Beko HarvestFresh FridgeFreezer Launch

Friday, April 16, 2021

     The pandemic made a great impact on our lives when it comes to health and wellness. One of the things that you can do to protect yourself and your family from the virus is by strengthening your immunity that's why health is on top in this new normal. These days, eating healthy and wholesome foods is no longer just a trend but a way of life for many.

     This growing trend is when people get their vitamins from natural foods. However, fruits and vegetables start to lose vitamin content from the moment they are harvested up to the time they are consumed. These vitamins are key for boosting the immune system, promoting a healthier heart, supporting healthy cognitive brain function and providing natural antioxidants to protect the body from disease. Fret not because new technology could help fruits and vegetables stored in the refrigerator stay as nutritious as the day we bought them. Yes, you've read that right and I'm amazed about the newest thing that innovation has to offer. Presenting Beko HarvestFresh! More details about the coolest fridge to hit Philippine shores after the jump.

Beko HarvestFresh FridgeFreezer Launch

Beko HarvestFresh
  • Inspired by nature, powered by light, HarvestFresh is the innovative technology developed for Beko fridges. 
  • HarvestFresh uses three colors—green, blue and red—to mimic the 24-hour sun cycle and natural sunlight.
  • HarvestFresh will be available in select Beko Refrigerator models. 
  • Beko, Europe's Europe's No. 1 Appliance Brand, provides technology solutions that help empower consumers to live healthier. 
  • Their whitegoods include refrigerators, cookers, washing machines, ovens and vacuum cleaners.
  • Total Quality Assurance provider Intertek Laboratories has independently verified that Beko HarvestFresh preserves vitamins A and C, which are two key contributors to a healthy lifestyle, for up to five more days.

Beko HarvestFresh FridgeFreezer Launch


How Beko HarvestFresh Works?

HarvestFresh Cycle- mimics the sun cyle
  • The first four hours, the crisper lights will shine blue, mimicking dawn and the first light of day. 
  • This followed by two hours of green light replicating midday. 
  • Then six hours of red light imitating the more muted tones of dusk. 
  • The drawers will then turn dark for 12 hours to represent nighttime.

     "We believe in creating technology that responds to the needs of consumers. With HarvestFresh, we are helping them eat healthy and vitamin-rich fruits and vegetables," said Gurhan Gunal, Country Manager of Beko Pilipinas Corporation. HarvestFresh and Beko's other technologies are consistent with its mission of empowering the new generations to live healthier and providing accessible wellbeing for their consumers.

     What I love with Beko HarvestFresh is no fruits or vegetables will come to waste. For someone who loves eating fruit and vegetables, maintaining their freshness is the number one thing that's why for our family, we only buy a week's worth of food to avoid overripening fresh produce. With Beko HarvestFresh, we can now enjoy monthly grocery and save time, energy, and our health from being exposed to the virus because we only need to go out to replenish our stock once a month. 

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