RCBC New Logo and Tagline Launch

Saturday, July 29, 2017

     A stable financial institution is what we need to help us manage our hard earned money that's why we are always in search of a bank where we will give our loyalty and trust. With issues here and there concerning some of the biggest financial institutions in our country in the past months, the Filipinos are more diligent in choosing a bank that will cater to all financial needs.

     Just recently, Rizal Commercial Bank Corporation (RCBC) unveiled their new corporate logo and tagline “We believe in you,” which signals the start of a new era of providing excellent and trusted banking services for Filipinos. The launch gave us an idea of what RCBC has to offer not only to past clientele but to the millennials as well. More information below.

RCBC New Logo and Tagline Launch

We Believe In You
This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” said RCBC President and CEO Gil A. Buenaventura.
RCBC New Logo and Tagline Launch

     According to Mr. Buenaventura, the tagline "We Believe in You" is not just a simple slogan but a battle cry to show their unwavering support and trust to the indomitable Filipino spirit. The new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car.

RCBC New Logo and Tagline Launch
RCBC President & CEO Mr. Gil. A Buenaventura


     The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money. Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.

RCBC New Logo and Tagline Launch
We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations
RCBC New Logo and Tagline Launch
RCBC Chief Marketing Officer Ms. Ces F. Natividad
photo from RCBC Facebook Page

RCBC Products and Services

     In a report showed by Philippine Statistics Authority, our population is composed of 1/3 millennials. A 2015 Labor Force Survey showed that 47.1 percent of the 42 million labor force belongs to the 15-34 age group. Younger Filipinos need bank services to manage their finances and RCBC products allow these millennials to save and conveniently manage them.

RCBC’s Debit Cards- depositors can get when they open an RCBC savings or checking account.

RCBC New Logo and Tagline Launch

RCBC Bankard- gives cardholders the flexibility to manage their expenses because of the unli 0% option.

RCBC New Logo and Tagline Launch

     Investment Trust Funds and iSave- RCBC’s product portfolio which customers can manage online. It is an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use.

RCBC New Logo and Tagline Launch
Top executives of the Rizal Commercial Banking Corporation (RCBC) led the ceremonial toast to celebrate the unveiling of the bank’s new logo and corporate philosophy “We Believe in You”, during a formal ceremony held in Makati. The toast was led by RCBC Chairperson Mrs. Helen Y. Dee (middle); and RCBC President & CEO Mr. Gil A. Buenaventura (2nd from left). They were joined onstage by Bankard President & CEO Simon A. Calasanz (1st from left); RCBC Savings Bank President Mr. Rommel S. Latinazo (2nd from right), and RCBC Chief Marketing Officer Ms. Ces F. Natividad (1st from right).
photo and caption are taken from RCBC's Facebook Page

     The bank’s brand refresh comes as RCBC enters its 57th year of excellent business in the Philippines. The bank reached a consolidated net income of P1 billion in the first quarter of 2017. It also showed more strength as assets increased to P526 billion as of March 2017. RCBC’s total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017. 

Congratulations, RCBC. Your new logo is simple, fresh, and minimalist but it has a big impact on young clients. Thank you for believing in us!

Have you seen the newest logo RCBC in their branch near you?

For more information on RCBC Saving Bank
visit their website: www.rcbcsavngs.com
Like them on Facebook: RCBC Group
Follow them on Twitter: @askRCBC

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