HONOR 600 Fever Takes Over SM MOA as Thousands Celebrate First Day Sale

     The excitement was impossible to miss as HONOR Philippines officially kicked off the first day sale of the much-awaited HONOR 600 Series at the SM Mall of Asia Music Hall on May 30. What started as a smartphone launch quickly turned into a full-blown celebration, drawing thousands of HONOR fans, tech enthusiasts, content creators, and curious shoppers eager to experience the brand's newest AI-powered smartphone.

     The Music Hall buzzed with energy from the moment the doors opened. Fans lined up early to score exclusive deals, exciting freebies, and of course, be among the first to take home the HONOR 600 Series.

HONOR 600 Fever Takes Over SM MOA as Thousands Celebrate First Day Sale

     Adding to the festive atmosphere was an impressive lineup of performers and celebrity guests. Rising P-Pop groups FINA and It All Started In May brought youthful energy to the stage, while newly crowned The Miss Philippines queens Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano, and Catherine Wardle graced the event. Hosting duties were handled by reigning Miss Earth Philippines 2025 Joy Barcoma, who kept the crowd entertained throughout the day.

HONOR 600 Fever Takes Over SM MOA as Thousands Celebrate First Day Sale

     The event also welcomed some of the most talked-about young stars from Pinoy Big Brother, including Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria. Carmelle Collado further energized the audience with a lively performance that had fans cheering along.

We are truly overwhelmed by the incredible support we have been getting for HONOR 600," shared Stephen Cheng, Vice President of HONOR Philippines. "The turnout at our first day sale event proves how excited Filipinos are about AI-powered innovation. HONOR 600 is designed to bring flagship-level AI experiences to more users, and we're thrilled to celebrate this milestone with our HONOR fans."

     As the program continued, attendees were treated to special performances and fan interactions from Rabin Angeles and Angela Muji. The excitement reached another level when James Reid took the stage, instantly sending the crowd into a frenzy. To cap off the celebration, OPM favorite Mayonnaise delivered a hit-filled set that had the entire venue singing along.

HONOR 600 Fever Takes Over SM MOA as Thousands Celebrate First Day Sale
James Reid singing Randomantic

HONOR 600 Fever Takes Over SM MOA as Thousands Celebrate First Day Sale
Mayonnaise Band performing Jopay

     Beyond the entertainment, guests were able to explore interactive experience zones showcasing the HONOR 600's standout AI features. Visitors got a firsthand look at tools such as AI Image to Video, AI Eraser, AI Outpainting, and the device's advanced portrait photography capabilities—features designed to make content creation easier and more creative than ever.

HONOR 600 Fever Takes Over SM MOA as Thousands Celebrate First Day Sale
James Reid, yours truly, my son Kenzo and Mayonnaise Band

     The overwhelming turnout marks another major milestone for HONOR Philippines following the successful launch of the HONOR 600 Series. With its impressive AI-powered features, premium design, and competitive pricing, it's easy to see why the HONOR 600 continues to capture the attention of Filipino consumers.

HONOR 600 Fever Takes Over SM MOA as Thousands Celebrate First Day Sale

Pricing and Availability

The HONOR 600 5G is available in the following configurations:

• 8GB + 256GB – Php 28,999
• 12GB + 256GB – Php 32,999
• 12GB + 512GB – Php 37,999

Meanwhile, the HONOR 600 Pro 5G with 12GB + 512GB storage is priced at Php 49,999.

     The HONOR 600 Series is now available at HONOR Experience Stores and partner retailers nationwide, as well as through HONOR's official stores on Lazada, Shopee, and TikTok Shop. For the latest updates and announcements, visit HONOR Philippines' official channels and stay tuned for more exciting releases from the brand.