Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?

Friday, August 26, 2016

     I rarely drink soda but when I do, I make sure that there's something unique with the flavor. I grew up drinking more water and juices and less to no soft drinks. BUT there are times that a new or unique flavor calls my name whenever I see them in grocery shelves. Just recently, two new flavors of the infamous Mountain Dew launched two flavors that will surely tickle your taste buds.
    
     Much like their iconic green bottle, Mountain Dew made another historic mark last August 12, 2016 as they launched the country’s first ever DEWmocracy. With two new and exciting flavors, #DewBlueShock and #DewLivewire, they are inviting you to take a stand and let your voice be heard! Highlights of the event and mechanics on how to vote for you favorite favor after the jump.
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Mountain Dew Blue Shock

  • The Dew charged with Raspberry Citrus 
  • Blue Shock is known to be cool and stunning. 
  • It lets action do the talking and leaves you, well, in shock! 
  • It has a distinct raspberry-like flavor that is unique to Filipinos. 
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Mountain Dew Blue Shock
Mountain Dew Live Wire

  • The Dew with a blast of Orange.
  • Live Wire is loud and electrifying. 
  • It is the Dew that hypes the crowd before jumping. 
  • As an orange flavor, Filipinos are sure to like its taste of familiarity.
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Mountain Dew Live Wire
     If I'm going to choose, I'll chose Mountain Dew Live Wire. I find the orange flavor exciting and refreshing to drink. The sweet-sour taste makes a great combination, perfect for our erratic weather. This flavor will make a hot afternoon full of energy and good vibes. Since this is offered for a limited time only, I'll replace my favorite juice drink from time to time with Mountain Dew Live Wire
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
     During the event brand manager of Mountain Dew, Ms. Kay Paras said that the goal of DEWmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain. If you want to remain one flavor, speak up! See highlights of the event below and what awaits the winner from the winning flavor :)
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Are you Team #DewLiveWire or Team #DewBlueShock?
Highlights of the DEWmocracy Event:

1. Making the campaign more exciting are two of the country’s top influencers to lead each flavor to victory – Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock. 
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Sam YG and Ramon Bautista
“Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” says Ramon. 
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Go Sam YG!!!
#DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”
2. According to Ms. Kay Paras, adding the two well-renowned influencers is a sure fit for each limited-edition flavor as well as the brand. These two influencers make it extra fun and exciting for the consumers to enjoy the two limited flavors.
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Sam YG for #DewLiveWire and Ramon Bautista for #DewBlueShock
3. Be heard and make your stand. Everyone has a voice. Are you #DewBlueShock or #DewLiveWire? Vote now on Twitter and Instagram to make your votes count. Voting period starts August 13 and voting will close on October 31. Voters of the winning flavor will have a chance to win a brand new Mitsubishi Estrada, perfect for your next wild adventure.
Mountain Dew's DEWmocracy: Dew Blue Shock or Dew Live Wire?
Are you Team #DewBlueShock or Team #DewLiveWire?

Stay updated with DEWmocracy at Mountain Dew Philippines
Like them on Facebook: Mountain Dew Philippines
Follow them on Twitter: @MountainDewPH 
Follow them on Instagram: @mountaindewph
#dewmocracy #dewblueshock #dewlivewire

Good Times!~

2 comments

  1. San b nkkbli nyan? wla ako mkita dito sa las pinas. Kaski supermarket ng sm at mga convenient stores

    ReplyDelete
    Replies
    1. Hi,

      All I know is it's available in leading supermarkets and groceries nationwide. I don't have a list of specific store. Thanks!

      Delete

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