Hello dearies! Let me share with you another grand event that happened last Friday at Robinson's Place Manila. I was invited by Lee Jeans Philippines to celebrate their 125th Anniversary by creating your own jeans! Yes, I have a new pair of Lee Jeans and the most exciting part was I customized it according to what I like it to be. I've been loyal to this brand since I was in college so being part of this event was a dream come true :) I had a blast during the event and I'll share with you what happened from the DIY section- Lee Jeans Spring/Summer 2014 Collection show and the Archive Tour. Click CONTINUE READING to know more about their history and the stories behind the tour.
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| Lee 125th Anniversary Archive Tour + Lee Denim DIY |
Building the exhibit from the ground up, the two-storey contemporary metal-and-wood structure will first be constructed in Glorietta and deconstructed to be put up again in Robinson’s Place Ermita and then to SM Mall of Asia. The Lee Archives serves not so much as a museum as a chronicle of fashion firsts, denim die-hards will see where much of the current jean innovations started from.
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| Lee 125th Anniversary Archive Tour + Lee Denim DIY |
The exhibition space opens with a visual play on repetition: at attention are 125 limited edition “Buddy Lee” dolls wearing customized and shrunken to proportion 101+ denim replicas—complete with miniature hardware and stitch detail. “Buddy Lee”, 92 years old and cherubic faced as ever is the brands mascot and has been since 1922. In the earlier days, Buddy was used as an advertising product, a convenient traveling tool to showcase new styles but now he’s more of the brand’s symbol of heritage and an endearing icon for Lee.
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| Lee 125th Anniversary Archive Tour + Lee Denim DIY |
The focus of the whole tour is at the main display area: 27 historic Lee items collected from different parts of the world representing the historic timeline of Lee Jean’s purposeful design. A woman’s Union-All from 1918 is the most vintage in the archive and clearly represents the infusion of functionality even then. The Union-all was primarily designed for the male car mechanic, addressing the inconvenience of their jackets and trousers separating while they were working under cars. So Lee melded the two together to create the first Union-All. The women’s Union-all on the other hand became the uniform for the ladies during the First World War who were working on the positions left vacant by the men who left for the army.
Lee 101+. A modern rework of the originals.
The iconic Lee 101 jeans currently sold in stores now are reproductions of the original and classic cowboy jeans. For the 125th anniversary however, Lee Jeans has created a special range, the Lee 101+ jeans, a limited edition collection that introduces new design elements to existing authentic details of the classic Lee 101. Definitely for the denim connoisseur who appreciates the subtle nuances in their classics, both the modern 101+ and the vintage 101’s will be on display at the Lee Archive Tour as a creative comparison of denim design throughout the decades.
Make your Lee Jeans your own. Personalized your Lee 125th Anniversary Jeans.
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Lee 125th Anniversary Archive Tour + Lee Denim DIY
My DIY Worksheet- everything's free! Thank you Lee Jeans :) |
The jeans you wear is your denim fingerprint. The crease, the scrapes, the fade, and the fraying on your denims records the life you live.
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Lee 125th Anniversary Archive Tour + Lee Denim DIY
Lee Denim DIY Station 1 |
Explore your denim creativity in the do-it-yourself workshop, exclusive 125th anniversary trims in the form of: colored and textured leather patches, button, rivets and iron-on appliques are available to add-on to your jeans.
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Lee 125th Anniversary Archive Tour + Lee Denim DIY
Lee Denim DIY Station 2 |
There’s also an area that specializes in surface finish where you can subject your denim to tough loving: distressing, scraping and whiskering processes so you can give your favorite pair a vintage and worn-in feel.
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Lee 125th Anniversary Archive Tour + Lee Denim DIY
Lee Denim DIY Station 3 |
A monogramming service is also at hand to personalize your best crafted creation. (Note: the DIY provision is only available in Robinsons Place Ermita, where the Lee Denim Day: Denim DIY Workshop is the focus, and SM Mall of Asia.)
Limited Edition
Lee 125th Anniversary Jeans are sold at 1250Php. 125 lucky customers will get a chance to purchase these commemorative jeans for 125Php.
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Lee 125th Anniversary Archive Tour + Lee Denim DIY
My Lee Denim DIY :) Love! Gold monogram, gold rusted buttons and some whiskering :) |
The Lee Archive Tour, Philippine leg will run from May 19-May 30 culminating in the SM Mall of Asia Atrium in Philippine Fashion Week Holiday 2014. See more stories and share Lee Jean’s 125th anniversary at http://lee125.com.
The Lee Archive Tour was a big success! Congratulations to all the organizers of this historic event. A big thanks to Lee Jeans Philippines for having me. I had a blast that day :) Thank you for my new pair of comfy and fashionable jeans too :)
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| Lee 125th Anniversary Archive Tour + Lee Denim DIY |
Document your curious moments at the Lee 125th Anniversary Archive Tour (Manila, PH) with the Lee Denimfier App, available on iTunes and Google Play.
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Lee 125th Anniversary Archive Tour + Lee Denim DIY
With style bloggers David and Tin and bloggers Ana, Krissy and Ruth. Thanks Ruth for the photo and for the company :) |
Official hashtag for the Lee 125th Anniversary Archive Tour (Manila, PH) is #Lee125 and #LeeJeansPH.
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What history behind those jeans.. it is really amazing that this was archived even.
ReplyDeleteI think its great you get to create your own pair of jeans! One of my favorite parts about shopping is finding something that is unique, and they have definitely found that by letting you design!
ReplyDeleteWow! I did realize that Lee Jeans has so many items. My sister will only buy Lees. I'll have to show her your blog!
ReplyDeleteThat looks like it was a lot of fun. I'd love to do a DIY jeans project! I had no idea Lee was 125.
ReplyDeleteAh a fresh way to showcase something old (but never dated)
ReplyDeleteVery cool. The only other Lee's store I know is in NYC.
ReplyDeleteWhat a neat idea to be able to customize your own jeans. Every woman in the world would love to be able to do this. You are so lucky.
ReplyDeleteHow fun! I like fashion posts. I think it's awesome too that Lee has their old version out in production now. I think it'd be fun if Jordache did that too...those were ALL the rage when I was a kid. :)
ReplyDeleteomg! i love denim though i dont own a Lee jeans haha happy anniversary to Lee! great DIY session there!
ReplyDeleteLove the little dolls! Lee is a really good brand, one of my favorites for jeans.
ReplyDeleteOoohhhh I would love to attend a fashion event some day. This looked like fun!
ReplyDeleteVery cool event! I feel like I was with you!
ReplyDeleteThat looks like a great place to shop. I love all those dolls.
ReplyDeleteMichelle F.
What a great event. I love that they had a DIY station.
ReplyDeleteI love a good fashion show! Great pictures!
ReplyDeleteThis would be so interesting to see. Looks like a great time. Thanks for sharing.
ReplyDeleteI really don't like the men's designs but the women's look great!
ReplyDeleteReally...a museum and show about jeans! People who know me well never ask what I'm wearing when we go out bc it's always jeans.
ReplyDeleteDesigning your own jeans sound like such a great time. I would love to do this!
ReplyDeleteThose dolls on the shelf look super creepy, haha But the DIY looks really cool to do.
ReplyDeleteHow fun to do all those customizations. Lee is a great jeans brand, that's for sure.
ReplyDeleteDenim jeans is really a timeless piece of clothing and I know Lee to produce good quality jeans. That DIY jeans activity reminds me of my High Scool time where me and my friends used to scratch, cut and sew our own jeans to put a unique style on it.
ReplyDeleteLucky you! looks like a very fun event sis! I wasn't able to join you guys because I have other commitments :( boo at being a corporate slave.
ReplyDeleteHope to see you in future events! You're great company :)