Feature: Eden Cheese Queso de Bola

Saturday, November 11, 2017

     Christmas is just around the corner when you see those red balls in festive packages at the supermarket. Queso de Bola is one of the traditional holiday foods served in family reunions, Christmas dinners and parties here in the Philippines. 

     Christmas won't be the same without Queso de Bola and to make the celebration more exciting for the Filipino families, Eden Cheese develop their version of Queso de Bola with a twist! Know more about Eden Cheese Queso de Bola after the jump!

Feature: Eden Cheese Queso de Bola

Eden Cheese Queso de Bola

     For the first time in its 36-year history, Eden Cheese, the market leader in the Philippines cheese category, introduces a new flavor innovation exclusive for Christmas, the most awaited Filipino Holiday, with the Eden Queso De Bola (QDB) flavor. Proudly developed and produced by Mondelez Philippines, Eden Cheese aims to strengthen its market leadership position through Eden’s deep understanding of the Filipino consumers’ taste preference, especially during Christmas.

Feature: Eden Cheese Queso de Bola

     According to Mondelez’s Southeast Asia and China Marketing Director for the Meals category Carlo Licuanan, this move is a step to hopefully grow the carton cheese category. They want to accelerate Their growth and that of the category by providing a new taste, innovation and experience for consumers to enjoy. 

     The launching of Eden Cheese Queso de Bola flavor is the first flavor innovation by Eden exclusively for Christmas and is proudly developed right here in the Philippines. 

Eden Cheese Queso de Bola
  • The product does not only reflect the traditional and memorable ‘Paskong Pinoy’ (Filipino Christmas) but also is sensitive to the pockets of Filipinos. 
  • Eden QDB prices in SRP are as follows:  P59 for the 165g pack and P159 SRP for the bigger 440g carton.
  • Michelle Gan, Mondelez Philippines’ Category Lead for Meals shared that Eden has already become a Christmas food staple by making holiday dishes more delicious through its creamy taste. However, they want to further entice the hearts and palates of Filipinos by combining a classic Christmas cheese product which is the Queso de Bola, together with the taste preference of Filipinos who look for that rich and creamy texture in their cheese. 

Feature: Eden Cheese Queso de Bola

     Here are some of the Holiday recipes that were shared by Eden Cheese during the launched. It's an upgrade version of the Christmas food specialties that we love.

Feature: Eden Cheese Queso de Bola
Caldereta with Eden Cheese

Feature: Eden Cheese Queso de Bola
Hamonado with Eden Cheese

Eden Queso de Bola flavor is a limited edition product and is available only until the end of the Christmas holidays. 

Merry Christmas!!!

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