A wise shopper knows what to pick between quality and savings, right? If asked, quality or savings? I noticed that most of the consumers now will choose savings over quality because of high prices of products in the market. They will scrimp and sacrifice quality because they think the money they have can only take them so far. But here’s the thing- neither one is actually right, now that Watsons has a better answer. Switch & Save with Watsons.
I've said this before, I'm a loyal Watsons shopper and I've made a switch long time ago. For several years now Watsons has been running its Switch & Save campaign where customers can save up to 80% less if they switch from the leading brand to Watsons label and still get excellent quality personal care products. Just recently, they set up unbranded booths in their store to make an experiment named Watsons Switch Test. More details about the #switchtest and highlights of the launch below :)
This campaign of Watsons has met a massive success after convincing tons of people from everyday shoppers to high-profile endorsers like Iya Villania, Christian Bautista, Tessa Prieto Valdez, and Patty Laurel to make the change. Even with such unbelievably great savings, some skeptics remained unconvinced that Watsons products could be as good as the leading brand. To settle the question once and for all, the Watsons team decided to put it to the test- The Switch Test.
|Watsons Switch Test Launch|
Tessa Prieto Valdez, Christian Bautista, Patty Laurel, and Iya Villania
|Watsons Switch Test Launch|
L to R Jared De Guzman, Ines Bernardo, Karen Fabres, Tessa Valdez, Krisel Macatangay, Christian Bautista, Janelle De Leon and Helen Capunong
The Switch Test works like this:
- Setting up unbranded booths in major cities around the country.
- Watsons put its products up against the best of the best- the category leaders.
- Without showing or telling them what brands were involved, the Switch Test mediator had each customer try out two products- Watsons and the leader.
- They were asked to hold them, examine them, test and compare them, and eventually to choose the one they would buy.
The Switch Test results:
“Brand A lotion smells good, and is softer on the skin, compared to Brand B,” said one shopper who was surprised to learn that Brand A was actually Watsons. She was even more surprised when she found out Watsons costs 80% less.
During the Watsons Switch Test launch held at Makati Shangrila, Watsons team selected a couple of media guests and bloggers to participate in the switch test. Beauty blogger Kaycee Enerva of Kikay Si Kat came up on stage with Miss Tessa Prieto Valdes to do the test. There are two bottle of lotions labeled A and B. Kaycee slathered lotion A and B on her arm. Made an observation on both lotions' texture and scent.
The team tested lotion, toothbrushes, body scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers chose the leading brand over Watsons quality. But when informed of the sizeable savings afterward, even they were easily swayed to switch.
Indeed, with the Switch Test done, the results are clear- 8 out of 10 shoppers prefer Watsons quality, not to mention the Watsons price. And as for that age-old question about quality or savings- it finally has an answer it looks like everyone can agree upon. Take both. Switch to Watsons and save! One in particular summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on body scrub, and 55 percent on hair iron, what’s there to think about?” So with Watsons Label products, you get quality and savings in every product you buy. My faves? Watsons Body Scrub and Watsons Body Lotion.
Have you made the switch to Watsons Label? What's your favorite personal care products from Watsons?