Cream Silk Modern Fillipina

Cream Silk Pays Tribute to the Modern Filipina on International Women’s Day

Tuesday, March 08, 2016

     As the world celebrates International Women’s Day, Cream Silk pays tribute to the Modern Filipinas who have experienced their own transformations. Championing women and their ability to achieve limitless possibilities, the number one conditioner brand in the Philippines further empowers them to go beyond beautiful and leave a mark in the world.

     Earlier this year, Cream Silk launched Transformations, its latest campaign, with five new ambassadors who perfectly embody the Modern Filipina, and who have all undergone personal journeys of change. Leading the way in inspiring women are Nadine Lustre, transformed to light up more screens; Coleen Garcia, transformed to conquer new heights; Julie Anne San Jose, transformed to own the spotlight; Yassi Pressman, transformed to take the lead; and Rachelle Ann Go, transformed to take on the world stage.
Cream Silk Pays Tribute to the Modern Filipina on International Women’s Day
     To kick off the celebrations, Cream Silk unveiled a music video honoring these Modern Filipinas, as they were serenaded with a reworked rendition of the popular tune, “Balisong” by OPM icon Rico Blanco. The music video was made to remind women of the true power of transformation, as embodied by the new Cream Silk ambassadors. In the video, each of these women relived their own incredibly inspiring transformation stories. Their dedication, hard work, and success are proof that there no limits to what a Modern Filipina can achieve, once she has transformed to go beyond beautiful.
Cream Silk Pays Tribute to the Modern Filipina on International Women’s Day
     To further highlight the women who inspire others every day with their talent, beauty, and heart, Blanco went as far as adding new lyrics to his beloved song to express what he thinks of the Modern Filipina:

“You are the sun in my skies,
you are the days in my nights.
You are the reason I smile,
you put the worth in my while.”

     More than anything, however, the video is truly a celebration—a tribute to laud every Modern Filipina whose beauty inspires, creates, and makes a mark in the world. Congratulations to all the modern Filipina, have a meaningful and happy International Women's Day!!!

The commemorative music video of “You’re Everything I Wanted (Balisong)” can be viewed at http://bit.ly/ModernFilipinas

Cream Silk Transformations: Spotlight on the #ModernFilipina

Monday, January 18, 2016

     A new year marks the beginning of new hopes, new promises, and new ambitions. A year where we all want to change or transform something whether it's physical, mental, emotional, or spiritual. Every year, I always make sure to change my hair color because I always want to look empowered. Before, I'm afraid to color my virgin black hair but as years passed by, I learned to be more confident of sporting different hair styles and colors.

     In line with the transformations that we want to achieve this new year, here's a great news from Cream Silk, the number one hair brand in the Philippines, together with the Philippines’ top magazines, continues to champion every Filipina’s journey of transformation, as they launch Cream Silk Transformations: Spotlight on the Modern Filipina, a glamorous, empowering and inspiring activity-filled event this coming January 23, 2016. 
Cream Silk Transformations: Spotlight on the #ModernFilipina
     This one-day affair, to be held at the World Trade Center tent will feature several areas hosted by MEGA, Preview, Metro, Meg, Yes, and Cosmopolitan. Attendees will be able to explore the whole venue, attend a variety of workshops presented by their favorite magazines, and experience their own hair transformations at Cream Silk’s special booth.   

     Every woman has the capacity to transform herself and unleash her beauty and become the woman she wants to be—and Cream Silk, with industry experts from each publication will show them how. The event’s workshops aim to empower the Filipina and equip them with confidence to maximize their assets. Just like how Cream Silk has been designed for the Filipina, to transform any hair into beyond beautiful hair, enabling them to conquer more. Topics include fashion, beauty, confidence building and hair care. 

     Aside from that, Cream Silk will also be introducing a strong lineup of Modern Filipinas, women who embody the traits and characteristics of the Modern Filipina to serve as inspiration, each being on the verge of their own transformations.
Cream Silk Transformations: Spotlight on the #ModernFilipina
     For the first time ever, the no. 1 hair brand in the Philippines and the top magazines, bring you the first ever live cover shoot experience. With this, event attendees will get to witness the transformations of the new generation of Modern Filipinas, who will surely make their mark this 2016.

     Event guests will head out transformed with beauty and confidence to inspire, create, and make a mark in the world. Doors open at 2 PM. I'm inviting you to join us as we celebrate the transformation of the Modern Filipina! 

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