AVON Philippines Empowers Women to #SpeakOutListenUp

Friday, December 06, 2019

     Avon goes orange to spark conversations on violence against women and girls from November 25- December 10, 2019.  Avon strongly advocates for women to #SpeakOutListenUp. On1y Avon has donated $65M to fight violence against women and girls (VAWG) all over the world and supports 4 women-centered NGOs in the Philippines through annual donations.

     Avon Philippines is rallying behind the UN Women's 16 Days of Activism Against Gender-Based Violence by launching the #SpeakOutListenUp campaign and encourage victims and survivors to speak out and share their stories and urge everyone to listen up.

Avon Philippines Empowers Women to #SpeakOutListenUp
Avon Orange Tote and Sling Bag

     For 16 days, ORANGE has been chosen as the symbol of a brighter future where women won't fear violence in their homes, on the street, or online. Since adapting the color is one way to show solidarity with all the women all over the world. Avon is going orange across its social media platforms from November 25 (UN International Day for the Elimination of Violence against Women) to December 10 (Human Rights Day).

     This way, the company can amplify the message, spark conversations, and raise awareness on different forms of violence that prevent women from reaching their full potential as well as the many ways they can protect themselves and report instances of abuse.

     As part of its efforts for the 16 Days of Activism, Avon partnered with World Association of Girl Guides and Girl Scouts (WAGGGS) to ensure more women and girls are able to identify gender-based violence and identify resources to safely seek help. The partnership launches a new training and awareness program for Avon Representatives and girl scouts in the Philippines as well as in Argentina and South Africa.

     For over 130 years, Only Avon has been steadfast in its mission to empower women everywhere. The first step to empowering women is to make sure they live happy, healthy lives. This cannot be achieved without ensuring their safety. That's why Avon has a strong legacy of championing programs that help in the promise of putting an end to Violence Against Women and Girls (VAWG), contributing more than $65 million globally to women-centered organizations like Malala Fund and Vital Voices.

     In the Philippines, Avon has constantly been collaborating with and making donations to Women's Care Center Inc. in Manila; Inang Makabayan Aksyon Foundation in Pampanga; Gender Watch Against Violence and Exploitation (GWAVE) in Dumaguete; and Luna Legal Resource Center for Women in Davao to further the cause. Avon's 16 Days of Activism is part of its enduring commitment to stand with and stand for women. After all, women's rights are human rights.

Learn more about the campaign:
Like them on Facebook: Avon Philippines
Follow them on Twitter: @AvonPH
Follow them on Instagram: @avonph

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