sailed, start as early as now. 
3. Always drink 8-10 glasses of water a day. Hydration is the key to maintain skin elasticity and moisture thus preventing it from dryness.
4. Use sunblock and sunscreen everyday. Re-apply every 4 hours. Bring umbrella, wear shades, to protect you from the damaging rays of the sun. Avoid sun exposure in the afternoon where the UVA/UVB rays are at its peak.
5. Stop smoking! Drink moderately. Eat healthy and exercise. 
6. Start your anti-aging regimen by investing on products that will help lessen or diminish wrinkles, fine lines, crow's feet, sagging skin, and hyper pigmentation. You can score anti-aging products at Watsons Stores nationwide.
7. Start hoarding anti-aging products now because Watsons is having a great sale on anti-aging products until September 21, 2016.
Watsons Kiss Aging Goodbye Campaign Launch
What's your favorite anti-aging skin care products to date? Hoard now at Watsons, because I'm going to replenish my anti-aging essentials too!

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