6 Social Media Tactics You Need to Try this 2022

     There's no doubt that social media now plays an irreplaceable role in our everyday lives. In fact, its influence is so vast that half of the world's inhabitants partake in it. According to research released by Kepios back in October of 2021, 4.55 billion people around the globe—409 million of which were new—use social media networks regularly. This equates to a whopping 57.6 percent of Earth's total population. This 2022, experts believe that this number will rise even more, especially with the pandemic still being largely unresolved.

     With social media expected to occupy more moments of our lives this year, brands—especially smaller ones—should take advantage of the opportunity and step up their socmed tactics to even higher heights. And if you haven't, seek the help of social media marketing agencies in the Philippines to help you optimize your social media operations. To help you adapt to 2022 and get you started on the right foot, we'll be providing you with tips that you can use to refresh your business' social media page this year!

6 Social Media Tactics You Need to Try this 2022 
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Put More Effort in Engagement Practices

     This 2022, more people will be relying on social media to connect more than ever. After all, the threat of COVID-19 is still present all over the world—meaning a lot of activities will remain present online.

     And with more people present online, it'll be best for your brand to focus on boosting your social platforms' engagement activities. This way, you'll always be on top of people's minds.

     For starters, you can create interactive content like questionnaires, quizzes, and tests, which your target audience can directly access and respond to. Aside from this, you can also foster conversations by creating 'Question & Answer Sessions.'

     Another good way of improving interaction with customers is by featuring and sharing user-generated content (UGC). UGC is any type of post, content, or comment that features your product or service and is created by a consumer.

Adopt Social Media Customer Service

     With the COVID-19 virus (and its variants) still running rampant across the world, many will still opt to remain at home and carry on with transactions virtually. This means that more people will flock to brands and businesses' social pages for questions regarding services or products.

     On that note, the best course of action that brands online can take is to bolster their customer service this 2022. By doing this, you strengthen not only your presence online but also your standing with consumers and potential clients. You'll make a good impression and develop your brand into a reliable and trustworthy partner.

Go on Live Regularly

     In 2020, the way people, especially brands, use social media changed completely. Before, businesses would only use social platforms' "Live" feature for special occasions. But now, they use it for almost anything.

     As we all know, this is due to the constraints that the pandemic has put upon all of us, specifically our movements. And because of that, foot traffic in brick-and-mortar shops is not as energetic as it used to be.

     To counter that, businesses have begun going on "Live" more often. They use it to sell things, for giveaways, for raffles, or to simply check up on and interact with their customer base. This trend will likely continue this year seeing as the pandemic is still with us.

Opt for Short and Entertaining Videos

     With many people now spending most of their time on social media, brands are going to take advantage for sure. This means that platforms will be crowded than ever before, especially with different kinds of content, making the competition steeper.

     One way you can work around this is by providing shorter clips—able to capture the attention of your target audience without boring them. However, it's also important that you give value through these short snaps. Don't just make it all about entertainment, provide a learning experience. You can do this by creating hack videos, how-tos, or clips that are DIY-oriented.

Use Paid Ads

     Another way to get ahead of your competitors online and stand out is by investing in paid ads. Paid ads work by getting your products and your services to people who are more likely to shop from you.

     Through paid ads, you also save a lot of money. Because it targets only those that matter to your brand, you only need to pay a fraction of what you will if you use traditional ads, which can't narrow down your audience.

Improve Your Social Listening Skills

     The same as always, engagement will be a key part of your brand's social media platform this year. After all, people will be on their phones and computer screens more often this year. However, instead of doing what you did last year, take your interaction to the next level by developing your social listening skills.

     Social Listening involves not only observing and responding to your audience, it means using the information you've gathered to fine-tune your strategy.

     If you develop this skill, it'll be easier for you to get the pulse of your audience—what they want to see, what they expect, and what works for them. It'll also make you aware of things that they don't like in terms of posts, content, and interaction.

Conclusion

     While it's important to put focus on your social media strategy, it's not the end-all and be-all of your brand's online presence. To seamlessly navigate the digital marketing space, you also need to put emphasis on other aspects, specifically your website and online store. After all, these will serve as your landing pages—be they advertisements, social media campaigns, content, or posts.

     With that said, you should take the time to update its functions. Start by making your website easier to navigate and consumer intuitive. Next, make your store's online check-out as simple as possible—avoid adding unnecessary sections. Also, make it a point to expand your payment options, which users will definitely appreciate.