Dear Kitty Kittie Kath- Top Lifestyle, Beauty, Mommy, Health and Fitness Blogger Philippines: Press Release

I'm know that indulging once in a while to take care of your tresses is a must! You know I'm a cheapskate when it comes to products that I'm using but I cannot deny the fact that I also need to try something cost-effective and high-end ones. It's okay if you treat yourself once in a while specially if the product is worth the price. I've tried Kerastase Hair Care products before and I know it's really worth trying.

Kérastase presents a new range of legendary oils for a 24-carat indulgence. Since its launch in 2010, Elixir Ultime has become the new star product of Kérastase. It is the must-have product for hairdressers and it is an icon of beauty and sensuality for many celebrities and women around the world.

Ultimate Kérastase hair care using beautifying oil

Now, Elixir Ultime, the legendary oil by Kérastase, is proud to introduce its unique bath and beautifying oil masque. This new range of treatments offers shine, nutrition, protection and resistance to the hair, meeting the needs of all hair types. A complete, luxury submersion for the hair, which is left nourished and dazzling.

SUBLIME CLEANSING OIL SHAMPOO

SRP PHP 1,483

This daily cleansing formula, with its high concentration of precious oils, removes impurities and offers deep, gentle care, without weighing down the hair. Its delicate texture lathers instantly into a generous foam which leaves an enchanting perfume throughout the hair. The hair is deeply nourished. It is left incomparably light and radiant.

BEAUTIFYING OIL MASQUE

SRP PHP 2,708

Applied weekly, this formula, a deep infusion of precious oils, offers normal hair an outstanding nourishing treatment. Its creamy texture and sensual fragrance leave the hair soft and subtly perfumed. Fully replenished, the hair is left deeply nourished.

When oil becomes gold

As with 24 carat gold, the ingredients in Elixir Ultime are of the utmost purity. Inspired by the principles that define the precious nature of gold, Kérastase turns hair into a unique and delicate material. An exclusive core formula of four highly concentrated precious oils:

Pracaxi oil: originating from Amazonian regions, it is known for its anti-oxidant benefits. It enhances hair shine and nourishment.

Argan oil: one of the rarest oils in the world, it is prized for its reparative and regenerative properties. It helps to keep the hair light and supple.

Maize oil: rich in vitamins A, E and Omega 6, it is extracted from Central American maize-germ. It nourishes the hair, offering shine, softness and protection.

Camellia oil: Native to Central and Eastern Asia, it is the most fragrant and luxurious of the oils. It gives magnificent shine and suppleness to the hair and helps to smooth the hair fibre.

New 24 CARATS In-Salon Ritual

Drawing on the principles that define the precious nature of gold, Kérastase turns hair care into 24-carat alloys thanks to this 20-minutes ritual. A blend of three Elixir Ultime hair care products to nourish the hair and beautify the fibre.

24 Carats Ritual offers the optimal equilibrium between rich care and free-flowing lightness. This ultimate haircare experience adds softness to the hair and supports the hair fibre’s radiance and shine.

The 24-Carat Ritual starts with a double application of Elixir Ultime SHAMPOO. Next, a dose of Elixir Ultime original oil is then blended with the MASQUE in a bowl. The Kérastase hairdresser applies this treatment lock by lock with a spatula, delicately massages the hair, and then rinses thoroughly. The ritual ends with the application of the Elixir Ultime oil that best suits the individual needs of the hair (ELIXIR ULTIME or one of the three ELIXIR ULTIME GRANDS CRUS: for colour-treated hair, for damaged hair or for fine, sensitised hair)

New Elixir Ultime SHAMPOO & MASQUE is now available, so hurry get the first dose of your hair indulgence! For more information, visit the official Kérastase Paris website at www.societedekerastase.com or call the Kérastase Paris hotline at (02) 672-7200.

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Are you ready for smoother and shinier hair? We can now achieve that sleek straight and sexy soft curls with this revolutionary tool from one of the world's leader in professional salon industry.

A REVOLUTION IN HAIR SMOOTHING HAS ARRIVED

For the first time, two world class brands combine their expertise to create a revolutionary tool: Steampod. Result of a collaborative partnership between L’Oréal Professionnel and Rowenta, Steampod is the first ever hair smoothing iron that delivers a continuous stream of high-pressure steam. Steampod’s flawless technology and associated care products guarantee never-before-seen results that could spark a new hair revolution.

After five years of research and development and eight patents, developed by hairdressers for hairdressers, Steampod has become a professional in-salon straightening and smoothing tool, which can also be used to add texture and movement to the hair. The results:

· Repaired, nourished hair
· Smoothed, sealed ends
· Brilliant shine
· Long-lasting results
· Ultimate Care from Pro-Keratin and steam

L’Oréal demonstrated to show the “thermal shock effect” of normal iron versus Steampod by pressing iron onto cloth for 3 minutes. The result? It showed that iron produces a “burnt” effect while Steampod doesn’t which then prevents hair cuticle damage.

Hair Revolution Reinforced by Innovation: Steampod with Rowenta

Steampod is the world’s first hair smoothing iron that delivers a continuous stream of pressurized steam from an in-built steam generator. This is in partnership with Rowenta, the world leader in household appliances and inventor of steam iron.

As the name suggests, the key element is steam. Steam:

· Gently opens up the cuticle delivering the treatment into the core
· Gradually heats the hair preventing heat shock to prevent cuticle damage
· Smooths down the cuticle sealing the ends for a flawless finish

Steampod offers distinct performance advantages, thanks to four technical innovations:

· A water demineralization system for steam of unrivalled purity*
· Five temperature settings (from 170 to 210 °C) depending on the desired style and the sensitivity of the hair
· An ultra-thin detachable comb to untangle hair before application
· High-tech, anodized ceramic, adjustable plates for uniform pressure and perfect smoothing from the roots to the ends.

Steam is also central to Steampod hair care products. Used with the tool, the formula are steam activated: the steam, acting like a vehicle, carries along the active ingredients and makes them penetrate into hair fibers.

Pro-Keratin Technology: The Best of L’Oréal Professionnel Hair Care

We introduce the Steampod hair care products, our very first Pro-Keratin steam-activated product range. Its steam-activated smoothing and repairing creams contain Pro-Keratin that:

· Contains incell that strengthens fibre
· Pro-Keratin reconstructs hair
· Nutri cationic agents gives ultimate nutrition
· FORMALDEHYDE-FREE – no carcinogen gas that could be formed from ingredients activated through heat

Results include long lasting straight, strengthened hair with mirror shine! These products can be used at home to sustain hair that looks shiny, nourished and protected after straightening.

Mythic Oil is also to be used for finishing touches during blow-dry, after any of the Steampod services. This can also be used at home to maintain smoothness, shine and suppleness.

Xtenso Care Shampoo (230ml): PHP 400
Masque (500ml): PHP 1350

Hair Revolution Supported By The Right Partner: Bench Fix Salon

The power of this technology is in the X-tenso Care products used for Keratin Steam Bond and Keratin Steam Care services which are available first at Bench Fix Salons, one of the fastest growing salons in the country with innovative and highly creative team of hair artists.

Keratin Steam Care Service gives an anti-frizz smoothing effect that can last up to 3 days, if used for normal to slightly sensitive hair. But with continuous use with X-tenso Care, hair fibre is reconstructed from the inside out, preventing it from breakage and dryness.

Keratin Steam Care (Long): PHP 2500 | (Short): PHP 1500

Keratin Steam Bond Service – the first steam smoothing service with the ultimate repair of Pro-Keratin found in X-TENSO CARE. You have two choices depending on the permanent look you want to achieve:

• Ultimate Straight Smoothing – straight and silky look until the ends of the hair
• Natural Straight Smoothing – straight and shiny with more natural movement