Press Release: L'oreal Professionnel Philippines #WearYourColorProud now at David's Salon

     Remember my post about the #WearYourColorProud campaign by L'Oreal Professionnel Philippines? Click HERE and read my experience! I'm sure you've seen how my dull color-treated hair transformed into healthy and shiny hair that compliments my skin tone. The campaign was very successful that's why they're bringing it to David's Salon this February! Yes yes yes!!! You can now avail this hair color treatment at your favorite David's Salon branches. Details will be posted soon :) So to those who missed the chance to achieve the hair color that will compliment your skin tone, here's your chance to #WearYourColorProud! 

For more information and promo updates:

Like their Facebook page: L'Oreal Professionnel Philippines

Follow them on Twitter: @LOrealProPH

Instagram: @LorealPropPH

[CLOSED] L'Oreal Professionnel Philippines x Dear Kitty Kittie Kath #wearyourcolorproud + GIVEAWAY!!!

     If there's one thing that I want to achieve other than flawless skin, it's the right hair color for my asian skin tone. Having colored hair can make ones personality stand out in the crowd so if you want to have a flattering hair color, it should complement your skin tone. I know that choosing the right hair color is not that easy because there's a wide range of colors to choose from. It's also hard to decide because not all color treatment products will show beautiful and radiant on each hair strand. I know there's a lot of considerations that we make before we push through it and for me that includes the shade, the salon, the stylist, the price and the most important is the brand of hair color that you'll use. So are you ready to Wear your color proud?

   Filipinas deserve to have their beauty brought out and developed the best way possible. With this, Filipinas everywhere will be empowered to showcase their looks and character. As the leading provider of hair color in the Philippine salon industry, it is L’Oreal Professionnel’s advocacy to be able to provide all Filipinas the best hair color using the right hair color brand for them and we want to do this through proper consultation and diagnosis. It is our aim to be able to educate hairstylists on the science of proper skin tone diagnosis to give all types of Filipina - mestiza, morena or chinita- the hair color that suit them best.

Wear your color PROUD!!!
EVERY FILIPINA – MESTIZA, MORENA OR CHINITA – CAN NOW BE PROUDER OF HER COLOR + GIVEAWAY!

Product Review: Kerastase Cristalliste Bain Cristal Luminous Perfecting Shampoo

     I pay more attention when it comes to hair care now than before. My hair was very low maintenance before because all it takes to complete my hair care routine every day includes shampoo and conditioner. I don't apply serums and I don't blow dry my hair. I just let it dry naturally and after combing I'm good to go. But as time pass by consider the age factor and numerous chemical treatments that I've gone through, my hair strands became weak and brittle. I have thin limp hair to begin with and it's easily prone to dullness and breakage. The worst thing that happened to my locks was major major hair fall. To address these issues, I change shampoo and conditioner every month- some lessened the hair fall while others make it worst. I already found my HG shampoo with Pure Beauty Tsubaki Treatment Shampoo and Botanique Spa Morocco Argan Oil Shampoo but there are times that my hair still needs extra care and shine. With so many brands of commercial and organic shampoos in the market today, it's very hard to choose which one to try first as most of them promises good results. What my hair needs now is shine! My digi-permed hair will turn three months old this coming November that's why the curls are not that shiny anymore. Thank goodness that Kerastase is here to rescue. 

     To tell you honestly, I'm not planning to use this shampoo because I was very much contended with the current shampoo that I'm using. I was planning to repurchase another bottle of Botanique Spa shampoo earlier this month but I decided to give this variant a try. If you'll ask me why I veered away from this varaint without trying it first, then the answer would probably my first experience with another variant of Kerastase shampoo- the Reflection Bain Chroma Riche. I had a not so good experience with the first variant of shampoo that I've tried from Kerastase but with this one, that impression vanished! It made me think again that all shampoo variants were created with a purpose and that purpose should serve us well. So do you think this shampoo made a yay or a nay? Click CONTINUE READING to read my experience!

Kerastase Cristalliste Bain Cristal Luminous Perfecting Shampoo
KÉRASTASE PARIS, the “hair and scalp expert since 1964” unveils Cristalliste, the best-kept secret for hair that shines bright from roots to tips. Hair that sparkles like crystal, weightless as light—the KÉRASTASE PARIS Cristalliste is enriched with the Liquid Light Complex, cleaning and purifying the hair’s roots, polishing the hair’s dry ends and enhancing its natural glow and shimmer. The result is hair that is feather-light and smooth, cascading down in a flowing manner, with luminous shimmer caused by the refraction of light from one hair fiber to the other.

Press Release: L'Oreal Paris Fall Repair 3x

     Many women suffer from hair fall. I experience this problem once in a while and it's really embarrassing. I've tried different shampoos and conditioners but only a few of them actually works. If you experience having fragile hair and occasional hair fall, L'Oreal research has identified 3 major causes of hair fall:

• Hair Malnutrition- Hair growth is programmed and controlled at the hair roots. When the roots are malnourished, the hair grows without essential nutrients becoming weak and underdeveloped.
• Root Fragility- Starting at the root, the diameter of the hair fiber is below average, which makes it more likely to break
• Fiber Damage- Disruption of the hair's cuticle, which acts as a shield for hair, leads to hair being significantly more vulnerable to external aggression.

New L'Oreal Paris Fall Repair 3x Strong, Stunning Hair Starts from the roots

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution

     I'm sure by now, most of you have seen gorgeous hair transformations of beauty bloggers, media personalities and even celebrities who joined the #hairrevolution movement. I'm very privilege to be one of the first bloggers who experienced this new smoothing service from the hair experts- L'Oreal Professionnel and Bench Fix Salon. I'm lucky to get the first dibs on STEAMPOD and witnessed how this breakthrough in salon industry made dull straight hair and nappy waves into smooth, shiny and healthy locks!

     Three weeks ago, I attended my first event of the year and I'm so happy that our friends from Castro PR chose me to be one of their #hairrevolution leaders :) The event was held at Bench Fix Lab, Glorietta 5. We (Aya and Ina, two of my pretty blogger friends) arrived on time at the venue and registered in this area. Bloggers were welcomed by the gorgeous Mikki Galang of Castro PR. 

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Thank you very much for inviting Dear Kitty Kittie Kath!!!

     Busy crowd, beauty and fashion bloggers waiting for the event to start. I'm excited and nervous at the same time and totally forgot to take photos with them :( 

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Beauty and Fashion Bloggers while waiting for the program to start

     Finger foods and appetizers were served non-stop! These yummy treats from Bizu satisfied my cravings that day. 

    

     Before the program started, I got a close encounter with the Steampod and L'Oreal X-Tenso Care products. This tandem will make your hair smoother and healthier. So to those who veered away from traditional straightening and rebonding after the damage and trauma your hair experienced, don't lose hope, join the fight and give your hair a new life!

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
The first in our country :D STEAMPOD- hair ironing device with steam to protect the hair from damage while straightening. This is brought to us by L'Oreal Professionel in partnership with Rowenta Salon and the service  at selected Bench Fix Salon branches.

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
L'Oreal X-Tenso products for that shiny and vibrant hair

     The event was hosted by Ms. Lia Cruz of Glamourbox. L'Oreal Professionnel Philippines gave us a glimpse on how this revolutionary tool started and why professional hair dressers around the world stressed the importance of Steampod in producing smoother and healthier hair in less time and damage than the traditional way of hair straightening. 

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Hosted by Ms. Lia Cruz of Glamourbox

     Mr. Gino Cruz, brand manager of L'Oreal Professionnel Philippines proudly announced this team-up with Bench Fix Salon in giving us the best and most advanced technique in salon industry. Together with Ms. Keti Maderazo of Bench Fix Salon, they explained the importance of this new invention and the proper use of hair treatment products to achieve beautiful and healthy hair without compromising its health.

     They also introduced the Steampod specialists who were trained by one of the country's top hairstylist, Mr. Alex Carbonell. These individuals are specialized with Steampod so rest assured that you hair is well-taken care of.

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Mr. Gino Cruz brand manager, L'Oreal Professionnel

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Keratin Steam Bond or Keratin Steam Care?

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Ms. Keti Maderazo of Bench Fix Salon

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Manuelito De Guzman, Educator at Fix Training Center

 Ceasar Sitchon of Fix Trinoma, Anabelle Delos Reyes of Fix Serendra, Hermes Mondido of Studio Fix by Alex Carbonell with Mr. Gino Cruz and Ms. Keti Maderazo 

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Thank you so much for these amazing products!

     And now to the most exciting part, the revolutionary hair treatment experience. But before the treatment, Hermes of Studio Fix consulted my hair and advice me to have the Keratin Steam Care treatment which gives an anti-frizz smoothing effect that can last up to 3 days. He also said that my hair is already straight and it only needs the right kind of treatment. Since my hair is colored, it's prone to dryness which results to frizzy hair. Thank you Hermes for making me realized that I have straight hair and doesn't need to sacrifice it's health with regular rebonding treatment. All I need is to maintain it's texture and shine with the help of Pro-Keratin products like the X-Tenso Care shampoo and masque. Here's my hair before the treatment: dull and lifeless, lacks shine and the color isn't vibrant :(  

     See the transformation below and be amazed with the results! More pictures after the jump :D

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
L- My hair is cleansed with X-Tenso Care shampoo
R-  Pro Texture Treatment and Steampod

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
L- Applied X-Tenso Care Masque for 10-15 minutes
R- Applied Mythic Oil and Steampod

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Blowdry the ends to achieve the soft curl look and applied Mythic Oil for finishing.

     My lifeless and dull hair became livelier and shiny. The photo below showed that the color of my hair became more vibrant after the treatment and this mirror shine lasted for 3 days! 

STEAMPOD by L'Oreal Professionnel and Bench Fix Salon Launch #hairrevolution
Photo credits to L'Oreal Professionnel Facebook Page

     Now you can achieve smoother and healthier hair with L'Oreal Professionnel Steampod. Join the #hairrevolution and be part of the cause! You may also get the chance to win the #steampodIPADminigiveaway. 

     To know more about L’Oreal Professionnel Steampod and its #hairrevolution campaign, visit these pages: Website http://www.lorealprofessionnel.com ; Facebook 

http://www.facebook.com/LOrealProPH ; Instagram http://www.instagram.com/LOrealProPH;    Twitter http://www.twitter.com/LOrealProPH ;  Youtube http://www.youtube.com/LOrealProPH