Florsheim Philippines Return to Classics Launch

Sunday, May 17, 2015

     Classic never go out of style, do you believe that? Raise you hand if your answer is a resounding yes! I always hear my father that a white ensemble from head to toe is his definition of going back to classics. Wearing all white for him never go out of style. For me, a classic piece of clothing that will always be in my closet is a pair of jeans. How do you define classic?

     Weeks ago, I was invited to Florsheim Philippines Return to Classics Launch. The event was held at the newly opened branch of Florsheim in Ayala Fairview Terraces. During the event, top regional executive of Florsheim, Mr. Eric Leung, shared to us that the brand sees their relevance in the Filipino market because more than fashion, quality tops the heart of a Filipino consumer in choosing the right kind of footwear to buy. Highlights of the event after the jump. Scroll down please :)
Florsheim Philippines Return to Classics Launch
     Florsheim, established back in 1892, is a leading international footwear brand present in the US, Europe, Central and South America and in Asia, with stores in glitzy and glamorous locations such as New York, Milan, Sydney, Dubai, and Hong Kong. It is also present in China, Cambodia, Vietnam, Sri Lanka, Bangladesh, and the Philippines and will soon open its first store in Nepal. Popular Florsheim products include Royal Imperial, Imperial, Florsheim Regular, Comfortech and Sports and Casual.
Florsheim Philippines Return to Classics Launch
Florsheim Imperial Wingtips
Upper left corner: Florsheim Imperial shoe called MILAN, with premium calf weave leather upper, soft leather lining, leather outsole and craftsmanship from Italy.
     Mr. Leung explained to us important points on Florsheim's products and what are the trends for men and women this 2015. Leung further narrates his impression of the discerning taste of Filipinos when it comes to footwear products. For classic brands like Florsheim, loyal customers are maintained by making sure the classic styles remain relevant and updated. New customers are gained with the development of new styles which come in different colors. Florsheim enjoys consumer preference mainly because it supplies the need of consumers for the basic and the new – produced with premium quality raw materials and meticulous product development.
Florsheim Philippines Return to Classics Launch
2015 Trends for Men:
     directional, rounder toe shape with neutral tones like cognac and taupe. Men can choose from Imperial Wing Tips, ComfortTech or Formal Loafers, and Boots :) 
Florsheim Philippines Return to Classics Launch
Mr. Eric Leung, Florsheim's Top Regional Executive
Florsheim Philippines Return to Classics Launch
Florsheim Boots
     Mr. Leung also gave us tips on how to properly care for your shoes. He said that the more you stock them inside your cabinet, the more it will wear off. Florsheim shoes should be worn on a daily basis because the more you wear it, the more you will see the quality of Florsheim  shoes that will stand through the test of time. 
2015 Trends for Women
     man shoe, ankle booties, flats, and wedges. Those wedges are to die for!!! The colors for spring are classic blue, moss green, orange, lemon and pink, and beige, maroon and grey when going for more trans-seasonal colors. You can see the colors of the wedges below, aren't they pretty?!
Florsheim Philippines Return to Classics Launch
Mr. Manny Concepcion explaining to us the Florsheim XL Extralight outsole, a sole that is unbelievably light- much lighter than comparable materials. It is flexible, strong, Eco-friendly and provides excellent shock absorption.

Florsheim Philippines Return to Classics Launch
Florsheim Ladies shoes- PONDER, nubuck upper leather, soft kidskin lining, rubber outsole and with 6cm heel height in cream, blue, and red.
     Consumers will also continue to look for comfort, flexibility and durability when buying quality, classic and fashionable shoes, he said, adding that the Asian market will direct its sights on the fashion side, especially for young executives.

     Florsheim’s current campaign in the Philippines is focused on going “return to classics,” where it will highlight the staple styles for men, such as wingtips, loafers, lace-up and so on. These pieces are perfect for students who are going back to school. You need to invest in a good pair of shoes so Florsheim is here to give your quality and comfortable pair of walkers that will never go out of style!

     To check out the newest collection inspired by classic styles, visit the nearest Florsheim stores at Trinoma, Shangri-La Plaza, Glorietta 4, SM Mall of Asia, Festival Mall Alabang, Alabang Town Center, Ayala Fairview Terraces, Ayala Center Cebu, Abreeza Mall Davao and SM City Davao. 

For more information visit: www.retailspecialistinc.com/brands/Florsheim.
Like them on Facebook: @Florsheim Philippines 
Follow them on Twitter and Instagram: @FlorsheimPH


  1. Florsheim is definitely one of the longest footwear brands and my mom would always say that it's better to invest in classics so you can always keep it around as oppose to super trendy.:)

  2. Thios is one of my dream shoes. Our money worth its quality.


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