runway

The New SM Woman Campaign Launch

Wednesday, July 27, 2016

     Last June 16 2016 SM Woman invited me to an event with the theme "I am strong and confident" at the 3rd level of SM Makati. It was an evening of confidence and beauty as SM Woman launched their new campaign- 'I am SM Woman.' This was a three-day event where the new and improved look of SM Woman debuts in a glamorous fashion show. 

    For day three, I've witnessed how SM Woman empowered ladies fashion as they now cater to all shapes and sizes. Hooray for a more strong and confident SM Woman. Think you know what SM Woman is all about? Think again. SM Woman now caters to every woman in a way that it never has before – from day to night, every season and every occasion. Highlights of the event and my picks from SM Woman's wide array of clothes below :)

The New SM Woman Campaign Launch

     FUN FACT: Half of my closet is composed mainly of SM Woman tops and dresses. I love this brand because of the selection, fit, and price. I'm proud to say that I am SM Woman. I feel confident and strong when I'm wearing my picks from SM Woman whether it is from SM Woman Basics, SM Woman Prima, SM Woman Career, SM Woman Fashion, SM Woman Denim, and SM Woman Plus to name a few.

The New SM Woman Campaign Launch
   
     SM Woman has reached unprecedented heights as a fashion brand that seeks to make stylish clothing more accessible for every woman. From the quality of its materials to the range of sizes it offers, its classic designs to trendy ones, and flattering cuts that ensure a perfect fit every time – the brand spared no expense at redefining an all-new style with a bevy of exciting, fresh offerings.

The New SM Woman Campaign Launch
   
     During the launch, women of different shapes and sizes strut the runway wearing SM Woman clothes. It's an evening of creative styling, fashion show, and personalized shopping activity! In no particular order, sharing with you below my picks from SM Woman Prima, SM Woman Career, SM Woman Fashion, SM Woman Denim, and SM Woman Plus. What made the fashion show more exciting and interesting was the mix and match of these clothing lines of SM Woman that I've mentioned above plus the SM Accessories and shoes to complete each model's outfit.

SM Woman Denim
The New SM Woman Campaign Launch
Sm Woman Denim

SM Woman Fashion
The New SM Woman Campaign Launch
SM Woman Fashion

The New SM Woman Campaign Launch
SM Woman Fashion

SM Woman Prima and SM Woman Career
The New SM Woman Campaign Launch
SM Woman Prima and SM Woman Career

SM Woman Plus
The New SM Woman Campaign Launch
SM Woman Plus
   
     After the fashion show, we were also treated to s shopping spree at SM Woman section of SM Makati. Most of SM Woman items were on sale that night. I scored tops for 50% off! I'll be sharing with you my SM Woman haul in my next OOTD (outfit of the day) post soon!

The New SM Woman Campaign Launch
Thanks, Ria for this photo :)
   
     SM Woman brand ambassadors for plus size also graced the event. Saw these beautiful ladies, confident of their SM Woman outfit while strutting the runway. It feels so good to see empowered women. Kudos to Cai Cortez and Andrea Aldeguer for being an inspiration to plus size ladies :)

The New SM Woman Campaign Launch
Andrea and Cai

Sharing with you why these girls are confident...

“I believe that in order to be happy, you should first learn to love yourself. I don’t need anyone’s validation to feel good about myself.”– Andrea Aldeguer

“I don’t just embrace my curves, I celebrate it. I have a fabulous personal style and an even more fabulous body.”– Cai Cortez

I am confident, I am strong, I AM SM WOMAN!

Thank you so much, SM Woman for empowering Filipinas- to be exceptional, driven, strong, and confident! Cheers to a very successful I AM SM WOMAN campaign launch.

For more information on SM Woman 
Like them on Facebook: SM Woman
Follow them on Twitter: @_SmWoman 
Follow them on Instagram: @smwoman

Good Times!~

ELLE Celebrates 70 Years of Style

Tuesday, October 13, 2015

     One of the biggest international brands, ELLE, marks its 70th year, and here in the Philippines, the recent celebration was a chic fashion hurrah that showcased the iconic styles over the last seven decades along with the most in vogue styles of today.

     The star-studded event was held at Mega Fashion Hall in SM Megamall. Showbiz power couples were present with their families and friends to witness this grand celebration. Everyone's so excited to see the little ones strut the runway. The event also showcased the latest collection of ELLE Philippines including the travel accessories, kids' wear this holiday season, and other timeless pieces that only ELLE can offer. More details about the celebration below ;)
ELLE Celebrates 70 Years of Style
     The event was hosted by Nicole Andersson where the fashion fete featured an array of activities including the ELLE Exhibit, with prominent issues of the magazine together with the Kids and Juniors collections on display; and experiential areas where participants got to decorate their own shirts and shoes, take Instagram photos for printing as souvenirs, and learn more interesting trivia about the beloved brand.
ELLE Celebrates 70 Years of Style
Kids got to design their own ELLE shirt and shoes, and even had a meet and greet with the models at the mall event!
     Celebrity stylist Alyanna Martinez also came out to give tips to parents and kids on appropriate and stylish dressing, particularly for the anticipated Fall/Winter season. 
ELLE Celebrates 70 Years of Style
Celebrity stylist, Alyanna Martinez (right), with host Nicole Andersson (left), shares her styling tips for appropriate but chic holiday dressing for kids from ELLE Kids’ Fall-Winter 2015 Collection.
     ELLE’s celebration wouldn’t be complete without a catwalk presentation, and this one definitely did not disappoint. The limited edition “7 Decades, 7 Dresses” headlined the show with new frocks that mark each of the brand’s 7 decades. See the photos below :)

Feminine Flower Dress- celebrated women's power after the liberation from was in the 1940's    
ELLE Celebrates 70 Years of Style
Gingham Dress- the sweet dress of the 50's
ELLE Celebrates 70 Years of Style
MOD Dress- 60's signature dress
ELLE Celebrates 70 Years of Style
Ascot Dress- of the 70's
ELLE Celebrates 70 Years of Style
Zip Dress- so reminiscent of the 80's
ELLE Celebrates 70 Years of Style
Minimalist Asymmetrical Dress- 90's
ELLE Celebrates 70 Years of Style
Modern Dress- 2000
ELLE Celebrates 70 Years of Style
     A travel segment launched the ELLE Luggage line, with its array of soft and hard shell luggage in red, black, hot pink and copper colors, now available in the country.
ELLE Celebrates 70 Years of Style
You will never go wrong when you choose to travel in style with the classiest luggage line ELLE has to offer.
     Young fashionistas took over the runway to show off the Juniors and Kids F/W collections. Girls are all set to be the belles of the ball, with flowing, delicate dresses, metallic knits, couture- style suits, tutus and sparkling skirts. Touches of gold, red and silver, plus luxe embellishments like quilting, embroidery and sequins further elevated the collection’s sophistication.
ELLE Celebrates 70 Years of Style
Make sure your kids are dressed in style for their kiddie parties this holiday season with trendy pieces from the ELLE Kids’ Party Collection.
     The boys aren’t left behind, fashion-wise, of course, with trendy bottoms, and cheerful, graphic tops fit for the festive holidays.
ELLE Celebrates 70 Years of Style
Sporty looks from the latest ELLE Kids and Juniors collection
    ELLE Kids apparel and shoes are available at all leading department stores nationwide and at the Ogalala Store at Shangri-La Plaza, East Wing. Yay!
ELLE Celebrates 70 Years of Style
     I'm so excited to shop for Kenzo's outfit at Elle Kids. I'm sure he'll love this collection and will rock these pieces this holiday season. Thank you so much ELLE Kids for having me! Kenzo's OOTD will be posted soon wearing some of the ELLE Junior and Kids' 2015 Fall Winter Collection :)

To know more about their latest promos and updates on #Elle70
Like  them on  Facebook: ELLE Kids
Follow them on Twitter: @ELLEkidsPH 
Follow them on Instagram: @ELLEkidsPH

Good Times!~


Jessica Minh Anh's Iconic Hairstyles

Saturday, March 14, 2015

     As everyone anticipates and starts the countdown to Hudson River’s first ever floating catwalk next Thursday, we look back at Jessica Minh Anh’s most iconic hairstyles in her many history-making catwalks. The model and catwalk producer has continuously amazed the world with her fashion phenomena on the Grand Canyon Skywalk, Eiffel Tower, One World Trade Center, London’s Tower Bridge, PETRONAS Twin Towers’ Skybridge, Gardens by the Bay’s Skyway , Seine River in Paris, and Costa Atlantica’s sundeck in Dubai. Besides innovative catwalk presentation, Jessica Minh Anh is known for her extraordinary hairstyles that compliment her exotic look.

     I've experienced how to become Jessica Minh Anh for a day  through one of a kind hairstyling photo shoot. I became a model of HD Makeup Studio and Academy in one of their hair styling course graduation. I have mixed emotions being a hairstyle model because as you all know having a color-treated, my hair had  been abused many times with chemicals and during the graduation photoshoot, lots and lots of hair sprays and other hair styling products was used to style my tresses. Pulling, tugging, tucking, twisting, and other methods was used to make my hair stand up tall but I'm proud because I did it. See Jessica Minh Anh's Iconic Hairstyles and if I may add, my one of a kind hairstyle too! Click CONTINUE READING now :)
Jessica Minh Anh's Iconic Hairstyles

Behind the Scenes of Jessica Minh Anh's Iconic Photoshoot

Thursday, February 19, 2015

     I hate to admit it but I consider myself a frustrated runway model, I lack the height the physique plus the confidence to strut the runway. One of my favorite models, Jessica Minh Anh is preparing for another fashion show that will set a new record. She is buy right now, inspired to make another history as she will be walking in a 100-metre floating catwalk on the Hudson Rivera next month.   

     Fashion reached new heights when Jessica Minh Anh posed at 4000 feet on the Grand Canyon Skywalk or hung on the side of the iconic Eiffel Tower in her previous fashion shoots. This time, the model and entrepreneur turned the Big Apple into her latest photo shoot location covering the Hudson River, Times Square, Brooklyn Bridge, and New York’s famous skyline. 15 haute couture, high end ready-to-wear, and luxury accessory collections from 4 continents were featured in pre-J Spring Fashion Show 2015 photo shoot last weekend. The shoot is to produce the promotional photos and video for Jessica's upcoming 100-metre floating catwalk on the Hudson River on 19 March 2015. Click CONTINUE READING to read more of the preparation, seeing the photos takes me to dreamland!
Behind the scenes of Jessica Minh Anh's Iconic Photoshoot

Jessica Minh Anh Catwalking on the Hudson River

Friday, January 09, 2015

     Global fashion sensation Jessica Minh Anh was first introduced to the Big Apple in June 2014, when she famously transformed One World Trade Center into the world’s newest catwalk 6 months before it was officially open to the public. After marking another milestone in the fashion world on the iconic Eiffel Tower at the end of last year, the model and entrepreneur will return to New York to produce J Spring Fashion Show 2015 on the Hudson River.

     With a vision that goes beyond imagination, Jessica Minh Anh will turn the river’s giant glass boat into a unique floating catwalk on 19 March 2015. Guests will be seated facing the multi-facetted glass window while the boat is cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360-degree view from the boat, New York famous skyline and architectural masterpieces such as the Statue of Liberty, Empire State Building, One World Trade Center, and Brooklyn Bridge will become the natural backdrop for the phenomenal catwalk. Click CONTINUE READING to know more about this one of a kind fashion show.
Jessica Minh Anh Catwalking on the Hudson River

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